Brand and Identity Guidelines Issued by: RANORO, Version 01
RANORO, Brand Identity Guidelines, Version 01
0.00 INDEX
1.01
LOGOTYPE OVERVIEW
1.02
LOGOTYPE VARIATIONS
1.03
EXCLUSION ZONE
1.04
LOGOTYPE SIZE RANGE
1.05
DO NOT EXAMPLES
2.01
CORPORATE COLOURS
3.01
CORPORATE TYPEFACE
RANORO, Brand Identity Guidelines, Version 01
1.01 LOGOTYPE OVERVIEW The word ‘RANORO’ is presented in a clean, modern style, one that reflex bold, dynamic and memorable feel of the brand. The logotype suggests simplicity and directness.
RANORO, Brand Identity Guidelines, Version 01
1.02 LOGOTYPE VARIATIONS Logotype The word ‘RANORO’ is presented in a clean, modern style, one that reflex bold, dynamic and memorable feel of the brand. The logotype suggests simplicity and directness.
logotype
RANORO, Brand Identity Guidelines, Version 01
Carrier Black, red or gray carrier shape draws attention to the Ranoro logotype. It provides a clean backdrop for logotype, ensuring maximum visability when applied to various materials and against surounding visual and verbal elements.
carrier
1.03 EXCLUSION ZONE A minimum amount of clear space which should always surrounded logotyp with the exception of TAG LINE and website URL. This space is equal to hight of cap letter “N” in RANORO. In general, a larger amount of visually uninterrupted space should be kept clear for optimal visibility.
RANORO, Brand Identity Guidelines, Version 01
1.04 LOGOTYPE SIZE RANGE Size range are logotype sizes which are preferentially recommended to use. This size range should be considered especially in printed materials and help to achieve consistent visual style. Minimal size is recommended logotype size for incorrupted print reproduction. Use of smaller logotype sizes may affect readability.
140% ( hight 9.0mm )
120% ( hight 7.5mm )
100% ( hight 6.2mm )
80% ( hight 5.2mm )
60% ( hight 4.3mm )
40% ( hight 3.6mm )
20% ( hight 3.0mm )
RANORO, Brand Identity Guidelines, Version 01
1.05 DO NOT EXAMPLES Shown here are just a few examples of what “not to do� with the RANORO logo. Always treat the logo with care and use only authorized electronic artwork available from RANORO. The following rules apply to all variants of the logo.
Do not apply stroke effects to the logo.
Do not apply effects like drop shadows and emboss to the logo.
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Do not apply gradient fill to the logo.
Do not rotate the logo.
Do not alter the proportions of the logo.
company.
Do not use the logo in conjunction with typography.
Do not place the logo on areas with insufficient contrast.
Do not modify the logo carrier shape or color.
RANORO, Brand Identity Guidelines, Version 01
2.01 CORPORATE COLOURS Corporate colours are together with logo and typeface a critical components of the RANORO visual identity system. The primary brand colour Red may be used as a large field of colour and to highlight copy. Aditional colours should be used sparingly so as not to diminish primary brand color.
PRIMARY COLOUR
ADDITIONAL COLOUR
ADDITIONAL COLOUR
C11, M100, Y100, K3 R209, G32, B39 #D12027
C66, M59, Y69, K60 R53, G53, B45 #35352D
C0, M0, Y0, K100 R0, G0, B0 #000000
RANORO, Brand Identity Guidelines, Version 01
3.01 CORPORATE TYPEFACE The primary RANORO typeface is Mic 32. This is modern sans-sherif, which compliments modern, dynamic feel of the RANORO logotype. For desktop applications, such Microsoft Word and Power Point, and in web applications, Arial may be used in place of Mic 32.
Mic 32 Light ABCDEFGHIJKLMMNOPPQRSTUVWXYZ abcdefghijklmnopqrstuvwxz1234567890 $?®@&(),.!?”„“*‘
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum.
Mic 32 Regular ABCDEFGHIJKLMMNOPPQRSTUVWXYZ abcdefghijklmnopqrstuvwxz1234567890 $?®@&(),.!?”„“*‘
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum.
Mic 32 Bold ABCDEFGHIJKLMMNOPPQRSTUVWXYZ abcdefghijklmnopqrstuvwxz1234567890 $?®@&(),.!?”„“*‘
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum.
RANORO, Brand Identity Guidelines, Version 01
4.01 VISUAL STYLE RANORO visual style is based on simple, clean, design based on corporate Red colour.
RANORO, Brand Identity Guidelines, Version 01