MEDIA PACK 2023
641,166 views on
during October 2022 RACINGPOST.COM/BLOODSTOCK The exposure to the horse racing world that the Racing Post website offers advertisers is absolutely unparalleled View all racingpost.com/bloodstock advertising opportunities over the next two spreads Most viewed racing post story 2022 2022 Grand National: the runners, the odds, the verdict 763,877 views Most viewed racing post bloodstock story 2022 ‘I’ll treasure him all my life’ - beloved thoroughbred dies aged 39 and 188 days 55,540 views Most Viewed Horse Profile in 2022 Noble Yeats 71,282 views Cheltenham Festival 2022 432,795 total views on Horse Profiles of all cheltenham festival winners Dubai World Cup Night 2022 136,942 total views on all runners
RACINGPOST.COM/BLOODSTOCK
HOMEPAGE TAKEOVER £2,000 per day £6,500 per week
Includes Leaderboard, Super MPU, Standard MPU and Skins
It is also possible to take a racingpost.com homepage takeover, please enquire for more information
SUPER MPU £1,000 per day 300 x 600px Fixed advert
STANDARD MPU
£1,250 per week 300 x 250px Rotational advert
POP-UP £3,000 per week Mobile: 500 x 500px Desktop: 500 x 500px 3 Pop-up’s per user / 7 days
SKINS £525 per day £1,750 per week 90 x 600px 120 x 600px Strip adverts running both sides of the page
STALLION CAROUSEL
£5,000 Mobile: 320 x 100px Desktop: 970 x 250px Format: .JPG NovemberFebruary
DIGITAL ADVERTISING
HORSE PROFILE TAGGING
£100 per horse per week
£500 per horse per year
- first 50 horses (£500 each)
- next 50 horses (£350 each)
- remaining horses over and above 101 (£250 each) £10,000 for entire racehorse database for a week £3,000 for entire dam database for a week
970 x 90px 728 x 90px 468 x 60px 320 x 50px
Advertising at the top of a chosen horse profile page. Horse profile tags can run in rotation of up to three adverts per horse. Prices do not change if in rotation.
LEADERBOARDS
£1,000 per day
970 x 90px 728 x 90px 468 x 60px 320 x 50px
RESULTS SUCCESS BOX
£105 per box print and online 140 x 45px
EMBEDDED ONLINE ADVERTS
£3,000 per week
1920 x 1080px
Adverts embedded into all bloodstock news stories on racingpost.com midway down or at the bottom of editorial content
EMBEDDED VIDEO ADVERTS
£2,000 per week
1920 x 1080px
YouTube videos embedded into all bloodstock news stories on racingpost.com midway down or at the bottom of editorial content
RPTV are able to shoot promotional video content and embed this into the website. Contact the team for more details
Most viewed online results page of a race in 2022 (5.15 Aintree, 9 April)
143,754 views
DIGITAL ADVERTISING
The email bloodstock wakes up to written by Martin Stevens
“I’ve really enjoyed reading the Good Morning Bloodstock emails. I feel that I learn something new most days... fascinating”
subscribers (and rising)
“GMB is unfailingly informative, fun to read and I look forward to my inbox every single day”
“Just a quick note to remark just how brilliant these Martin Stevens emails are; always the first thing I read each day”
“Thanks again for such interesting newsletters, it’s always a highlight of my morning to read them”
“All I can say is brilliant”
“I look forward to it every morning, it’s a great read and informative”
“Your column is an unfailingly great, thoughtprovoking read over my bowl of porridge!”
HEADER 600 x 150px .GIF
MORNING
GOOD
BLOODSTOCK 47,500+
day
£975 per
FOOTER 600 x 300px .GIF
PROGENY TRACKER APP The only tracker of its kind • Track unnamed racehorses • Track all progeny by any sire • Track all progeny by any dam • Easy access to sales information WORLD-CLASS BESPOKE MOBILE APPS • Bespoke Application Design to match your colours • All of your racing and breeding interests in one place • Fast race data, results and replays straight to your phone • Horses in training lists with RP profiles • Sire tracking statistics tables POA (Price on Application) POP-UP £3,000 per week Mobile: 500 x 500px 3 Pop-up’s per user / 7 days
PRINT PAPER & SUPPLEMENTS DOUBLE PAGE SPREAD £7,344 554 x 330mm HALF-PAGE SPREAD £3,672 554 x 170mm European supplements include: Breeding on a Budget, New Sires, Summer & Autumn Yearlings and Breeding Stock and more All adverts ratecard £18 SCC
FULL-PAGE £3,672 262 x 330mm
QUARTER-PAGE VERTICAL £918 129 x 170mm
HALF-PAGE HORIZONTAL £1,836 262 x 170mm
QUARTER-PAGE HORIZONTAL £864 262 x 80mm
HALF-PAGE
VERTICAL
£1,836 129 x 330mm
SINGLE-PAGE STRIP £648 262 x 60mm
PRINT PAPER & SUPPLEMENTS
MEET THE TEAM
Contact the team at Racing Post Bloodstock to discuss your advertising requirements. For general enquiries please email the group address bloodstock@racingpost.com and one of our team below will be in touch.
TOM TURNER
Bloodstock Director tom.turner@racingpost.com +44 7435 809 847
Tom is the Bloodstock Director at the Racing Post, having joined the company in June 2020. He is responsible for the RP Bloodstock and ANZ Bloodstock departments and has been passionate about racing and bloodstock since his youth. He is a member of the Institute of Chartered Accountants. Before working at the Racing Post, Tom worked at PwC and studied at the University of Oxford. Tom is a strong advocate of Good Morning Bloodstock and gets great joy from seeing the reception it has received since its inception. Tom’s favourite race ever is Denman’s 2008 Cheltenham Gold Cup.
CHARLIE ALLEN
Bloodstock Commercial Manager charlie.allen@racingpost.com +44 (0) 7548 786267
Charlie is the bloodstock commercial manager and has been working as part of the Racing Post’s commercial team for over ten years. Following the careers of Cheltenham Festival winner Dato Star and star hurdler Hoh Invader, both of whom were bred by his grandparents developed his early interest in racing. After finishing University in Galway and while working at Bank of Ireland he set up various horse racing syndicates and enjoys sharing the experience of racehorse ownership with others. The draw of working full time within the industry led to him moving to London to join the Racing Post in 2012.
MIRIAM DORAN
Bloodstock Partnerships Manager miriam.doran@racingpost.com 00 (353) 87 765 9120
Miriam has been at the Racing Post for 11 years, joining the Bloodstock team in 2020. Involved in horses since an early age, Miriam started working in racing at the age of 14 whilst still at school. While studying Business and Thoroughbred Management in the UK she worked for a number of trainers and sales consignors, followed by moving to the USA were she worked in a pre-training yard, breaking horses for Claiborne Farm and Pin Oak Stud. After four years in the USA Miriam travelled to Australia where she spent a year working in racing and travelling. On her return to Ireland Miriam took up the position of Travelling Head Person for Frances Crowley and laterly Tom Taffe before going back to study Business Management.
ROSIE MARGARSON
Bloodstock Account Executive rosie.margarson@racingpost.com
+44 (0) 7770 644997
MARY PLOWDEN
Bloodstock Account Executive mary.plowden@racingpost.com
+44 (0) 7780 228445
Rosie joined the team at Racing Post Bloodstock in 2022. A trainer’s daughter, thoroughbreds have been a life-long passion for Rosie, who holds an amateur licence and rides whenever the opportunity arises, a win at Ascot on King George day being the pinnacle of her career thus far ! Rosie brings with her a wealth of experience from across the racing industry, from running for Tattersalls, Racing TV and working for the Injured Jockeys Fund.
Mary joined the team at the Racing Post Bloodstock in March 2022. Having grown up in rural Shropshire, Mary has been involved in horses as long as she can remember, catching the racing bug in her teens. Whilst studying Real Estate at the Royal Agricultural University and subsequently, Mary rode out for various yards in the UK, USA and Australia, alongside bid spotting, cards and running at the Sales. Most recently Mary did a stint in residential property sales in the Cotswolds before finding the pull back to the racing industry too strong to resist !
Racing Post Bloodstock offers a full service marketing agency. If you need to reach people in the thoroughbred world, we have the understanding, skills and experience to transform your marketing communications so that they really stand out. Whether it’s a one off ad or a full campaign, we can assist you. Contact a member of the team to discuss your design requirements.
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