Formula 1

THE QUINTESSENTIAL IMAGE OF CELEBRATION: A FORMULA 1 DRIVER, IN HIS RACE SUIT, CROWDS CHEERING HIS WIN, SPRAYING CHAMPAGNE IN CELEBRATION, A LOOK OF VICTORY UPON HIS FACE.

WORDS RACHEL STEVENSON

FORMULA 1 (THE ‘FORMULA’ IN THE name refers to a set of rules which all cars and racers must observe and was originally known as Formula A), can be traced back to the 1920s and 1930s and the European Grand Prix championships.

The foundation of Formula 1 began in 1946 with the Fédération Internationale de l’Automobile’s (FIA’s) standardisation of rules. A World Drivers’ Championship followed in 1950 and in the same year the first world championship race was held at Silverstone.

Over the years, the sport has gained in popularity and in the 1970s Bernie Ecclestone took over the management of Formula 1, turning the sport into one that is now watched and celebrated worldwide. Attracting celebrities, drivers and visitors from across the globe, the only way to celebrate a race is with Champagne.

Mumm has been official sponsors of Formula 1 since 2000 and the French bubbly has become synonymous with Formula One podium moments. Mumm’s Cordon Rouge – a mark of victory and celebration with its iconic red sash that reflects the Legion d’Honneur.

Celebrate the Formula 1 this year with an icon of victory, Mumm Champagne. Toast to the wins with a glass of Champagne trackside for an exhilarating experience with the cars racing by and the adrenaline pumping high. The way Champagne was meant to be enjoyed. ❧