Welcome package
BrandRep
Welcome to BrandRep And thank you for choosing us to be your online local marketing partner encompassing services such as: Search Engine Optimization (SEO), Local Directory Submissions, Review Monitoring and Search Engine Marketing (SEM) partner.
AsAs you you may may already already know, know, thethe Internet Internet hashas become become anan incredible incredible resource resource forfor those those who who know know how how to to take take advantage advantage of of it. It it.can It can bebe a powerful a powerful tool tool that that helps helps you you to to connect connect with with customers, customers, generate generate new new business business leads leads and and brand brand your your products products and and services. services.
Having Having expanded expanded from from its humble its humble origins origins intointo a powerful a powerful marketing marketing tool, tool, thethe Internet Internet is now is now thethe world’s world’s largest largest marketplace. marketplace. ThisThis means means thatthat today’s today’s toptop search search engine engine results results cancan easily easily become become buried buried in tomorrow’s in tomorrow’s footnotes footnotes as as businesses businesses all compete all compete for for firstfirst page page positions. positions. While While thisthis cancan be be a challenge, a challenge, it also it also allows allows for for a great a great dealdeal of of opportunity. opportunity.
85% 85%
ofof consumers consumers search search online online forfor the the same same products products and and services services that that your your business business provides provides
DidDid youyou know know that that 85% 85% of consumers of consumers search search online online forfor thethe same same products products andand services services that that your your business business provides? provides? That’s That’s whywhy it’s it’s important important for for your your company company to be to be visible visible when when they they decide decide what what to buy. to buy. OurOur goalgoal at at BrandRep BrandRep is toishelp to help youyou reach reach thatthat point, point, to help to help youyou to be to seen be seen at the at the right right time time andand at the at the right right place place to maximize to maximize your your online online presence presence andand potential. potential.
It’s It’s no no longer longer enough enough to simply to simply build build a website a website for for your your business business andand hope hope thatthat new new customers customers willwill come come to visit. to visit. You’ll You’ll need need a website a website specifically specifically designed designed to maximize to maximize your your visibility. visibility. With With thatthat in mind, in mind, Internet Internet marketing marketing isn’tisn’t something something youyou justjust do do once once andand then then tosstoss aside. aside. A successful A successful online online campaign campaign is an is an ongoing ongoing process, process, more more of aof a journey journey than than a destination. a destination.
At BrandRep, At BrandRep, wewe understand understand thatthat as aasbusiness a business owner owner youyou maymay notnot have have thethe time time to wage to wage such such a labor-intensive a labor-intensive marketing marketing campaign. campaign. After After all, all, you’ve you’ve gotgot a business a business to run. to run. That’s That’s whywhy we’ve we’ve designed designed several several products products thatthat cancan encompass encompass anyany level level of marketing of marketing youyou desire, desire, as well as well as aasteam a team of experts of experts in place in place to do to it dofor it for you.you. WeWe willwill work work with with youyou every every step step along along thethe wayway to give to give youyou an unbeatable an unbeatable presence presence on Google, on Google, Yahoo! Yahoo! & Bing. & Bing.
www.brandrep.com www.brandrep.com
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Your Local
Marketing Experts BrandRep
Our Company Located in Irvine, California, BrandRep opened its doors in 2009. We are an authorized and certified Google partner with over a decade of combined search engine optimization and search engine marketing experience. Our industry experts are devoted to making sure that your business has the online presence it needs in order to grow and thrive.
Our Purpose When you sign up with BrandRep, you’re not just a client, you’re our partner. We work closely with you to develop strategies that can transform your business by increasing your online visibility, website traffic, pay-per-click conversions and sales.
Our Commitment BrandRep uses ethical and innovative SEO techniques that produce sustainable, long-term results for your business. We begin our service the moment you sign up with us to create, optimize and distribute your SEO site and profile across the Internet. Although these practices take time to build momentum, we are confident that your business will be on the front page of Google search results within ninety (90) days for two (2) of your chosen BrandRep keywords.
Our Technology Our state-of-the-art proprietary software is specifically designed to quickly optimize, distribute and track your business profile across the Internet. This processes increase your online visibility and ranking for local search results. Our software tracks nearly two dozen metrics for each of your keywords, as well as optimized pages associated with your "natural" or "organic" (unpaid) site. These results are regularly updated and accessible through our Client Dashboard Interface.
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The Client Dashboard Interface is Your Key to Success! We understand that communication is central to any business endeavor and that is why we’ve created an easy-to-use Client Dashboard Interface (CDI) in which all of your business marketing results are centrally located. From here, you can confirm your business profile, collaborate with our website designers and content team, as well as check on your online progress and stats. You’ll have accesst to the same information as us, empowering you with full knowledge about the work we’ve accomplished to date and how your business is growing.
BrandRep
How to Access Your Client Dashboard Interface 1
To access your CDI, please visit us on the web at: www.brandrep.com.
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Once there, you will see the “Login” area located on the navigation bar. •
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Click on Login.
Next, enter your email address, followed by your password. •
User Name: “Your email address”
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Password: “Provided by BrandRep”
Once you are logged in to our secured client area you will see the following: •
Company Profile
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SEO Site
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Keyword Ranking
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Local Directory Listings
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Brand Alerts
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Lead Generation
Please proceed to your company profile to confirm your enrollment information. This information will be used to build your business’s Internet presence.
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Seo Website
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The architecture of your new organic site is designed with the latest search engine optimization strategies and functionality. It allows a potential new customer to navigate directly to your site when looking for information about products or services just like yours.
You can: •
Upload pictures for display on your new photo gallery.
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Expand on the details of products and services .
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Add special promotional offers and coupons.
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Add positive customer reviews.
Keyword Rankings Keywords are the search terms that people use to find your business. As your page rankings advance, we gather and display the results on your CDI. When one of your keywords reaches the first page on Google, Yahoo! or Bing, an email is sent to alert you of the great news.
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Local Directory Listings Local directories help point potential new customers to your site. BrandRep will inform you of the local directories in which your site is placed, and will allow you to review the listing as the links go live. You’ll also receive regular progress updates via email.
Brand Alerts We have tools that will comb through the vastness of the Internet to ďŹ nd your business mentions in even the most obscure places. Once located, we will update you via email, as well as compile your mentions into a convenient and continually updated central location on your CDI.
Lead Generation If you have signed up for our Lead Generation plan, you will be given an optimized SEO site with a trackable number that allows you to measure the success of your targeted paid ad campaigns. Phone and email leads are instantly connected to your business and recorded so that you can contact, review and rate them at any time through your CDI.
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Local SEO What is Local SEO? Local SEO is the process of increasing your site’s visibility in a search engine's organic results above your competitors. This process is specifically targeted towards local consumers looking for your products and services.
Why It’s Important: Your current customers are likely searching for your business by name; therefore, your business listing shows up in their search results. However, prospective new customers tend to search by topic and city. An example of this might be: “florist in Miami.” Your new SEO site is specifically designed to target potential new customers who search for products and services by using general search terms (keywords and key-phrases) along with the desired location and not necessarily by your business name.
How it works: A big part of Local SEO involves the creation of a new SEO site. If you currently have a business website, this will be a supplement to your existing site, not a replacement for it. The SEO site will include optimized content and keyword relevancy for each of your products and services, as well as the latest proprietary SEO architecture techniques. As search engine “Bots” or “Spiders” crawl the web, your site is index. The more information they find about your business, the more popular or relevant your site becomes, and the higher it will rank.
What to Expect: You can expect to see results in only a few short months after enrollment.
Benefits of Local SEO:
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85% of consumers search for local businesses online
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Improves your rankings on Google, Yahoo! & Bing
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Improves your local brand name recognition
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Clients will find your site while looking for relevant products and services.
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Gives you a larger Internet presence.
Local Directories What are Local Directories? A local directory is like a phonebook in that it categorizes local businesses by the products and services they offer. These listings create relevant links to your business and help drive potential new customers your way.
Why It’s Important: Major search engines, such as Google, Yahoo! and Bing consider these core directory citations as quality inbound links and use them in local search results. These links help to enhance your site’s visibility and ranking. In recent years, local directories have become a popular place where your customers can rate your products and services, and where potential new customers can come to review them.
What to Expect: Our local directory service strategically adds your business profile to thirty (30) core local directories such as: Google+ Local, Merchant Circle, Manta and Yelp! We will create or confirm your business listing to ensure all information posted online is accurate. For Google+ Local, you will receive a call from Google with a confirmation PIN number to confirm your listing, or get a postcard mailed directly to your business. For Bing, you will receive an email with your confirmation Bing Code. Please contact us immediately upon receiving your confirmation call, email or postcard. This enables us to use the PIN code to activate your listing. We’ll continue to add your business profile to additional local online directories over time. As your business profile becomes established, secondary directories will start adding your business to their listings, encouraging and expanding your business’s visibility and growth.
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Lead Generation What is Lead Generation? If you want to be seen immediately on the first page search results, our Lead Gen plan offers Pay-Per-Click (PPC) advertisements that will supplement your organic SEO marketing. These paid ads run above, alongside or below relevant organic search results.
Why It’s Important: Targeted traffic is attracted to your ad based on the keywords and key phrases selected for your paid marketing campaigns. As such, we know that consumers clicking through to your CallSite (a SEO site with a trackable number) are looking for the type of products and services your business offers.
What to Expect: Lead Gen advertising campaigns can be launched within 3 to 5 days after your rescission period ends. We begin by working with you to choose your campaign keywords and key phrases. Next we define and set your daily, weekly or monthly budget. Once your budget is set, we build compelling, targeted, call-to-action PPC ad campaigns that connect to your CallSite. As these qualified leads call (or email) you, they are immediately forwarded to your business to convert into new customers. All calls and emails are recorded and available on your CDI for you to review, rate and re-contact at any time. A Lead Gen specialist will continually monitor, track and review the traffic generated to your CallSite to ensure that you get the most out of your advertising dollars.
Benefits of Lead Generation:
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Live within 3 to 5 days after rescission period has ended
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Immediately reach targeted consumers
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We can adjust the daily budget at any time
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Review, rate and re-contact all calls and emails from your CDI
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Creates a measurable ROI (Return on Investment)
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Advertise special offers (New Year’s Day, President’s Day, 4th of July, Free Consultation, etc...)
Review Generation What is Review Generation? Nothing beats good word of mouth when it comes to improving your business’s online reputation. Review Generation is the process of gathering positive customer reviews about your business and posting them to your SEO site and local core directories.
Why It’s Important: Did you know that 7 out of 10 consumers say that they trust online reviews as much as personal recommendations? In addition, 5 out of 10 consumers say that they are more likely to buy from a local business that has a positive reputation! Review Generation is a tactic that lets you reduce the harm caused by negative reviews, while maximizing the benefits associated with positive ones.
What to Expect: We begin by giving a special toll-free number to your current customers. By calling this number, they can leave their feedback on your products and services. When they call and tell us exactly how they were helped by your business, we’ll put the positive reviews online for everyone to see!
Benefits of Lead Generation: •
70% of consumers trust personal reviews as much as professional reviews
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Your business’s reputation will improve
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The reviews will attract more potential new customers
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Positive reviews can counteract negative reviews left by unsatisfied customers.
Brand Alerts What are Brand Alerts? Brand Alerts are notifications sent to you via email to advise you anytime someone mentions your brand online. We will search the Internet in real time and tell you when information about your brand is found on forum postings, videos, blogs, groups and online newspaper articles.
Why It’s Important: You can use Brand Alerts to monitor anything said about your brand and take appropriate actions as needed.
What to Expect: Notifications are sent in real time as soon as service begins.
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Customers are looking for local businesses,
and.. . They Find You!
BrandRep Phone: (800) 405-7119 Support: cs@brandrep.com www.brandrep.com
16812 Armstrong Avenue Suite 200 Irvine, CA 92606
Š 2012 BrandRep, LLC. All rights reserved.