What consumers are seeking in cider

THESE ARE THE CIDERS AUSSIES LOVE MOST ACCORDING TO A THRIVE RESEARCH SURVEY OF 4000 CONSUMERS.

WINNER 2019 FAN FAVOURITE CIDER

WINNER 2019 GAINING IN POPULARITY CIDER

WINNER 2019 MOST DISTINCTIVE CIDER

4 GLOBAL TRENDS IN CIDER

IRI INSIGHTS DIRECTOR DANIEL BONE GIVES HIS VERDICT.

1. CONSIDER CANNED VS BOTTLED “Bottled cider sales are down 10%, but canned cider is up 8% over the past two years.”

2. TARGET THE HEALTHCONSCIOUS DRINKER “A rise in ‘better-for-you’ ciders reflects a more health attentive drinker. The lowsugar and low-carb cider market is now worth $69million. That’s up 37% in 2017-18 and 17% in 2018-19.”

Low and no-alcohol ciders are also a trend to watch.

3. THINK BEYOND APPLE & PEAR “In both craft beer and cider, pineapple is an emerging flavour trend. Pineapple accounted for three of the top nine cider growth brands in the US in 2018.”

In the US, the fruit cider segment is led by dark fruit/berry flavours, notably Strongbow Dark Fruit, which is up 39%.

4. PICK PINK Rosé wine and pink gin sales are surging as consumers continue their love affair with pink drinks and the same trend is emerging in cider.