KOYOMI

PADDINGTON TURNS JAPANESE WITH KOYOMI

WILLIAM STREET WAS TRANSFORMED INTO JAPAN’S FAMOUS GOLDERN GAI BAR DISTRICT TO CELEBRATE THE LAUNCH OF KOYOMI HIGHBALL.

THE THREE-DAY POP UP EVENT BROUGHT A SLICE OF JAPANESE-STYLE NIGHTLIFE TO THE HEART OF SYDNEY’S PADDINGTON.

Paddington’s William Street hosted three unique Koyomi pop-up bars. Three terraces were transformed into a mini bar, something you would find in the Golden Gai Bar district in Japan. The pop-ups were to celebrate the Australian launch of Koyomi Highball, a refreshing blended drink featuring the Japanese spirit Shochu. At each of the three pops-up, a different Koyomi Highball flavour was on offer, accompanied by a tasting plate to match.

A maximum of ten guests at a time were taken on a guided tasting tour truly capturing the small intimate bar experience you would find in Japan. Upon entering the first terrace, the smoke-filled room, featuring white hanging lanterns, white walls and a lady playing the Taiko drums. The crisp interior captured the essence of the first Koyomi flavour on offer, Mandarin and Grapefruit. A refreshing and perfectly balanced highball, with bursts of citrus flavours and dry, crisp finish.

A short stroll down the road, the next bar was a florist filled with blooms, palms and bowls full of citrus to represent the second flavour of the range Yuzu and Lime. On the ceiling hung origami to capture the art and culture of Japan truly.

The final pop-up of the bar tour was your fast train ticket to the Golden Gai Bar District. Upon entering you were greeted by a fully stocked bar of Koyomi Blood Orange and Bitters. The walls featured Japanese art, a DJ pumping out the tunes and a retro photo booth to capture the experience.

The sell-out event truly captured the intimate bar scene in Japan and was a great representation of each of the flavours in the range.