The exposure to the horse racing world that the Racing Post website offers advertisers is absolutely unparalleled
5.4M
Total pageviews for racingpost.com/bloodstock for 2023 is over 3.4 million for the UK, 1.8 million for Ireland and over 5.4 million globally (inclusive)
2.9M
Total sessions for Bloodstock for 2023 is over the 2.8 million in Ireland and the UK and over 2.9 million globally (inclusive)
39.1K
Average unique recipients is 39,198 in the last 2 months, with an average of unique clicks of 2% performing well above RP metrics
11.7K
Members Club
For H1 of 2023, on average there were 5.7K sessions per day on iOS. 11.7K subscribers to the digital newspaper
View all racingpost.com/bloodstock advertising opportunities over the next two spreads
HOMEPAGE TAKEOVER
£2,000 per day
£6,500 per week
Includes Leaderboard, Super MPU, Standard MPU and Skins
It is also possible to take a racingpost.com homepage takeover, please enquire for more information
SUPER MPU
£1,000 per day
300 x 600px
File no bigger than 1MB
Fixed advert
STANDARD MPU
£1,250 per week
300 x 250px
File no bigger than 1MB
Rotational advert
POP-UP
£3,000 per week
500 x 500px
File no bigger than 1MB
3 Pop-up’s per user / 7 days
SKINS
£525 per day
£800 per week
Small:
90 x 600px
Medium:
120 x 600px
Large:
320 x 1450px
File no bigger than 1MB
Strip adverts running both sides of the page
STALLION CAROUSEL
£5,000
Mobile:
320 x 100px
Desktop:
970 x 250px
File no bigger than 1MB
Format: .JPG
NovemberFebruary
£100 per horse per week
£500 per horse per year
- first 50 horses (£500 each)
- next 50 horses (£350 each)
- remaining horses over and above 101 (£250 each)
£10,000 for entire racehorse database for a week
£3,000 for entire dam database for a week
970 x 90px 728 x 90px 468 x 60px 320 x 50px
File no bigger than 1MB
Advertising at the top of a chosen horse profile page. Horse profile tags can run in rotation of up to three adverts per horse. Prices do not change if in rotation.
LEADERBOARDS
£1,000 per day
Desktop: 970 x 250px Mobile: 320 x 100px
File no bigger than 1MB
RESULTS SUCCESS BOX
£105 per box print and online
140 x 45px
File no bigger than 1MB
EMBEDDED ONLINE ADVERTS
£3,000 per week
1920 x 1080px
File no bigger than 1MB
Adverts embedded into all bloodstock news stories on racingpost.com midway down or at the bottom of editorial content
EMBEDDED VIDEO ADVERTS
£2,000 per week
1920 x 1080px
File no bigger than 1MB
YouTube videos embedded into all bloodstock news stories on racingpost.com midway down or at the bottom of editorial content
RPTV are able to shoot promotional video content and embed this into the website. Contact the team for more details
Most viewed online results page of a race in 2022 (5.15 Aintree, 9 April)
143,754 views
GOOD MORNING BLOODSTOCK
The email bloodstock wakes up to written by Martin Stevens
“I’ve really enjoyed reading the Good Morning Bloodstock emails. I feel that I learn something new most days... fascinating”
“GMB is unfailingly informative, fun to read and I look forward to my inbox every single day”
“Just a quick note to remark just how brilliant these Martin Stevens emails are; always the first thing I read each day”
52,000+ subscribers (and rising)
37,526 Sent to an average of 37,526 users per week
“Your column is an unfailingly great, thoughtprovoking read over my bowl of porridge!”
“I look forward to it every morning, it’s a great read and informative”
56.94%
Average open rate per week for GMB is 56.94%
Average open rate across marketing industry is 21.33%
Source: Mailmunch, 2023
“Thanks again for such interesting newsletters, it’s always a highlight of my morning to read them”
“All I can say is brilliant”
£975 per day
HEADER
600 x 150px .GIF
FOOTER
600 x 300px .GIF
PROGENY TRACKER APP
The only tracker of its kind
• Track unnamed racehorses
• Track all progeny by any sire
• Track all progeny by any dam
• Easy access to sales information
MOBILE APPS
• Bespoke Application Design to match your colours
• All of your racing and breeding interests in one place
• Fast race data, results and replays straight to your phone
• Horses in training lists with RP profiles
• Sire tracking statistics tables
POA (Price on Application)
DOUBLE PAGE SPREAD
£7,344
554 x 330mm
HALF-PAGE
SPREAD
£3,672
554 x 170mm
FULL-PAGE
£3,672
HALF-PAGE
HORIZONTAL
£1,836
262 x 170mm
HALF-PAGE
VERTICAL
£1,836
129 x 330mm
QUARTER-PAGE
VERTICAL
£918
129 x 170mm
QUARTER-PAGE
HORIZONTAL
£864
262 x 80mm
SINGLE-PAGE
STRIP
£648
262 x 60mm
BLOODSTOCK
BIG READ
DOUBLE PAGE SPREAD
BANNERS
£1,500/ day
Header:
383 x 13mm
Footer:
383 x 6mm
SALES-PAGE
HEADERS
£550 per day
262 x 25mm
Sponsorship of the sales results section in the newspaper during the big sales
RESULTS
SUCCESS STRIPS
Price and size vary Larger adverts for results-based promotion, running in the results section of the paper
RESULTS
SUCCESS BOXES
£105 per box print and online
£75 print-only
62 x 19mm
BLOODSTOCK REVIEW
FULL PAGE WITH BLEED
£2,200
No crop marks
236mm x 304mm
Trim area: 230mm x 300mm
Type area: 214mm x 287mm
HALF PAGE
HORIZONTAL
£1,100
No crop marks
209mm x 125mm
No bleed required
LARGE BANNER
£700
No crop marks
209mm x 66mm
No bleed required
COPY DEADLINE
Strictly 12pm, November 20
SUPPLYING YOUR ADVERTS
Please supply files with bleed full page only, without crop marks, as pdf 1.3 version
Adverts to be supplied to bloodstock@racingpost.com
Images to be supplied CMYK and 300dpi
Images to be converted with the ISO Coated V2 icc profile
PDF standard: MagazineAds_1v3
Colour standard: Fogra 39L
MEET THE TEAM
Contact the team at Racing Post Bloodstock to discuss your advertising requirements. For general enquiries please email the group address bloodstock@racingpost.com and one of our team below will be in touch.
CHARMEIN BUKOVEC
Director of Bloodstock
charmein.bukovec@bloodstockmedia.com
+61 459 510 506
Charmein has been with the Racing Post since May 2022. Initially heading up ANZ Bloodstock News commercially, she was appointed the Racing Post Director role in July 2023.
Prior to this, Charmein was the Executive Officer for Thoroughbred Breeders Victoria. She is a skilled executive and administrator with a diverse and varied CV encompassing every aspect of the industry. She has worked on multi-million dollar projects for the industry, such as the introduction of $7.5 million in additional breeding and racing incentives, government relations and lobbying and legislation reviews for the Victorian breeding industry. Charmein complements her administration and executive skills with strong business acumen and balances her resume with the execution of global marketing campaigns, including brand campaigns, TVCs and advertising plans for every size of business.
Her love is the bloodstock industry and she is an extremely passionate breeder and owner. Charmein holds an MBA and is a GAICD from the Australian Institute of Company Directors.
CHARLIE ALLEN
Bloodstock Commercial Manager
charlie.allen@racingpost.com
+44 (0) 7548 786267
Charlie is the bloodstock commercial manager and has been working as part of the Racing Post’s commercial team for over ten years.
Following the careers of Cheltenham Festival winner Dato Star and star hurdler Hoh Invader, both of whom were bred by his grandparents developed his early interest in racing. After finishing University in Galway and while working at Bank of Ireland he set up various horse racing syndicates and enjoys sharing the experience of racehorse ownership with others. The draw of working full time within the industry led to him moving to London to join the Racing Post in 2012.
MIRIAM DORAN
Bloodstock Partnerships Manager
miriam.doran@racingpost.com
00 (353) 87 765 9120
Miriam has been at the Racing Post for 11 years, joining the Bloodstock team in 2020.
Involved in horses since an early age, Miriam started working in racing at the age of 14 whilst still at school. While studying Business and Thoroughbred Management in the UK she worked for a number of trainers and sales consignors, followed by moving to the USA were she worked in a pre-training yard, breaking horses for Claiborne Farm and Pin Oak Stud. After four years in the USA Miriam travelled to Australia where she spent a year working in racing and travelling. On her return to Ireland Miriam took up the position of Travelling Head Person for Frances Crowley and laterly Tom Taffe before going back to study Business Management.
ROSIE MARGARSON
Bloodstock Account Executive
rosie.margarson@racingpost.com
+44 (0) 7770 644997
Rosie joined the team at Racing Post Bloodstock in 2022.
A trainer’s daughter, thoroughbreds have been a life-long passion for Rosie, who holds an amateur licence and rides whenever the opportunity arises, a win at Ascot on King George day being the pinnacle of her career thus far ! Rosie brings with her a wealth of experience from across the racing industry, from running for Tattersalls, Racing TV and working for the Injured Jockeys Fund.
MARY PLOWDEN
Bloodstock Account Executive
mary.plowden@racingpost.com
+44 (0) 7780 228445
Mary joined the team at the Racing Post Bloodstock in March 2022.
Having grown up in rural Shropshire, Mary has been involved in horses as long as she can remember, catching the racing bug in her teens. Whilst studying Real Estate at the Royal Agricultural University and subsequently, Mary rode out for various yards in the UK, USA and Australia, alongside bid spotting, cards and running at the Sales. Most recently Mary did a stint in residential property sales in the Cotswolds before finding the pull back to the racing industry too strong to resist !
NEED HELP CREATING ARTWORK?
Racing Post Bloodstock offers a full service marketing agency. If you need to reach people in the thoroughbred world, we have the understanding, skills and experience to transform your marketing communications so that they really stand out. Whether it’s a one off ad or a full campaign, we can assist you. Contact a member of the team to discuss your design requirements.
