4 minute read
What’s Happening?
WHAT’S
HAPPENING?
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ATLAS BAR NOW OPEN
The highly anticipated ATLAS bar in Parkview Square has opened, showcasing an impressive luxurious bar offering bespoke Art Deco inspired cocktails. The bar is helmed by Roman Foltan along with Maitre D Carla Davina Soares who both worked at London’s Artesian at The Langham, winner of World’s Best Bar four consecutive times. The bar houses its ATLAS Gin Collection, with one of the world’s most diverse compilation of the spirit, displayed in a ceiling high tower as the venues centerpiece.
600 North Bridge Rd, Parkview Square, Singapore
CHECK OUT CRACKERJACK
The team behind 28 HongKong Street and Proof & Co has opened Crackerjack an all-day drinking and dining venue on Singapore’s Tanjong Pagar Road. Offering a relaxed and approachable vibe and serving up tea, coffee, cocktails, and feel-good food, Crackerjack aims to be your “Third Place” – a home and hangout spot away from the home and office, a place to relax, whether it’s morning, noon or night.
Proof & Co Chairman, Spencer Forhart said, “Globally we are seeing F&B leadership coming as much from guests as from industry professionals. In the past, even great restaurants may not have treated coffee seriously and great cocktail bars may have seen food as an afterthought. Today’s patrons are sophisticated consumers of food and beverage. They are engaged in modern media in all its forms, they are educated and travel, and they expect excellence in everything they consume. It’s no longer sufficient for a venue to be great at only part of its menu. To compete, venues need to be great at everything they offer. We have built Crackerjack as an answer to this calling, and our chefs, bartenders, and baristas are expected to deliver excellence collaboratively.”
The venue features large communal tables, art by Mojoko, fun items like shuffleboard and hip music along with free wifi and charging stations, complemented by ample natural light, making it a welcoming place. “We want this to be your Third Place, a home-away-from-home and an office-away-fromwork for friends and neighbours”, says Forhart.
For more, head to crackerjack.sg
CAMPARI KILLER IN RED
Campari Red Diaries represents a multilayered campaign that brings to life the powerful ethos that “every cocktail tells a story” and showcases the influences that inspire bartenders and their craft. Killer in Red – the key piece of this project, is a short film written and directed by the Italian internationally crowned award winner, Paolo Sorrentino, and stars one of Hollywood’s finest, Clive Owen.
Killer in Red is set in a high-end bar, which sees Owen move from ordinary man to take on the guise of Floyd, a notorious bartender back in the 1980s. Owen’s character portrays the story behind the Killer in Red cocktail, as the film moves between two time periods, showing the high-energy of the time, using a cast of more than 170 and original period costumes. As the story unfolds, the film introduces French/Swiss actress, Caroline Tillette as the “Lady in Red”.
Killer in Red ignited the Campari Red Diaries campaign, a journey bringing to life the artistry of bartenders. In addition, 12 cocktail stories have been created by some of the leading bartenders from around the world, with each capturing the personality of the bartender and brought to life by young and emerging Italian director Ivan Olita.
Now available at www.campari.com
NEW MONIN SYRUPS
MONIN have added two new products to the range: Le Fruit de MONIN Pineapple and Le Fruit de MONIN Cherry. Le Fruit de MONIN Pineapple is sweet and tangy with a hint of acidity and perfectly captures this fruits tender flesh. The Le Fruit de MONIN Cherry brings you the just-picked flavour of ripe, succulent summer cherries. With its abundance of taste and colour, it is the perfect addition in any fruit forward cocktail. Both Le Fruit de MONIN Pineapple and Cherry are available in 1L PET bottles.
www.monin.com
RESTAURANTS, PUBS AND BARS ASIA TRADE SHOW COMING IN JULY
International food and drink event specialist, Fresh Montgomery and sister company Montgomery Asia are launching a new hospitality event, Restaurant, Pub & Bar Asia (RPB Asia), set to take place on July 18-20 at the Suntec Singapore Convention and Exhibition Centre. Restaurants, Pubs and Bars Asia will host tasting theatres, a start-up zone and skills workshops for the visitor experience. With four of the top ten bars across Asia located in Singapore, the region is fast becoming known as a place for excellence, design and creativity. Christopher McCuin, Montgomery’s Group Business Development Director said, “In recent years the ontrade sector has enjoyed significant growth throughout the region, with Singapore in particular catching the eye when it comes to fine dining experiences and award-winning bars”. RPB Asia will run in conjunction alongside Montgomery Asia’s Specialty and Fine Food Asia event, which showcases the best in premium and artisan fine food products to the trade. This gives those attending the option to explore both trade shows concurrently. McCuin also said, “The time is right to bring the entire trade community together for an event where owners, managers, sommeliers, baristas, mixologists, chefs, and their staff can explore the very best that a dedicated live event can offer”.
Check out www.rpb-asia.com for more info.