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New Products – Beer
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1. Moo Brew Belgian Pale Ale
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RRP: $95/24 case | Distributor: Samuel Smith & Son A limited edition release from the Moo Brew team, this Belgian Pale Ale is light bodied and finishes dry, perfect for summer drinking. The palate exhibits a delicate textured malt background balanced with Belgian yeast tartness and hop bitterness.
2. Zytho Zesty Pale Ale and India Pale Ale
RRP: Pale Ale $24 6-pack/$68 x 24, IPA $26 6-pack/$72 x 24 | Distributor: Pinnacle Drinks Made by the team at Tribe Brewery in NSW the Pale Ale is full-flavoured yet crisp and highly sessionable featuring fresh citrus and passionfruit notes with a balanced light bitterness that makes for easy drinking. The IPA is full-flavoured with delicious piney, tropical and citrus aromatics to give a fresh, modern flavour that is becoming increasingly sought-after amongst Australian IPA drinkers. Available at BWS and Dan Murphy.
3. Little Creatures Seasonal Long Days
RRP: 355mL cans $19/6-pack and $58/24 case | Distributor: Lion Co. In time for summer sessional drinking, Little Creatures has launched the aptly named seasonal release Long Days Indian Pale Ale. The mid-strength IPA is dry-hopped and so delivers on passionfruit nuances and citrus hop characters with a subtle sweet caramel finish; the big bold flavours Little Creatures is renowned for.
4. Pure Blonde Organic Lager
RRP: $20.29/6-pack, $$53.99/24 case | Distributor: CUB Low carb beer, Pure Blonde has gone that one step further to launch the first ACOcertified organic range of beer. To promote the new beer, Pure Blonde has published the recipe along with the full brewing-process on billboards across the country and in a digital campaign.
5. Sparkke Pale Ale and Pilsner
RRP: $95/24 case | Distributor: The Sparkke Change Beverage Company The all female- founded social enterprise, The Sparkke Change Beverage Company is updating and re-launching all-new social change messaging on the cans of their 100% natural brewed range.
Sparkke’s newest beverage, the Pale Ale, is juicy, balanced and hop-forward. Underscoring a social movement that has seen hundreds of thousands of people fill the streets to strike for climate change, its labeling reads “The Last Straw - Just Say No” while the refreshing, vegan Pilsner rounds out the selection, with one simple message – “R-E-S-P-E-C-T. All We’re Asking…” after Aretha Franklin’s song that sparked a global civil rights movement.