Rachel
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Welcome to my design por tfolio. I am a Flagler College gr aduate and I have had a passion for interior design my entire life. I intend to use the skills I have learned in Graphic Design to help me become the best interior designer I can be. I plan to show my clients full color and material mock-ups to help them visualize their f u t u r e s p a c e m o r e a c c u r a t e l y, w h i c h w i l l h e l p t h e m b e m o r e r e l a x e d t h r o u g h o u t the stressful process of remodeling their home or business. My goal as a designer is to make my clients as comfor table and as stress-free as I possibly can. That is why my logo is a pineapple. Pineapples symbolize warmth, w e l c o m e , f r i e n d s h i p , a n d h o s p i t a l i t y, w h i c h a r e a l l k e y t e r m s I s t r i v e f o r a s a p e r s o n a n d a d e s i g n e r.
Contents COCONUT GYPSY
WINTERGREEN
Branding/Packaging
Environmental/Wayfinding
JACK’S BBQ
Environmental/Branding
S’WELL BOTTLES
Branding/Environmental
ROOM DESIGN
Interior Design/ Motion
TEXTILE DESIGN
OASIS RESTAURANT
MERMAID TALES
Tex tile/Interior Design
Environmental/Branding
Interactive App
coconut gypsy
B R A N D I N G
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P A C K A G I N G
This is a brand and packaging concept I have developed. The bracelet brand is targeted towards young women who have a spirit for travel. The bracelets have been handmade with items collected from beautiful beaches around the globe. Each bracelet is categorized by the location where it’s materials were found. The location is then incorporated into the packaging and name of the bracelet. The bracelets are hung from the cork top of a glass bottle, which also contains a rolled up message with Coconut Gypsy imagery and has an inspirational quote printed on it. The bottle lays nestled in mock coconut shavings, inside the sleeve packaging. A brand manual was also contructed and styled to appear handmade as well. The manual consists of a Logo page, brand essence page, table of contents, typography page, color swatch page, logo do’s page, logo dont’s page, package design page, and an imagery page. The logo on the right is the logo I designed for this brand. It is a fun and free-spirited logo to go along with the brand essense of Coconut Gypsy Handmade Bracelets.
This is a brand and packaging concept I have developed. The bracelet brand is targeted towards young women who have a spirit for travel. The bracelets have been handmade with items collected from beautiful beaches around the globe. Each bracelet is categorized by the location where it’s material was found. The location is then incorporated into the packaging and name of the bracelet. A brand manual was also contructed and styled to appear handmade as well.
This is a brand and packaging concept I have developed. The bracelet brand is targeted towards young women who have a spirit for travel. The bracelets have been handmade with items collected from beautiful beaches around the globe. Each bracelet is categorized by the location where it’s material was found. The location is then incorporated into the packaging and name of the bracelet. A brand manual was also contructed and styled to appear handmade as well.
Wintergreen resort
E N V I R O N M E N T A L /
W A Y F I N D I N G
Wintergreen is a ski resor t located in the Blue Ridge Mountains of Virginia. It has been around for years and is a family oriented resor t, but has recently began to moder nize itself as a br and. T he cur r ent wayfinding system does its job, but t h e m a n y s i g n s d o n o t f l o w t o g e t h e r. T h e l o g o i s a l s o t i r e d a n d t h e w h o l e d e s i g n o f t h e l o b b y n e e d s a n e w l o o k . T h e l o b b y w a s g i v e n a m o r e r u s t i c c a b i n d e c o r, while the logo is more modern. The signage flows together because they are all made from the same stone material and have the same style and color schemes, to make them a recognizable Wintergreen sign. My family has traveled to Wintergreen for years and we own proper ty on the mountain, so I care a lot about this resor t. I want to help it stand out from its ski resor t competitor s by reaching a wider target audience of not just families, but young adults as well. I designed a new interior lobby and many exterior w a y f i n d i n g s i g n s s u c h a s , t h e m o u n t a i n e n t r a n c e s i g n , t h e l o b b y d i r e c t o r y, t h e s l o p e d i r e c t o r y, t h e e x t e r i o r d i r e c t o r y, a n d t h e s l o p e m a p .
Wintergreen currently uses a lot of stone in their design, which I believe works very well for the mountain resor t. Stone is very elegant and a l s o v e r y s t u r d y, s o t h e s e e x t e r i o r s i g n s c a n withstand the harsh winter weather of snow and ice. T his slope tr ail ma p, located on the exterior of the ski equipment rental lodge, is designed to b e a n i n t e r a c t i v e t o u c h s c r e e n m a p. S k i e r s c a n touch the slope of their choice and read about it and see if the slope is open or not. The sign was placed in a raised flower bed of mulch, so many guests can see the sign at once.
On the left is the environmental mock-up of the new lobby I designed, located in The Mountain Inn ski lodge of Wintergreen Resor t. Rustic wood was added to the walls and floors to create a comfor table cabin feel, along with an industrial s t y l e c h a n d e l i e r, a t a l l s t o n e f i r e p l a c e , a n d l a r g e windows that overlook the Blue Ridge Mountains. Beautiful scenic images of Wintergreen Mountain were framed and placed on the walls as well. The Inn directory was positioned in front of this comfor table atmosphere, so guest have a nice bac k-dr op, w hile looking at the sign. T he sign plays a slide show of images of guests doing activities on the mountain.
T h i s e x t e r i o r d i r e c t o r y, l o c a t e d o n t h e p a t i o outside of the Mountain Inn, includes a ski slope ma p, since the patio over looks the ski slopes. Elegant heater s were added to the patio, so guests can watch the skiers and still be as comfor table as they would be in the lobby next to the fire place.
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The new logo design consists of two colors, a light icy blue and black. The blue was chosen t o c r e a t e a w i n t e r f e e l , w h i c h i s s i m i l a r t o t h e c o l o r o f a s n o w y w i n t e r s k y. T h e W s t a n d s f o r Wintergreen and is constructed out of a pair of skis and two ski poles. The logo is contained in a square and is not intended to be displayed outside of the square.
The logo works well as a black on white logo and as a white on black logo. T his simple, yet cr eative design is r ecognizable and suggests that this resor t is a ski resor t. The thin lines help give a more modern feel to the resor t, which will entice younger adults.
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All three versions of the Wintergreen Resor t logo will work very well displayed on merchandise such as, jackets, ear warmers, cups and mugs, and much more. Although the logo is not intended to be any other color other than blue, black, or white, it would still be r ecognizably Winter gr een’s logo.
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Jack’s bbq
E N V I R O N M E N T A L / B R A N D I N G
Jack’s Bar-B-Que is a restaurant located steps from the beach, in St. Augustine B e a c h , F l o r i d a , a n d i s k n o w n t o h a v e a l o t o f c h a r a c t e r. I t h a s b e e n i n S t . Augustine for many years. A new logo and new environmental design was needed for Jack’s, while still making it appeal to the loyal clientele, whom tend to be older men with laid back lifestyles. By incorporating a nautical/sailor blue color Jack’s interior rooms, a
t h e b e a c h l o c a t i o n o f J a c k ’ s a n d t h e o l d e r, m a l e d e m o g r a p h i c , theme was used. This nautical theme also kept the original navy u s e d i n i t s o r i g i n a l l o g o a n d s i g n . I d e s i g n e d t h e e x t e r i o r, t w o logo, and merchandise for the restaur ant.
On the right is the environmental mock-up of the new interior of the restaurant. This is the room that customers dine in and sit at the i n s i d e b a r. T h e d o o r s t r a i g h t a h e a d l e a d s t o the outdoor pool of Jack’s and the door on the right leads to the billiards room. Jack’s can benefit from the separate rooms. Clientele can now enjoy a sit-down meal, while being away from the outside bar and the commotion of the billiards room. The idea for this space was to make it feel like the inside of a ship or a captain’s office, with wooden pillar s, weather ed wood floors, weathered brick walls, and ships w h e e l s f o r w a l l d e c o r.
The exterior was redesigned to resemble a l i g h t h o u s e o r l i g h t t o w e r. T h i s i n c l u d e s a n interior and exterior viewing deck on top of the restaurant, so customers can see the ocean while waiting for a table. The famous outdoor bar was kept and updated to flow with the new nautical theme.
The Billiards room was designed similar to the dining area, with wood floors, pillars, and brick w a l l s . T h i s r o o m i s v e r y e m p t y, s o t h e r e i s r o o m t o p l a y p o o l c o m f o r t a b l y.
Jack’s Bar-B-Que
Bar-B-Que The logo for Jack’s Bar-B-Que needed to relate to the environmental design of the exterior and i n t e r i o r o f t h e r e s t a u r a n t a n d b a r. T h e d a r k n a v y b l u e w a s u s e d , a l o n g w i t h a s h i p ’ s w h e e l f o r t h e apostrophe. The letter J in Jack’s was designed to resemble a fishing hook as well.
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The logo works well in black and white. Even though it is a textheavy logo design, the fish hook and ship’s wheel help tie it together to create a recognizable shape.
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The Black and white logos, along with the colored logo, wor k ver y well on the merchandise for the restaurant.
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J a c k ’ s B a r - B - Q u e i s k n o w n m o r e f o r t h e i r b a r, s o c o a s t e r s a r e a m u s t . T h i s i s a c o a s t e r I d e s i g n e d f o r J a c k ’ s . I t i n c o r p o r a t e s the blue color and a tan color that almost resembles rope. The geographical coordinates are alos wrapped to the top and bottom o f t h e r o u n d c o a s t e r. I t w o u l d b e a d i s p o s a b l e , t h i c k , p a p e r m a t e r i a l , s o b a r t e n d e r s c a n t h r o w t h e m o u t a t t h e e n d o f t h e n i g h t and customers can bring them home,
T h e t - s h i r t s I d e s i g n e d c a n c o m e i n a n y c o l o r, b u t I c h o s e t o s h o w the Jack’s blue color and white.
The coaster logo is displayed on the back of the shir t, while the text logo is displayed on the front pocket.
s’well bottles
B R A N D I N G
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E N V I R O N M E N T A L
S’well is an aluminum water bottle brand that is growing quickly and is mainly targeted toward females. It is an environmentally friendly business and has an abundance of creative prints for the bottles. They’re logo however did not reflect S’well’s brand essence. The logo needed to be perceived as a logo for a water bottle brand and the design had to relate to the personality of the brand as well, w h i c h i s f r e e - s p i r i t e d a n d b e a c h y. I also designed a tr ade booth for displaying their bottles at beac h, surf, and athletic trade shows. The trade booth also needed to reflect the brand essence.
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The new logo design incorporates the tropical theme, along with the idea of it being a water bottle brand. The logo is a palm leaf into the shape of a S’well bottle. The turquoise color was chosen because it is a tropical color and can also be c o n s i d e r e d a t h i r s t q u e n c h i n g c o l o r.
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The typography of the logo is fun with a feminine feel, to attract the target audience of women. The tagline, “The Happy Healthy Bottle,” ties the whole logo together and creates a happy brand, which is what S’well is.
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The logo works well in black or white and the bottle-shaped palm is a recognizable shape, which would be beneficial to the brand.
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On the left is the 3D rendering, physical mock-up I created to display my design for the S’well trade booth. The idea was for it to resemble a beach shack with the walls and floor made out of weathered scrap wood. The back-drop is a live screen of a beach in a tropical location that would be in live time, making the guests at the trade show feel like they were really in a shack on the beach. The palm tree sticks out of the top of the booth, so anyone in any location of the trade show can see the palm tree. This would attract customers, whole-sale buyers, and business owners to the booth.
S’well The Happy Healthy Bottle
The hut would have a thatch roof with the logo on the front, mounted onto a piece of weathered wood. There are two levels of the booth to give it curve appeal.
The bottles are displayed on white and turquoise shelves. Every bottle design would be displayed, or just the newer and popular models. Floor lighting would shine upward, displaying the bottles in an attractive light.
room design
I N T E R I O R
D E S I G N
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M O T I O N
G R A P H I C S
In my experience of interning and working with interior designers, I have noticed a need fo r s h o w i n g c l i e n t s a m o c k - u p. Wi t h my s k i l l s i n g r a p h i c d e s i g n , I i n t e n d t o s h o w my c l i e n t s full mock-ups with the colors, materials, and other design elements I plan to use for their home or business. This is the process I plan to use when I am an interior designer and have to explain a future design to my clients. Mocking it up visually helps many clients who have trouble seeing what a space will look like. First I draw out the current space and then I add what plans I have to it. Then color is added, and finally material is added, to give the client a good idea of what I have in mind. This process will help the client decide quicker and decide with more confidence of what the end result will be. I also made a motion graphic video to display the design process I intend to use. It runs through the step by step process and talks about what the client wants for their room. T h e v i d e o c a n b e f o u n d o n m y Yo u Tu b e p a g e .
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On the left is the 3D rendering, physical mock-up I created to display my design for the S’well trade booth. The idea was for it to resemble a beach shack with the walls and floor made out of weathered scrap wood. The back-drop is a live screen of a beach in a tropical location that would be in live time, making the guests at the trade show feel like they were really in a shack on the beach. The palm tree sticks out of
This last scene is an example of what I would create for my clients as a n i n t e r i o r d e s i g n e r, p r i o r t o s t a r t i n g t h e d e s i g n p r o c e s s o n t h e i r h o m e or business. I will show the actual wall colors, along with the building materials just like I have show the floors, counters, doors, etc.
textile design
T E X T I L E
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I N T E R I O R
D E S I G N
Interior Decorators and Interior Designers carry around hundreds of fabric swatches. Even with the large collection, many clients want a customized textile pattern. The challenge was to create textile patterns for each room in the home the client is redoing, that reflects the design style the designer and client have agreed on.The spaces called for pastels and neutrals, so coastal patterns were designed along with tribal and neutral patterns.I also constructed a textile book out of the handful of textile swatches I designed.
This is an example of the textile designs I would design for a client’s nursery for a little girl. This client would want a coastal theme, w i t h s o f t c o l o r s , a l o t o f w h i t e a n d g r e y, w i t h a p i n k a c c e n t t h r o u g h o u t t h e r o o m . I d e s i g n e d a s i m p l e l i g h t p i n k r u g w i t h w h i t e s t r i p e s , a s i m p l e w h i t e b e d d i n g s e t w i t h l i g h t p i n k s t r i p e s , a n d a w h i t e t h r o w p i l l o w w i t h a p i n k s e a h o r s e p a t t e r n f o r t h e w h i t e a c c e n t c h a i r.
The client enjoys the idea of a neutral living room. This client wants white furniture and gray walls and floors, so she can decorate with her colorful items. I chose solid grey accent pillows, along with white on grey patterned accent pillows, and a pastel blue rug with a white coral pattern.
Most of the rooms in the client’s home have a coastal theme. The client wants to keep her master bedroom calm and neutral, but not too boring, along with a small splash of coastal. I chose a coastal grey rug with a white coral pattern, a neutral brown and gray a c c e n t p i l l o w, a n d a p i n k a c c e n t p i l l o w w i t h a s i m i l a r p a t t e r n t o t h e throw pillows.
These are a handful of textile swatches I designed and displayed them as a large textile book. This was my first attempt at a textile project and I really enjoyed it, so I plan on creating many more designs. I hope to give the option of custom textiles to my future interior design clients.
Oasis restaurant
E N V I R O N M E N T A L
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B R A N D I N G
Oasis is a locally-loved restaurant located in St. Augustine, Florida. I f u l l y r e d e s i g n e d t h e i n t e r i o r, e x t e r i o r, a n d l o g o , w h i l e k e e p i n g t h e s a m e theme and building structure. The goal of the redesign was to make Oasis appear updated, while still staying true to the well-known atmosphere and personality of the restaurant. Without completely altering the exterior look, m a j o r r e n o v a t i o n s s e e m e d n e c e s s a r y, l i k e c o n v e r t i n g t h e e n c l o s e d s e c o n d floor to a top deck, since they adver tise with the name, Oasis Deck & Restaurant. An Oasis is a desired location in a deser t, where those who are parched can find satisfaction in the refreshment of the oasis. The aesthetic solution to the aged building was to merge the original signs and logos into one recognizable logo for the restaurant. The environmental design choices were made to relate the name, Oasis, to the appearance of the restaurant. The inside and outside were both given thirst-quenching bright colors, along w i t h a n o u t d o o r b a r, w h i c h w a s r e n o v a t e d f r o m a c u r r e n t s t r u c t u r e i n f r o n t of the building.
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This is the environmental mock-up of the new interior of the restaurant. The original space w a s a b i t t o o t i g h t f o r a r e s t a u r a n t s o p o p u l a r. The colors chosen were dusty tones, to relay the deser t vibe.
T h e e x t e r i o r w a s r e d e s i g n e d w i t h d u s t y, d e s e r t colors as well. The outdoor bar in this rendering was conver ted from the small building space that O a s i s h a d o r i g i n a l l y. T h e o p e n b a r w o u l d d r a w in customer s driving by on the popular A1A road out front of the restaurant.
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This color mock-up is an example of how I would begin the process of remodeling a restaurant. I would experiment with color ideas until the client agrees and I would then make a digital mock-up with materials like the one to the left.
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This logo redesign incorporated the 80’s style original logo colors, a redesign of the camel on the FAMO RLD FAMO U OR LD o r i g i n a l l o g o ,W a n d t h e l o Sn g b o a r d s u r f b o a r d d e s i g n o f t h e m o r e r e c e n t l o g oWOf o r t h e r Ue Ss t a u r a n t .
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The black on white logo works well on light backgrounds, like a white shir t or other white merchandise. The black can easily be r e p l a c e d w i t h a c o l o r.
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The white on black logo works well on dark backgrounds, like a black shir t or other dark merchandise. The white can easily be r e p l a c e d w i t h a c o l o r, b u t w o r k s b e s t w i t h w h i t e .
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Mermaid Tales
I N T E R A C T I V E
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D E S I G N
I designed this app idea for young girls in the age bracket of 5-8. I was inspired by the gir ls I nanny because they love to swim in their pool and pretend they are mermaids while wearing their mermaid tales. They always seemed to play the same scenario of make-believe, so I came up with an app concept that would help their imagination while exercising in the pool. The app allows the users to personalize t h e i r o w n v i r t u a l m e r m a i d c h a r a c t e r, l e a r n a b o u t s e a a n i m a l s t h r o u g h f a c t s a n d videos, and get exercise away from the ipad. The app comes with an interactive set of bottle pool toys that contain facts inside. They sink to the bottom and are retrieved by the user s in order to lear n the facts they need to answer the quiz on the app for a chance to earn a new tail decoration for their vir tual mermaid. T h e a p p s t o r e m o t i o n g r a p h i c a d v e r t i s e m e n t v i d e o c a n b e f o u n d o n m y Yo u Tu b e .
T h e l a u n c h i m a ge s h o w s t h e a p p l o go, w i t h s o m e o f t h e c h a r a c t e r s f r o m t h e a p p. T h e idea of the logo is for the tail to resemble an open book, to relay the theme of a tale.
The dashboard is designed to have a background with scales from a mermaid’s tale and sand dollar buttons.
U s e r s c a n d e s i g n t h e i r o w n m e r m a i d c h a r a c t e r. T h e y c a n d e s i g n t h e e y e s , n o s e , m o u t h , h a i r, s k i n t o n e , a n d b a t h i n g s u i t t o p o f t h e m e r m a i d .
After personalizing their mermaid, users can name her as well. They can chooose her sea animal friend and give her a magical power as well.
T h e s e a r e m o c k - u p s o f t h e i n t e r a c t i v e a c t i v i t y t h a t c o m e s w i t h t h e M e r m a i d Ta l e s a p p. T h e bottles are plastic, with a weighted bottom, so they sink to the bottom of the pool. The parent/ babysitter throws them in when they feel like the children have swam long enough. The kids swim to the bottom to retrieve the bottles and open them to pull out the sea animal facts on the inside. These facts are used to answer the quiz on the app for a chance to win a new tail decoration for their mermaid.
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