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Aperol launches campaign to enjoy Aperitivo hour at 6pm - virtually
APERITIVO ALL YEAR ROUND
WITH ALL THE CHANGES AND CHALLENGES IMPOSED ON OUR LIVES RECENTLY, APERITIVO HOUR HAS TAKEN ON A NEW RELEVANCE AND SIGNIFICANCE, AS YOUR CUSTOMERS LOOK TO RECONNECT.
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Italy is the birthplace of the aperitif, a cocktail traditionally served before dinner with the intention to stimulate the appetite. It is light and refreshing and the Italian favourite has always been the Aperol Spritz, made with equal parts Italian Prosecco, followed by Aperol, a dash of soda and garnished with an orange wedge. People all over the world, come together to celebrate life and moments of joy with loved ones, over an Aperol Spritz.
In 2020, the opportunity to spend quality time with each other is more important than ever, and the team at Campari, the distributors of Aperol, are working hard this winter (actually, all year round) to make sure as many people as possible still get to enjoy aperitivo hour. The occasion represents more than just sharing joy, it allows us to connect with the people in our lives that matter, virtually or otherwise. The aperitif occasion represents good times and making memories through sharing food and a refreshing Aperol Spritz amongst friends.
Aperol, the world’s most famous aperitif is supporting retailers over winter and beyond by accentuating the positives of our changing times with the Aperol Spritz @ 6pm campaign.
Aperol ‘s Spritz @ 6pm campaign encourages us to disconnect from our working day and reconnect with family and friends. Aperol Spritz @ 6pm is energizing this message to consumers through targeted associations with guided experiences by industry professionals such as a Virtual Art Class with Sydney based visual artist and photographer Danielle Cross, Classic Italian Cooking with Fratelli Fresh and music mixing with DJ Niki De Saint. All are fun and interesting ways to share an experience and a good time over an Aperol Spritz and connect with those we love to spend precious time with.
And now that we can rejoice in the return to our favourite bar and restaurant, Aperol will be ramping up the support with the Aperol Spritz @ 6pm for our on-premise customers.
This is just the beginning of the Spritz @ 6pm campaign, so look out for further activity to support our retail customers throughout the year.
WIN A LIMITED EDITION APEROL SPRITZ PACK
Retailers can encourage consumers to share an image of friends enjoying a Aperol Spritz @ 6pm using #Spritzat6 and tag @aperolspritzau for the opportunity to win a Limited Edition Aperol Spritz pack delivered to your door.
T&Cs – aperolspritz.com.au/events/share-a-spritz-6pm