The Rising Stars in RTD

WINNER 2019 GAINING IN POPULARITY LIGHT RTD

WINNER 2019 FAN FAVOURITE LIGHT RTD

WINNER 2019 MOST DISTINCTIVE DARK RTD

WINNER 2019 GAINING IN POPULARITY DARK RTD

WINNER 2019 FAN AVOURITE DARK RTD

WINNER 2019 MOST DISTINCTIVE LIGHT RTD

CANADIAN CLUB & DRY AND GORDON’S PINK GIN & SODA HAVE TAKEN OUT THE GAINING IN POPULARITY RTD TROPHIES AT THE 2019 AUSTRALIAN DRINKS AWARDS.

Canadian Club won for Dark Spirits, while Gordon’s won for Light Spirits.

The Gaining in Popularity category reflects consumers’ perceptions of brands they regard as currently trending.

Jodi McLeod, Diageo Marketing Manager, said: “The appetite for pink gin is going from strength to strength, while gin continues to be the fastest growing category in Australian spirits. We know our market wants an easy way to enjoy this trend that suits their lifestyle.

“The liquid truly speaks for itself; consumers are continuing to choose pink gin because it not only looks great but actually delivers on flavour too.”

Trent Chapman, Beam Suntory’s marketing director, said: “Canadian Club & Dry’s success shows there is something in challenging the conventional wisdom of beer.

“This insight rings true all the way to Canada where The Big Question creative, produced by Beam Suntory ANZ, is essentially being used to sell Canadian Club & Dry to Canadians.”

“The ad was launched in 2017 and features a man sitting at a bar as he whispers to his mate: “I don’t like beer anymore”.

“Beam Suntory now sells more Canadian Club in Australia than any other country including the US,” Chapman added.