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Prowine Asia Wine and Spirits Trade Show
PROWINE ASIA 2017
WORLD’S NO. 1 WINES AND SPIRITS TRADE SHOW COMES TO HONG KONG
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HONG KONG – PREMIER WINE HUB OF ASIA
ProWine is the number one wine and spirits trade fair and largest industry meeting place in the world, and continues to engage and connect a global network of trade professionals. ProWine Asia, the newest addition to the ProWein World Platform, is set to take place in Hong Kong on May 8–11 2017.
ProWein Düsseldorf’s size and industry reach has it ranked as the most important trade show in the world of wines and spirits. The ProWein platform now encompasses the flourishing markets of the Asia-Pacific through a family of wine and spirits trade shows across Shanghai, Singapore and Hong Kong.
The international wine industry has shown profound excitement as Hong Kong becomes the newest addition to ProWein’s global family - excitement builds as exhibitors and buyers from various continents hear the news of ProWein World’s pronouncement to incorporate Hong Kong in 2017. HKSAR’s infrastructure, location and free-trading benefits provide a tremendous opportunity for business expansion in Southeast Asia, sparking anticipation among ProWein network’s producers and suppliers who quickly confirm participation, duly keen to partake in the region’s most exciting wines and spirits trade event.
A GLIMPSE OF PROWEIN WORLD
ProWein World’s expansion has sparked considerable interest from exhibitors and suppliers searching for new opportunities throughout Asia’s fast-growing markets. ProWein World has effectively abetted exhibitors to enter the fast-evolving wine and spirits marketplace of Mainland China through ProWine China, the annual trade-show taking place at SNIEC in Shanghai. Just as the markets of the surrounding regions continue to develop at break-neck speeds across the Asia-Pacific, the addition of ProWine Asia was a natural and welcoming addition to the list of high quality and
professional trade shows in the industry.
ProWine Asia’s enablement of trade development in the APAC region does so by spanning the affluent trading centre of Singapore and Hong Kong in biennial fashion. Producers and suppliers from around the world come with sourcing and business-growth mindsets, as well as China and Southeast Asia in their crosshairs; the prospect of connecting with the booming markets of China and Southeast Asia is too great to overlook. ProWein World’s expansion evolved quickly into the ProWine Asia biennial trade-shows, which bridge Singapore and Hong Kong – two Southeast Asian economic powerhouses that represent the most open and exuberant trading hubs in Asia for the past 50 years across a multitude of industries.
As the pace of buying power, wine knowledge and appetite for wines and spirits consumption increases throughout the Asia-Pacific, the thriving countries and regions quickly become golden eggs of industry development, climbing quickly to top-priority for producers and suppliers from all corners of the world. Producers and suppliers from the major wine regions of France, Italy, Spain, Germany, Portugal, Austria, Greece, Australia, Chile and Canada quickly confirmed participation.
SOURCING FROM A WORLD OF WINES IN HONG KONG
Southeast Asia’s consumption power is coupled with a young generation of savvy wine connoisseurs, tremendously eager to learn, taste and experience the sophistication wrapped around the renewed culture. Trade visitors from China and other parts of Southeast Asia are eager to source from such an international selection of wines and spirits in the tax-free HKSAR, especially following the successful debut of ProWine Asia in Singapore last year.
Hong Kong is recognised as the premier gateway to a wealth of markets across the Asia-Pacific. News of ProWine Asia 2017 taking place in HKSAR sparked swift confirmation for participation by a world of wine and spirits producers eager to present their products and solutions to a diverse audience of importers and power buyers from Southern China, Macau, Taiwan, South Korea and Japan.
PROGRAMME PACKED WITH AN ALL-STAR CAST
ProWine Asia 2017 features an on-site programme filled with renowned opinion leaders, trade organisations and associations including Jancis Robinson’s seminars and hosted tastings, Asia Wine Industry summits by Debra Meiburg, trade forums and seminars by Hong Kong Wine Chamber of Commerce, CRU and Whisky Magazines, with other events and developments to come.
The event schedule is an amalgamation of forums, masterclasses and tastings, which are designed to benefit both new and experienced trade professionals. These onsite events focus on a range of topics including under-appreciated wine varieties and regions, ways in which we can judge certain wines and spirits and retail trends and e-commerce solutions which look forward to the future of an evolving industry.
ProWine Asia 2017’s collocation with HOFEX, as the dedicated wine and spirits sector and region’s leading food and hospitality exhibition, promises enormous opportunities for business connections between the wines, food and hospitality industries. The exciting collaboration is set to generate business synergies between suppliers and importers, while bringing highquality, professional buyers to ProWine Asia.
ProWine Asia 2017 Online Visitor Registration is now officially open and can be accessed through the Visitor Services Section of the ProWine Asia website. Trade visitors are encouraged to preregister for the show to streamline their trade show experience and avoid waiting to access the exhibition.
Visitors who register online will receive a complimentary four-day show admission pass to ProWine Asia as well as HOFEX 2017 with one entry badge. A complimentary Buyers’ Guide will also be provided to pre-registered visitors, which contains a full preview of the exhibition and programme highlights. Complimentary Business Matching Services will also be provided.
Save time and maximise your trade show experience: pre-register online before visiting ProWine Asia 2017.
Further Information:
www.facebook.com/prowineasiahk www.prowineasia.com/hk
