Cider

Possibly the toughest category to define, cider-based drinks have diversified and the cider drinker is haPPy to follow the lead. as in most categories the cider drinker is attracted to the lower carb and sugar Products - following the health and wellbeing movement. non-conventional flavours such as strawberry and lime, are driving growth both in-store and onPremise, but aPPle (largest cider flavour) remains the first choice of cider drinkers.

REKORDERLIG COCKTAIL

CCA

186,000 litres growth at 345.8%

REKORDERLIG LOW SUGAR

CCA

80,000 litres growth at 40.3%

The new product development of the Rekorderlig Cocktail Cider Strawberry Lime & Vodka Bottle (330ml) has driven 64% of the brand’s growth and brought new consumers into the brand repertoire. The mix with vodka, elderflower and mint has proved popular and the brand strength of Rekorderlig works for consumer trial. The combination of positive trial rates and high level of acceptance has resulted in exception brand growth. Then the Rekorderlig Low Sugar offer taps into the ‘health and wellbeing” trend while keeping the drinker with the brand.

YOUNG HENRYS

Young Henrys Cider Cloudy Can 375ml x6 and 24 pack contributes 93% of total brand growth.

37,000 litres growth at 63.2% COLDSTREAM

An additional 34,000 litres has been contributed by the growth of the Coldstream Cider Apple Can 375ml x6.

34,000 litres growth at 23.4% MISS SEED

Miss Seed Cider Apple Bottle 330ml x 6 is driving 93% of brand’s additional volume sales. The packaging is top notch and the liquid backs the promise.

47,000 litres growth

OTHER BRANDS

SOMERSBY LOWER CARB

ASAHI 665,000 litres growth

STRONGBOW ROSE

CUB 658,000 litres growth

MERCURY HARD

CUB 624,000 litres growth at 13.8%

PURE BLONDE ORGANIC CIDER

CUB New to market - panel vote