2 minute read
Bombay Gin
from Drinks Guide 2020-21
by Racs Salcedo
CREDITS
PUBLISHER The Drinks Association
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EDITORIAL
PUBLISHING EDITOR Ashley Pini ......................... ashley@hipmedia.com.au DIGITAL EDITOR Alana House .............................. alanah@drinks.asn.au
DESIGN
SENIOR DESIGNER Racs Salcedo ........................ ryan@hipmedia.com.au CONTRIBUTING DESIGNER Evelyn Rueda.............evelyn@hipmedia.com.au
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NATIONAL SALES MANAGER Jenny Park................ jenny@hipmedia.com.au
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WELCOME TO DRINKS GUIDE 2020
This edition of Drinks Guide (formally Thomson’s Liquor Guide) celebrates 45 consecutive years of publishing, making it the longest-serving drinks publication in Australia. The primary purpose of Drinks Guide is to provide a comprehensive, multi-category database of drinks products available on the Australian market, connecting retailers with the industry’s leading suppliers. It also offers a snapshot in history, underpinning the industry’s challenges (and responses) to market conditions. This edition, of course, is dominated by the most virulent of disruptions - the worldwide COVID-19 pandemic. In the following pages, you will hear from leaders of the supply community, alongside wholesale and banner groups on how their businesses are meeting those challenges.
This is also the year that www.drinksguide.com.au enjoys a whole new look. The relaunch includes a marketing campaign targeting key on- and off-premise trade customers across the industry, along with links to the highly-engaged Drinks Trade audience.
SUBSCRIPTION IS FREE
As a service to the industry, the Drinks Association has made access to both the Drinks Guide print edition and the refreshed website complimentary. To register your interest in access just log onto www.drinksguide.com.au. It’s that simple. This is what you can expect to find: • Multi-category database containing more than 18,000 products. • Product listings from hundreds of suppliers and distributors within the Australian drinks industry. • Ability to search by supplier, category or product. • Products listed by category, sub-category, brand, variety, ABV and pack/unit size. • Contact details of both product and service suppliers.
BENEFITS
• Trade customers can locate details of your products and contact details at any time. • Access to the database is FREE and no login is required for trade customers. • FREE for suppliers to list their products. • Easy search fields by category, region, variety and supplier means your trade customers can easily find your products when looking at ranging in store or on wine lists.
We hope you enjoy the 45th anniversary print edition of Drinks Guide and please take advantage of everything www.drinksguide.com.au has to offer.
Cheers
Ash Pini Publishing Editor