REACHING THE SOCIAL CONSUMER
THROUGH FACEBOOK IT IS THE PERFECT MARKETING TOOL…
FACEBOOK? A SOCIAL MEDIA SITE THAT ALLOWS PEOPLE, BUSINESSES, AND ORGANIZATIONS TO STAY CONNECTED WITH OTHERS.
• EASE OF USE • BUILD CUSTOMER RELATIONSHIPS • INFLUENCE DECISION MAKERS • BOOST SALES THROUGH ADS • MOBILE OUTREACH • MAKES YOUR BUSINESS MORE COMPETITIVE
1.28 million ACTIVE USERS 53% FEMALE USERS, 47% MALE USERS
42% OF MARKETERS REPORT THAT FACEBOOK IS CRITICAL OR IMPORTANT TO THEIR BUSINESS.”
18% HIGHER ENGAGAMENT ON THURSDAY AND FRIDAY
HIGH TRAFFIC BETWEEN 1PM-3PM
NEGATIVE EFFECTS UNPREDICTABLE SCHEDULING BAD PUBLICITY REDUCED CONTROL OVER CONTENT
THE GOAL INCREASE IN-STORE & ONLINE STORE SALES LAUNCH NEW PRODUCTS BUILD CONSUMER AWARENESS
6 STEPS TO ENHANCE YOUR BUSINESS W/ FACEBOOK
#1 SET UP YOUR PROFILE
#1 SET UP YOUR PROFILE YOUR NEW FACEBOOK PAGE MAKES YOUR BUSINESS: • DISCOVERABLE • CONNECTED • TIMELY • INSIGHTFUL
#1 SET UP YOUR PROFILE
#1 SET UP YOUR PROFILE
#2 REACH YOUR AUDIENCE INVITE YOURS FRIENDS SHARE YOUR PAGE INVITE BUSINESS CONTACTS OPT FOR PROMOTED POSTS
#2 REACH YOUR AUDIENCE • Promoted posts
#2 REACH YOUR AUDIENCE • Promote your social media links via email
#2 REACH YOUR AUDIENCE • Show them prominently on your website
#3 GENERATE COMPELLING CONTENT
CREATE POSTS & ADS THAT ARE INTERESTING AND VALUABLE TO YOUR CONSUMERS AUTHENTICITY, CONSISTENCY, AND RESPONSIVENESS
#3 GENERATE COMPELLING CONTENT Content Calendar
Content is planned for entire month
#3 GENERATE COMPELLING CONTENT
Messages that strike a cord with your audience or the public in general How-ever proceed with caution – as sensitive topics can back-fire
#3 GENERATE COMPELLING CONTENT Content that connects with your audience
#3 GENERATE COMPELLING CONTENT
#3 GENERATE COMPELLING CONTENT
#3 GENERATE COMPELLING CONTENT
#4 ENGAGE & COMMUNICATE
Getting more engagement on Facebook
#5 RESPONSE & REPLY!
Customer Honest Feedback
#6 FEEDBACK – POSITIVE & NEGATIVE
Customer Testimonial Measures the Traffic Generation & Conversion from Facebook activity
#6 FEEDBACK – POSITIVE & NEGATIVE Our Response
#7 CREATE, CREATE, CREATE – DON’T STOP
#8 MEASURE & ADJUST
“PAGE INSIGHTS” ALLOWS YOU TO SEE WHAT’S WORKING AND WHAT’S NOT CHECK OUT THE AGE, GENDER, AND LOCATION OF PEOPLE ENGAGED W/ YOUR BUSINESS.
#8 MEASURE & ADJUST
#8 MEASURE & ADJUST
TAKEAWAYS KEEPS YOU CONNECTED WITH YOUR CONSUMERS ALLOWS FOR SPECIFIC TARGETING OF CONSUMERS KEEPS YOUR BUSINESS RELEVANT
FOOD FOR THOUGHT •
Quality over quantity. Don’t spread yourself too thin.
•
Revisit your plan and your goals, your budget and your time constraints.
•
Observe the etiquette of the sites you participate on.
•
Be creative in your content.
•
Be a valuable resource in your niche market.
•
Build rapport – it’s not a megaphone!
•
Congratulate others, share other’s stuff, thank, acknowledge