Hotel Valencia Riverwalk Identity Guidelines by Rachel Galindo

H O T E L VA L E N C I A R I V E R W A L K

H O T E L VA L E N C I A R I V E R W A L K V I S U A L S TA N D A R D S G U I D E

WELCOME || 03

I n a cit y ric h with h istory and c harm , a new centerpiece of luxury awaits

WELCOME || 05

Welcome to

Hotel Valencia

.w h e r e c l a s s i c m e e t s h i p. Discerning travelers will find it hard to resist this 213 room contemporary luxury hotel. Hotel Valencia seamlessly combines elements of a sophisticated old world palazzo with eye catching elements of modern conceptual design. Classic meets hip. From the impeccable architectural craftsmanship to the rich finishes, we have spared no expense to indulge the senses. At Hotel Valencia, we take pride in delivering the experience and creating the unexpected. Whether you are looking for a romantic getaway or the perfect setting for that next big deal, we want to make your stay the one you desire.

WELCOME || 07

h otel valencia riverwal k V I SUA L S TA N DA RDS GUI DE || WELCOME _Welcome to Hotel Valencia Riverwalk

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|| About _About the hotel _Hotel redesign strategy

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LOGO _New logo/Old logo _Logo dimensions _Logo clearspace _Logo usage & variations

|| BRAND ELEMENTS _Color palette _Typography _Supporting Visuals _Imagery

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|| BRAND APPLICATIONS || 33 _Stationery _Arriving at the hotel _In the rooms _At Citrus Restaurant _At V Bar || CLOSING || 45 _Youâ&#x20AC;&#x2122;ll never forget a Hotel Valencia experience

GUIDE CONTENTS || 09

|| about hotel valencia riverwalk A Luxury Hotel where Classic Meets Hip In a city rich with history and charm, a new centerpiece of luxury and neoclassic style awaits. The Hotel Valencia Riverwalk takes pride in delivering the luxury experience and creating the unexpected. From the impeccable architectural craftsmanship to the elegantly rich finishes, the hotel has spared no expense to indulge the senses. Whether hotel guests are looking for a romantic getaway, the perfect setting for their next big event, or meeting space near the River Walk, the hotel guarantees their stay will be no less than desirable. Travelers will find it hard to resist this 213-room contemporary, luxury hotel. Stylish and chic, Hotel Valencia Riverwalk seamlessly combines elements of a sophisticated old world palazzo with eye-catching elements of modern conceptual design. The hotel’s tranquil location on the engaging San Antonio River Walk embraces a medley of cultures at its doorstep. Guests can immerse themselves in the dining, entertainment, and shopping offered along the vibrant banks of San Antonio’s famed Riverwalk. Captivated and transported to another time, guests will always remember the Alamo city and never forget the Hotel Valencia Riverwalk experience.

. . . .

Ho tel Valencia Ri verwalk 150 E a st Houston Stree t San An ton io, Te x a s 78205 Reservat ions: 866.8 42.010 0

Telephon e: 210.227.970 0 Fa x: 210.227.9701

Hotel Features _213 contemporary accommodations _Premier location on the engaging Riverwalk _Dining at Citrus restaurant _Vbar ultra sleek lounge and bar _7,000 square feet of meeting space _Versatile wedding and event space _Catering for events _Professional banquet staff _Beautiful open-air courtyard _Valet parking _Complimentary high-speed Internet access _Daily housekeeping service _In-room spa services _Free morning newspaper ABOUT || 11

|| NEW HOTEL IMAGE While most luxury hotels are prim, proper, and rather stuffy, Hotel Valencia Riverwalk is bursting with a vibrant, energetic character. The new brand image for the hotel should have just as much character as is evident in the hotel’s atmosphere. Bold, rich colors in a visual style that merges the Spanish influence of the hotel’s namesake with the hotel’s contemporary design, is the direction I want to take the new identity.

|| HOTEL USP _ Luxury accommodations in a uniquely classical, yet hip environment _ A character-rich hotel that blends worldly design with the local culture _ Rooms and suites featuring signature designs by Dodd Mitchell of Los Angeles, including custom made luxurious beds _Award winning AAA 4 Diamond Hotel

|| REDESIGN BIG IDEA The Big Idea: A Luxury Hotel where Classic meets Hip This is not your average prim and proper luxury hotel. The Hotel Valencia Riverwalk needs an identity that gives life to the hotel’s unique blend of sophistication and comfort. The new identity will accurately represent the hotel’s character, which incorporates worldly design with the local culture.

_ Prime location in San Antonio: in the downtown area along the city’s famous Riverwalk _ Continually awarded recognition as one of the top hotels in the US and around the world _ Award winning Citrus Restaurant that offers eclectic cuisine with a focus on local ingredients _Award winning hotel bar, Vbar _ Dedication to originality and character experience through the unique atmosphere of the hotel

ABOUT || 13

|| THEN

|| NOW

H O T E L VA L E N C I A R I V E R W A L K

LOGO || 15

|| dimensions

H 1/9 x H O T E L VA L E N C I A R I V E R W A L K _ The logo consists of a graphic symbol and logotype _ The space between the graphic and the logotype is 1/9 the size of the graphic _ The "H" and "A" of Hotel Valencia sit outside the width of the graphic square _ The "R" and "K" of Riverwalk sit outside the width of the graphic square

|| clearspace

1/4 x

H O T E L VA L E N C I A R I V E R W A L K 1/4 x

_ The logo requires a specific amount of clearspace, in which no other elements may be placed _ The minimum amount of clear space is 1/4 the size of the graphic, on each side of the logo

LOGO || 17

H O T E L VA L E N C I A R I V E R W A L K

Official Logo

Logo on Dark Backgrounds

Black and White Logo

|| logo guidelines Official Logo _ Typeface: Frutiger Bold Frutiger Light _ Size: No smaller than 0.75" wide _ Colors: PMS 497 C (Brown) PMS 187 C (Red)

Logo on Dark Backgrounds _ For use on dark colored backgrounds _ Typeface Colors: White

Black & White Logo _ For use when color rendering is not available _ Colors: Use White and 100 K (Black)

LOGO || 19

H O T E L VA L E N C I A R I V E R W A L K

|| incorrect logo variations Please do not do any of the following: _Do not use any colors other than the specified PMS colors _Do not change the graphic-to-logotype proportions _Do not change the typeface _Do not distort the logo _Do not use tints for logo colors _Do not place the type above the logo

LOGO || 21

|| color palette

PMS 497 C

PMS 187 C

100%

75%%

100%

75%%

50%

25%%

50%

25%%

C: 32 M: 73 Y: 52 K: 80

R: 78 G: 46 B: 45

C: 5 M: 100 Y: 71 K: 22

R: 167 G: 25 B: 48

PMS 1675 C

PMS 479 C

100%

75%%

100%

75%%

50%

25%%

50%

25%%

C: 5 M: 82 Y: 100 K: 26

R: 163 G: 63 B: 31

C: 9 M: 43 Y: 45 K: 27

R: 168 G: 129 B: 101

BRAND ELEMENTS || 23

|| Typography

PRIMARY TYPEFACE || FRUTIGER abcdefg h i j klmn o p q rstuv w x y z abcdefghijklmnopqrstuvwxyz 123 456789 0!@ #$%^&*( ){ }[ ] Setting this type as a title

this is a TITLE. typeface is FRUTIGER BOLD. point size is 14. tracking is +50 Setting this type as a text This is body text. Typeface is Frutiger Light. Point size is 8 pt. Leading is 12 pt. Tracking is +5.

secondary TYPEFACE || goudy oldstyle abcdefghijklmnopqrstuvwxyz a b c d e f g h i j k l m n o p q r s t u v w x y z 123456789 0 !@ # $%^&*( ) { } [ ] Setting this type as a title

this is a TITLE. typeface is Goudy Oldstyle Bold. point size is 13. tracking is +75 Setting this type as a text This is a body text. Typeface is Goudy Oldstyle Regular. Point size is 8 pt. Leading is 12 pt. Tracking is +10.

BRAND ELEMENTS || 25

|| supporting visuals

Supporting visuals are elements that add visual interest to the logo and brand collateral. These elements include a vine pattern and square shapes.

BRAND ELEMENTS || 27

|| imagery Imagery should have the following characteristics: _A contemporary style _A classical sophistication _Architectural images should have bold, clean lines _Bold and vibrant colors

BRAND ELEMENTS || 29

|| stationery CARD OUTSIDE

EMBOSSED

FLAPS FOLD OUT CARD INSIDE

H O T E L VA L E N C I A R I V E R W A L K

W EN DY NO RRI S H OT E L M A N AG ER

• 150 EAST HOUSTON STREET, SAN ANTONIO, TEX AS 78205 • 210.227.9700 • WNORRIS@VALENCIAGROUP.COM •

Paper stock: Mohawk Via Smooth Natural 100C

H O T E L VA L E N C I A R I V E R W A L K

Date: February 2011 Rachel Galindo 6012 Bel Fay Lane Austin, TX, 78749 Dear Valued VVIP Member:

THE VALENCIA GROUP PROPERTIES FEATURED IN CONDÉ NAST TRAVELERS’: 2010 READERS CHOICE AWARD San Antonio (October 25, 2010) − Valencia Group takes great pride in being the developer and operator of three hotels on the Condé Nast Top 100 hotels in North America list. Condé Nast Traveler has reached its 23rd annual Awards publication, which includes a list of 1,060 winners that scored a 90.0 or above. These rankings were elected by 25, 9116 readers whose passion is travel. All three Valencia Group properties were amongst these prestigious winners as Hotel Sorella ranked 11th, Hotel Valencia Riverwalk ranked 61st, and Hotel Valencia Santana Row ranked 81st.

• 150 EAST HOUSTON STREET, SAN ANTONIO, TEXAS 78205 •

“We are so thrilled to be listed amongst the Top Hotels this year,” says Valencia Group Vice President of Operations Roy Kretschmer. “Our staff works extremely hard to make sure that we provide each guest with unparalleled service, and we feel fortunate that Condé Nast Traveler readers have taken notice of that. The Valencia properties are exceedingly unique and we look forward to continuing to offer a distinctive, chic hotel experience.” Valencia Group, a Houston-based company developed and manages Hotel Sorella in Houston, Texas, Hotel Valencia Santana Row in San Jose, California, and Hotel Valencia Riverwalk in San Antonio, Texas. Each property provides guests with a contemporary four-star experience featuring hip, yet classic designs, intimate meeting facilities, and unparalleled personal service. The properties also offer unique vacation packages and other luxury amenities to all of its LENCIA guests. RH OI TVE LE VA R W A L K Sincerely;

Wendy Norris Hotel Manager

• 150 EAST HOUSTON STREET, SAN ANTONIO, TEX AS 78205 • 210.227.9700 • W W W.HOTELVALENCIA-RIVERWALK.COM •

Paper stock: Mohawk Via Smooth Natural 80T BRAND APPLICATIONS || 33

|| ARRIVING AT THE HOTEL

Room 2310

H O T E L VA L E N C I A R I V E R W A L K

ROOM KEY

H O T E L VA L E N C I A R I V E R W A L K

VALET PARKING

104 VALET STAND & TICKET

STAFF UNIFORMS

BRAND APPLICATIONS || 35

|| IN THE ROOMS BATH AMENITIES

SHAMPOO

CONDITIONER

BODY WASH

FACE LOTION

HAND TOWEL

BATH ROBE

H O T E L VA L E N C I A R I V E R W A L K

EMBROIDERED LOGO

BRAND APPLICATIONS || 37

|| IN THE ROOMS

H O T E L VA L E N C I A R I V E R W A L K

ROOM SERVICE MENU

H O T E L VA L E N C I A R I V E R W A L K

NOTEPAD & PEN

H O T E L VA L E N C I A R I V E R W A L K

V BAR & LOUNGE

EVENTS & MEETINGS

CITRUS R E S TAU R A N T

SPA SERVICES

H OT EL VA L EN C I A I N F O R M AT I O N

SAN ANTONIO CIT Y GUIDE

INFORMATION PACKET

BRAND APPLICATIONS || 39

|| AT CITRUS RESTAURANT

H O T E L VA L E N C I A R I V E R W A L K

CITRUS RES TAU R A N T

RESTAURANT SIGN

THREE COURSE 50 (choose from first or second, third, and fourth) FOUR COURSE 60 FIRST: shrimp cocktail, horseradish panna cotta, sweet tomato (14)

CITRUS RES TAU R A N T DINNER MENU

RESTAURANT MENU

piloncillo dusted texas quail, corn pudding, pan jus salsa (13) crab cake, toasted pumpkin seed, avocado, mesclan salad (16) blackmore wagyu carpaccio, quail egg, texas olive ranch (18) spanish chorizo and bleu cheese empanadas, pasilla jam (12)

SECOND: seared diver scallop, creamed root vegetable ragout (12) local and seasonal mushroom risotto, peppers (14) (V) summer squash bisque, crisp beet chips, parsley crème (11) organic green salad, herb goat cheese croquette, pink peppercorn vinaigrette, baby red and gold tomatoes (8) (V) peppered chop of sika venison, oak hill farms black eyed pea “texas caviar” (18) sliced texas heirlooms, green pepper salsa, sea salt (9)

THIRD: sous vide lamb rack, fresh pintos-shitake mushroom braise, corriander glace (served one temp only) (33) crisp fried carolina black bass, sauté of mushroom, pea sprout and aromatic herbs, saffron sauce (29) natural filet of beef, braised and butter fried potatoes, roasted mushrooms, merlot reduction (38) sustainably caught alaskan longline halibut, summer squash, olive and sweet pepper gremolata (31) crisp seared pork tenderloin, texas peach and pepper sauce, creamed peas (29) FOURTH: pecan orange cream cake, bruleed orange (8) cinnamon croissant bread pudding, bourbon glaze (7) rich chocolate gateau, chocolate gelato (8) texas blueberries and basil sponge cake, lemon and watermelon syrup (7) selection of cheeses (14) selection of gelatos or sorbets (8)

RESTAURANT DINNERWARE

BRAND APPLICATIONS || 41

|| AT V BAR

BAR & LOU NGE H O T E L VA L E N C I A R I V E R W A L K

BAR SIGN

BAR & LOU NGE

BAR MATCHES

CHAMPAGNE & SPARKLING WINE

PINOT GRIGIO

Moet & Chandon White Star (split) N.V. Champagne 25

Cavit 2006 Italy 28

Paul Cheneau Blanc de Blancs Cava N.V. Spain 29

Pepi 2006 California 9 36

Francois Montand Blanc de Blancs N.V. France 30

Bottega Vinaia 2005 Italy 37

Korbel Natural N.V. Russian River, Sonoma 33

MacMurray Ranch Pinot Gris 2005 Russian River, 38

Mumm Cuvée Brut N.V. Napa 38

Attems 2005 Italy 42

Roederer Estate Rose’ Brut N.V. Mendocino, California 48

Etude Pinot Gris 2005 Carneros 45

Domaine Carneros Brut N.V. Carneros 57

Oriel 2004 Italy 48

Dampierre Cuvée Ambassadeurs N.V. Champagne 65

Santa Margherita 2006 Italy 53

Laurent Perrier Brut N.V. Champagne 82 Piper Heidsieck Extra Dry N.V. Champagne 86 Moet & Chandon White Star N.V. Champagne 93 Veuve Clicquot “Yellow Label”, N.V. Champagne 97 Veuve Clicquot Vintage Reserve 1998/1999 Champagne 148 Diamant Rosé Heidsieck Co. Monopole 1988 Champagne 175 Cuveé Dom Perignon 1999 Champagne 285 Roederer Estate Cristal 2000 Champagne 550 Veuve Clicquot “Yellow Label”, N.V. Champagne 97 Domaine Carneros Brut N.V. Carneros 57

BAR MENU

H O T E L VA L E N C I A R I V E R W A L K

SAUVIGNON BLANC Matua Valley 2006 New Zealand 27 Ferrari Carano Fumé Blanc 2005 Sonoma 28 Veramonte 2005 Chile 29 Mason 2005 Napa 9.75 41 Duckhorn 2005 Napa 58 Cloudy Bay 2006 New Zealand 60 Cakebread 2005 Napa 62 Chalk Hill 2004 Chalk Hill, Sonoma 65

BAR GLASSES

BRAND APPLICATIONS || 43

C a p tivated and transp orted to another time , you will rememb er the Alamo cit y and never forget the Hotel Valencia e x perience .

CLOSING || 45