Interview – Adam Gainsford at

A PUB WITH A TIMELESS VIEW

AND A TALE TO TELL

Adam Gainsford is a hotel general manager responsible for one of Sydney’s most iconic pubs, the Glenmore Hotel in Sydney’s historic Rocks district. The Glenmore has been attracting Sydneysiders to its rooftop terrace for one of the world’s best views since 1921. Built by Brewers Tooth & Co. and now heritage listed, it underwent a loving and sympathetic renovation in 2012 heralding a new era for The Glenmore. Adam speaks to Drinks Trade about the challenges and joys of managing this iconic pub that has survived depression, wars and plagues.

As the general manager of The Glenmore Hotel, I oversee all aspects of the day-today operations of the business, with the support of a great team. There is no typical day here!

In saying that, a large part of my role is to ensure that everything is organised and planned with the team at the beginning of the day. The rest of the day involves helping them to execute service to The Glenmore’s standards. We pride ourselves on our service, beverages and amazing food, and I make sure that the team continues to deliver. If I have down time it’s to work on strategy planning for upcoming events or meeting up with reps.

My previous job was at The Coogee Bay Hotel. I feel very lucky! I get to work with a bunch of young, fun and vibrant people who help me to stay young. The hotel industry is great to work in. You’re able to help create memorable moments for people, including first dates, birthdays, engagements and weddings. It gives me pleasure to be part of an industry that plays a large part in creating and fostering these moments.

Being in such an iconic area, with the venue’s history has always made The Glenmore a destination for tourists and locals. Working in a building with this much history has had its challenges, but its beauty and location outweighs these challenges.

The Glenmore sells itself. We have panoramic views of one of the most beautiful harbours in the world – staring directly at the Opera House and the Sydney Harbour Bridge. We have a beautiful building that is one of the only pre-Harbour Bridge buildings still standing that’s driven by a team providing good service and great food and beverage options.

The Glenmore has a long and interesting history. If only the walls could talk. There are a couple of key stories that have been passed around the venue. It was originally built on the other side of Cumberland Street, in the 1840s. It was then reconstructed brick by brick in 1921, to clear the path for the Sydney Harbour Bridge. In this move they also found a dead body at the time!

Jorn Utzon apparently used to drink schnapps whilst sketching his vision and plans for the Opera House in what is now known as Utzon’s corner.

Louise Lovely – was a famous Australian actress who used to frequent the Glenmore in the 30’s, charming guests with her beauty and tales of Hollywood.

The wash-up room behind the Public Bar (adjoining the ‘Nook’) used to be the Ladies drinking area. They would knock, and beer would be passed through an opening to them.

It’s a really competitive industry and we try and stay ahead of the curve. Without giving away all our secrets, the company’s ability to attract the best industry professionals, then putting them first, is key to the hotel and company’s success. We do a lot of work on seasonal menus for food, whilst keeping the food at an accessible price point for everyone. We also take into consideration the ever-changing dietary requirements of our guests. With drinks, we offer everything from the humble VB to some of Sydney’s best cocktails that all can be enjoyed with our beautiful view.

Technology has totally changed the way we market, with the rise of Facebook, Snapchat and Instagram, you really need to stay on top of all social media channels. Social Media needs to be consistent to stay current and front of mind otherwise you risk being lost. Old school marketing, like flyers on menus, still holds a very important place.

Customers are now drinking less but drinking better quality beverages, so the business strategy needs to be to deliver top service and products in an outstanding venue.

Anzac Day this year was a really memorable moment for me. This event has a great history at The Glenmore and to be able to see people come and pay their respects then enjoy the venue was one of the most memorable moments so far. I can’t wait to see what my first New Year’s celebrations at The Glenmore will bring… no doubt it will be big!

If I could give advice to would-be hotel managers I would say keep your head down and work hard. Never lose sight of the reason for the hospitality industry; you’re there to make sure people have a great time and enjoy the venue. Remember to keep doing the hospitable thing and you will be successful.