Lone Pine Beach Resort Identity Style Guide
Introduction
Tucked in an idyllic spot along Penang’s coastline, Lone Pine is Batu Ferringhi’s only luxury boutique hotel. Renewed and rejuvenated after a lovingly undertaken restoration, Penang’s favourite beachside boutique resort reopens its doors refreshed in design and facilities, but still infused with the same colonial spirit and idyllic charm that has made it one of Penang’s legendary hotels.
Typography
Lone Pine use the typeface - Existence Light
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Visual Style
Modern & Simple, Play their role Lone Pine are surrounded by a very tranquiller, calm and relax enviroment. Like a place to meditation, to reliease stress. It reopen door wit a refresh and modern design and facilities. But still remains the same colonial spirit and idyllic charm. The Logo is the primary elemet of this hotel indentity. It uniquely and distinctively sets it apart from other hotel. Different places, different role plays different colour and mood. For instance, a relax and calm Bar, will apply with the cool gray color on the logo; a fun and cheerful beach will apply with yellow or orange beach signage.
Rationale
Lone Pine Beach Resort located at Malaysia, Penang. It also as known as a Pearl of the Orient. The Malaysian island of Penang is a celebration of colours, cultures and colonial charm that stretch back over two centuries. But it is not the kind of history you will find consigned to musty books. It is alive and well in the people and places, feasts and festivals across the island today – an island once dubbed by sailors and seafarers as The Pearl of the Orient. Once part of the Malay Sultanate of Kedah, Penang was turned over to the British East India Company in 1786 in an agreement between the Sultan of Kedah and Captain Francis Light, credited by western historians as the ‘founder’ of Penang. The first British trading post in the Far East, Penang soon became one of the foremost ports in Asia. Its strategic location between east and west ensured that goods and influences flowed in from Suffolk to Sumatra, Cairo to Cochin, Bombay to Bristol. Penang’s unique marriage of Asian and European influences has endowed the island with a specific multi-cultural heritage that is both tangible and intangible. With such distinct character reflected in its residential and commercial buildings, the kind that constitutes a unique architectural and cultural townscape unparalleled anywhere in East and Southeast Asia, it is no wonder that George Town was listed as a UNESCO World Heritage Site in 2008.
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Colour Palette
Pantone Black 6 Black color logo must appear as mono.
Pantone Cool Gray 9 Cool Grey is a core color of the logo.
Logo Position and Size
Logo must always apply at the right hand side, bottom corner.
Incorrect Use
The logo canâ&#x20AC;&#x2122;t be indepentdent.
BEACH RESORT
The logo are not originally bold and thick.
Stationery
A sudsidiary of Eastern & Orien tal Berhad
97, Batu Ferringh i 11100 Penang , Malaysia t +604 8868 686 f +604 8868 600 luxury@e-o-h otel.com www.e-o-hote l.com
Logo Try Out
Way finder
Toilet sign