Radhika Biyani
BBA Strategic Design & Management
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I have been born and brought up in India, home to the most vibrant and diverse cultures of the world. I am very ambitious and I enjoy new experiences and welcome whatever comes my way. I like to be different and not be part of the crowd. I had earlier spent my freshmen year at SP Jain Center of Management in Singapore studying the pure BBA curriculum and unfortunately did not find it challenging enough. As a result I transferred to Parsons. I enjoy creativity and I am attracted to Business and I couldn’t have asked for a more beautiful blend of both than the Strategic Design and Management program here at Parsons.
biyani.radhika@gmail.com
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CONTENTS
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Radhika Biyani
Ⅰ. Data Visualization ∙ Research and Development: Spending Habits ∙ The iPod ∙ Big Data and Higher Education ∙ Life Mapping ∙ Legacy Map - Keep Calm and Carry On Ⅱ. Problem Solving ∙ MPD ∙ Parsons Decoded Ⅲ. Business & Management ∙ Business Strategy Game ∙ Marketing Analysis - Drybar
biyani.radhika@gmail.com
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Data Visualization
Research and Development: Spending Habits
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Radhika Biyani
As a part of the Advanced Research and Development methods class, I worked on a semester long project that required extensive research during the initial phase. The project at that point was centered around the main idea of retirement. To display the secondary research, I chose to create information graphics out of it. It was important to identify retirement trends and how much people in the U.S.A. currently save for it.
biyani.radhika@gmail.com
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How The Poor, Middle Class and the Rich Spend their Money in the U.S.A
39.9%
37.8
26.7%
Household Income
15,000$ - 19,999$
2.5%
How Immingrants Spend their Money in the U.S.A.
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Radhika Biyani
Househo
50,000$
Immigrants se 120 Billion to their families home last yea (2012)
Housing Utilities Food Education Healthcare Saving for Retirement
8%
27.5%
old Income
9.6%
15.9%
150,000$ +
- 69,999$
ent n$ back ar
Household Income
12% of Guatemala始s GDP was accounted for by Remmittances sent by Guatemalan Expatriates
Remmittances remain a Key source of hard currency for developing countries, often Outstripping Foreign Direct Investment and Foreign Aid
biyani.radhika@gmail.com
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Data Visualization The iPod
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Radhika Biyani
We are a consumer driven culture, much of our daily lives are fueled by the continous use of objects that help us navigate through our environments. For this project, I had to use such a selected object and uncover the history and story that places it within the social, political and cultural spheres where users interact with this object. My chosen object: The Classic Apple iPod
biyani.radhika@gmail.com
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USER
Music On-The-Go Listeners Runners/Gym Users
SETTINGS
Travellers Musicians/Artists Internet Users Wealthy Young Users of Complementary Gadgets (Eg: Macbooks)
SOCIAL EFFECTS Diminishing Social Engagement Extinction of CD’s andCasettes Ear Problems/Infections Increase in Illegal Music Downloads
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Radhika Biyani
Gyms Public Commutes Flights/Trains/Buses Any Setting That Has a Wait Time
1954
1978
The Perfect Mobile Acoustic Environment
1984
1999
2001 biyani.radhika@gmail.com
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Data Visualization Big Data and Higher Education
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Radhika Biyani
The availability of Data in our present world has multiplied several folds and continues to expand every moment. With rapid advancement in technology, the field of Big Data has proven to have game changing potential. However, our education systems have been unfortunately slow to catch up. For a Big Data class project, I supplemented a research essay on current availability of higher education in the U.S.A with an infograph.
biyani.radhika@gmail.com
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Masters
MS PhD MBA
Analytics 58%
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Radhika Biyani
Data Mining / Science 18%
Bi inform 11
iomatics 1%
CSE 9%
Applied Statistics 4%
biyani.radhika@gmail.com
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Data Visualization Life Mapping
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Radhika Biyani
For the same Advanced Research and Development methods class, I moved onto setting the project goal at creating a life planner tool that enables people to plan all aspects of their lives and not forget to save for the future. As primary research, I had been interviewing a variety of people and finding ways to display their lives using five broad categories: Job, Life, Family, Health and Money, graphically. This infographic was one of them keeping the identity of the interviewee anonymous.
biyani.radhika@gmail.com
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2003
Job
Life
Family
Health
Money
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Radhika Biyani
2004
2005
2008
2010
2012
biyani.radhika@gmail.com
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Data Visualization Legacy Map - Keep Calm and Carry On
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Radhika Biyani
For the same Advanced Research and Development methods class, I moved onto setting the project goal at creating a life planner tool that enables people to plan all aspects of their lives and not forget to save for the future. As primary research, I had been interviewing a variety of people and finding ways to display their lives using five broad categories: Job, Life, Family, Health and Money, graphically. This infographic was one of them keeping the identity of the interviewee anonymous.
biyani.radhika@gmail.com
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Along with being classified as propoganda, the Keep Calm and Carry On campaign also employed Poster Art. Poster Art as an innovation. Poster Art in itself has been around for over 200 years, however ‘modern’ posters date back to 1870
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Radhika Biyani
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Consumerism flourished during the interwar and post war periods. It initially diffused amongst shoppers who had liked awhat they saw hung up on the wall of the Barter Book Store, thereby encouraging its owners to make it commercial good.
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The war sparked the need of wartime efforts and this inspired several new innovaitions. These innovaitons varied in context..
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From funky dorm room posters, large wall frescos and a beach chair, to a welcome-home rug; Keep Calm has diffused like wildfire. Adopters have not just addopted it, but innovatively incorporated them into various settings.
With new technological innovaitons came the printing press- an innovation that helped manufacture “Keep Calm” at a high volume.
King George’s a “Royal Seal of Applaced on the top. is iconic a n d torical sym- bol. It repl aced by other its purpose and rea consistent
One of the most important and enchanting innovations of “Keep Calm” was the words that appeared on the poster. They were like avoice out of history, offering people a simple warm-hearted message and inspiring confidence in others during difficult times; something that should never fade from fashion.
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For the Keep Calm and Carry On propaganda a completely new ‘special and handsome typeface’ had been created. This type was meant to look bold and stand out.
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Non-Adopters of Keep Calm And Carry On mostly comprise of those who do not have access to cosmopolite channels of communication as well as older audiences who do not relate to Pop Culture as much.
“Keep Calm” was created in WWII Britain, and was funded by the UK Government. It was to be used as a a method of reassurance for the British people that things would be ok despite the dark days they were facing. There were intially 2.5 million copies of “Keep Calm” printed, that disappeared until 2000 when a bookstore owner found it again.
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Mass production - a feature of the industrial revolution - is an innovation in itself but it also is a feauture that allowed “Keep Calm” to exist in the way it did, and eventually become the widespread phenomena that it is today.
Concept
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It was part of a 3 series poster, however unlike “Keep Calm” the other 2 designs were distributed up and down the country in 1939 itself.
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C u l t u r e
biyani.radhika@gmail.com
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Radhika Biyani
biyani.radhika@gmail.com
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Radhika Biyani
biyani.radhika@gmail.com
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Radhika Biyani