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RACHEL HARRELL I grew up home-schooled in rural Delaware. My days were long and usually spent alone; exploring, reading, or making some little craft or another. I didn’t have the chance to take art classes and the only art I was exposed to was at old lady art fairs; usually expressionist paintings of the beach or a cat in a basket. Even though I didn’t consider myself an artist at the time, everything I did was infused with design. These days, I feel extremely thankful that I am able to make things ALL THE TIME. I am energized when I design, never wanting to leave the mac-lab or the studio. This is the stuff that keeps me up at night with my mind racing on a new project and I know I wouldn’t be fulfilled doing anything else.
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CO NT ENTS
01 // S E N I O R SH OW 02 // P E R S O N AL B R AND 03 // B E R G S B R E W 04 // B AS JA N AD E R 05 // FALSE E Y E LASH E S 06 // E DWA R D B URTY B SKY 07 // U N D E R TH E STARS 08 // H E LLO F RIE ND S!
N0. 01 | SENIOR SHOW
P RO J ECT NAME / / Senior Show C L I E NT / / Point Loma Nazarene University P RO D U CT / / Poster, Postcard, Web banner This was a class project for all of the senior graphic design students. Our task was to create a poster, postcard, and web banner for the upcoming spring student art shows. Over Christmas break, a mixture of students and faculty from the art department voted to decide which brand would be chosen to promote the school’s events and my work received the most votes and was sent to production. Posters advertising the event were placed around town and invites were sent out to students, faculty, and reviewers, and the web banner was uploaded to the University’s website. In my design I combined hand lettering, illustration, watercolor, and graph-paper to represent each of the department’s concentrations featured in the poster. I drew a hand reaching into the frame, placing the letter “a” to add a playful element and feature the designer as a part of the image. I kept the feel of the work whimsical with an illustrated floral wreath framing the text, and chose subdued greens and blues with pops of red.
N0. 01 | SENIOR SHOW
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N0. 02 | PERS ONAL B RAN D
P R O J E CT NAME / / Personal Brand C L I EN T / / Self - initiated P R O D UCT / / Website, Stationary For my personal brand, I wanted to create something that reflected the juxtaposing facets of my personality: old and new, tough and tender, subtle and bold. I combined a fresh, lightweight, slab serif with a sturdy traditional university font. I filled the type with a vintage 70’s floral wallpaper to give it a charming, personal twist and extended the brand throughout a letterhead, envelope, business card, thank-you card, and website.
N0. 02 | PERS ONAL B RAN D
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N0. 03 | BERG’S BREW
P R O J E CT NAME / / Berg ’s Brew C L I EN T / / Self - initiated P R O D UCT / / Cane Soda: Company Brand Berg’s Brew was developed in an illustration class as an assignment to combine branding with illustration. The premise of the project was to choose 3 objects out of a hat: a product, a location, and an animal. I received soda, Iceland, and a walrus. My conceptual direction was to create a fun, youthful brand that would appeal to the modern American consumer while still referencing traditional Icelandic culture. I choose fresh, modern flavor combinations ( ginger peach, blood orange, and lemon mint), and petite glass bottles for a unique and exclusive feel.
N0. 03 | BERG’S BREW
N0. 03 | BERG’S BREW
BERG’S BREW IS AN ICELANDIC PRODUCED, ALL-NATURAL ALTERNATIVE TO UNHEALTHY CARBONATED DRINKS. NOW IN THREE REFRESHING FLAVORS: BLOOD ORANGE, GINGER PEACH, AND LEMON MINT.
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N0. 04 | BAS JAN AD ER
P RO J ECT NAME / / Bas Jan Ader C L I E NT / / Self - initiated P RO D U CT / / Multi-page Publication I created this project as a fictional publication called “Vanishing Artists” that would feature a new artist for each journal published. This issue spotlights the work of Bas Jan Ader, one of my favorite artists. The challenge for this project was bridging the gap between the design world and the contemporary art world. If you flip open any edition of Art Forum, you’ll notice the pages are almost anti-design, focusing entirely on the art work featured and giving little attention to type, layout, and color. My goal was to create a thoughtful, attractive design, that still felt contemporary and would appeal to artists. I kept the color simple: a fresh hot pink used sparingly, and intentionally kept the type styling to a minimum. I had fun creating an unexpected flow through the pages, having tiny photos bleed off the edge of the page, or keeping a spread completely devoid of any information by covering it with a sheet of color.
N0. 04 | BAS JAN AD ER
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N0. 05 | FALSE EYEL AS H ES
P R O J E CT NAME / / False Eyelashes C L I EN T / / Self - initiated P R O D UCT / / Album cover and poster This was a project developed in an illustration class. The prompt was to create a mixtape with a unified theme and then design a cover for it. I‘ve always had an affinity for old country music so I decided to create a playlist staring some of the classic ladies of country. Dolly Parton has a song titled “False Eyelashes”, which divulges some of the woes of being a female country singer. I used that track as my inspiration. For the album’s cover, I illustrated a pug with a Dolly Parton-esque hairdo, generous eyelashes, and cigarette hanging from her lips. I chose a color palette of vintage mustards and teals to throw it back to the era of Jello casseroles and hair curlers, and created some quirky, off beat, hand-lettered type.
N0. 05 | FALSE EYEL AS H ES
FEATURING THE VOCAL STYLING OF: Dolly Parton Tammy Wynette Patsy Cline Connie Francis Nancy Sinatra Reba Mcentire Loretta Lynn Lynn Anderson Kitty Wells Tanya Tucker RACHEL HARRELL | 2 0 15
N0. 06 | EDWARD BURTY N S KY
P R O J E CT NAME / / Edward Burtynsky C L I EN T / / Self - initiated P R O D UCT / / TED talk winner booklet This project was a multi page publication highlighting a previous winner of the TED talk prize, photographer Edward Burtynsky. I chose him because I was struck by his powerful, large scale photos of the earth’s changing landscape. His images feature beautiful color and incredible texture, so I kept my layout simple; with bold lines, clean text, and minimal color to allow the photographs room to standout.
N0. 06 | EDWARD BURTY N S KY
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N0. 07 | UND ER TH E STARS
P RO J ECT NAME / / Worship Under the Stars. C L I E NT / / PLNU P RO DUCT / / Event Poster, Water Bottle Worship Under the Stars is an annual PLNU event that provides an outdoor, worship experience at night. This was a last minute project that needed to quickly spread the word about the event. I chose to illustrate the poster because I knew I could execute it relatively fast while still giving it a hand crafted feel. I drew an anonymous person standing alone, looking up at the night sky in reflection and kept the colors a narrow range of blue-greens to standout against the dark background.
N0. 07 | UND ER TH E STARS
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N0. 08 | H ELLO FRIEN DS !
P RO J ECT NAME / / Hello Friends! C L I E NT / / Nazarene Compassionate Ministries + PLNU P RO DUCT / / Website, Installation, TeeShirts, Stickers, Bracelets, Stamp, and Soap. Hello Friends started as a graphic design class project, where we were asked to create and design a campaign to raise money for a well in the Democratic Republic of Congo. My design was chosen from the class to represent our school in the Nazarene Compassionate Ministries national competition. We competed against 8 other universities and eventually received the 2nd place prize consisting of an $8,000 implementation grant and a $7,500 scholarship for human trafficking survivors to have the opportunity to attend our school. My aim when designing Hello Friends was to consider both cultures involved. I wanted to honor the Democratic Republic of Congo’s aesthetic and culture but had to keep in mind the target audience for donations was California college students. I studied colors, textiles, and patterns of the DRC and decided to illustrate those elements in a way that would appeal to my generation. I used cheerful, modern handwriting to give it a personal and friendly voice, and mixed the vibrant colors typically used in African cultures with a clean black and white pallet to freshen up the look.
N0. 08 | H ELLO FRIEN DS !
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Over the course of three weeks, we campaigned to meet a goal of $6,000 that would go toward a well at a primary school in the DRC. We spread the word through soap making events, cliff cleanups, toothbrush collections, and a full range of social media platforms. Two iPad donation stations were installed on campus in addition to an Indiegogo fundraising platform. By the end of the campaign, we well exceed our goal and raised $10,500.
N0. 08 | H ELLO FRIEN DS !
F O N TS US E D
Vi n cen t abc defghi jk l m n op q rst uv w x y z Florence
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
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N0. 08 | H ELLO FRIEN DS !
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T HA N K YOU
THANK YOU! Thanks to the Lord for directing my path to Point Loma, before I even had a desire to come here and for giving me the opportunity to spend my life creating. Thanks to my parents who are unceasingly supportive of me in all my pursuits. Thanks to Courtney Mayer for pushing all the senior designers to fulfill their potential and for caring about our work just as much as we do. WRITTEN AND DESIGNED BY RACHEL HARRELL. THIS BOOK WAS PRINTED BY CLEAR STORY, SAN DIEGO ON 80LB, MOHAWK PAPER. NO PORTION OF THIS BOOK MAY BE USED OR REPRODUCED WITHOUT PERMISSION FROM THE AUTHOR.
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