The Truth About the Potential of Pinterest

Pinterest can easily become a substantial contributor to your website traffic. In fact, for a long time, Pinterest has been the #2 driver of social referral traffic, right after Facebook. But, notice this trend chart from Shareholic.

Even before the announcement that Business Page reach would further decline, there was a steep drop off of social referral traffic from Facebook - while the percentage of referral traffic from Pinterest rose.

Now that we are post “Facebook Apocalypse,” has Pinterest traffic overtaken Facebook? It has for Tailwind’s own accounts, and it has for many of our members too.

Websites See Decline in Facebook Traffic as Pinterest Traffic Increases