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Beer New Products
LONDON GLORY ENGLISH PUB ALE
RRP: On-trade: 24.99 per sixpack Off-trade: $8-9 per bottle
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Distributed by:
Beer Importers & Distributors
Following a welcomed reception in the United Kingdom, Beer Importers & Distributors has introduced London Glory to the Australian market. A traditional English Pub Ale from the Master Brewers at Greene King, London Glory combines Crystal malt with English and American hops to create a rich and fruity flavour. London Glory is currently available in 330ml x 24 bottles and will be rolled out in kegs in the coming months.
After the sell-out success of the first release, Quiet Deeds has brewed a second batch of the Limited Edition Lamington Ale. Contact Red Island Group for stock and pricing info.
THE ROGUE TRADER INDIA PALE ALE
Distributed by: Lion RRP: Contact Lion for pricing
The Rogue Trader is a new India Pale Ale from the brewers of James Squire. Available at James Squire Brewhouses, this seasonal ale has been made using big and brassy hops to produce a refreshing IPA with big hop flavour and warm rounded malt. This is accompanied by a cleansing finish and the trademark bitterness that fans of the Squire range are fond of. As for the name, The Rogue Trader pays homage to James Squire himself, who always took the road less travelled.
MALT FICTION SESSION ALE
Distributed by: Peter Lynn, Director of Sales and Distribution – peter@majellawines.com.au RRP: $70 per carton
Following the successful launch of its ‘13’ brew, South Australian brewing company Malt Fiction has released Session Ale, its second release and first in can. Made from all natural ingredients, the brewery has added Amarillo hops to make the brew slightly bitter, fruity and appropriate for lengthy drinking. As for the 375ml can, Malt Fiction brewers Jared Birbeck, Peter Lynn, Antony Tropeano and new recruit Jarrad Hyde say it’s to help increase the quality and quantity of their brews, with plans in place to release several limited edition beers in the coming months. FUTURE MEMOIRS OF A ROOT BEER
Distributed by: East 9th Brewing RRP: Off-trade: $18.99 - 4x330ml bottles On-trade: $9.00 per 330ml bottle
Following the launch of two category-breaking products – Lick Pier Ginger Beer and Fog City Red Sangria – East 9th Brewing is set to release Australia’s first Alcoholic Root Beer in April. Future Memoirs Of A Root Beer will aim to introduce and attract Australian consumers to the new movement of acoholic root beers worldwide; the category valued at $111 million USD last year. Made from a blend of sassafras, vanilla, cinnamon and ginger, Future Memoirs Of A Root Beer will provide an interesting and sessionable alternative to traditional root beer.
