Rae Chen Selected Works Portfolio 2013

Page 1

CHEN, RUI-PING

2009-2013

Selected

Wo r k

Portfolio



CHEN, RUI-PING

2009 2013

Selected Works Portfolio



CONTENTS

Space Design Project_ 8

18

INTERO

G L A S S B OX

YOUR

IVAN

CHANCE

LEATHERCRAFT

PHARMACY

RETAIL

DESIGN

STO R E D ESIGN

Product Design Project_ 28

36

PH H E AT E R

M I C R O F I R E WA R N I N G L A M P

BRAND

KITCHEN

EXTEND

LED

DESIGN

LIGHTING DESIGN

Book Design Project_

Resume_

44

48

I NFI NI T E B O OK

I M A G E , TA I C H U N G , I M A GE

CONCEPT

CONCEPT

BOOK

BOOK

DESIGN

DESIGN

54


Space Design Project_ 18 G L A S S B OX IVAN LEATHERCRAFT RETAIL STO R E D ESIGN


8 18 19 20 22 24

Project Introduction Design Concept Design Process Store Plan Physical Model

INTERO YOUR CHANCE PHARMACY DESIGN

8 10 12 14 17

Project Introduction Research & Analysis Design Concept Section View Scenario


Space Design Project_

INTERO YOUR CHANCE PHARMACY DESIGN

Project introduction_ This is a pharmacy design project cooperate with Your Chance Pharmacy, the design aim is to imagine the shopping areas of active cosmetics distribution scenarios, create an original concept and the total look of the future pharmacy, help retail pharmacist develop a forward-looking vision of their shops and take into consideration the development of new technologies. The core value of the design is to provide new retail experiences, and to start a new dialogue with consumers to gain their attention.

8


Date_FEB 2012 Co-designer_Wu Ruo-yi Modeling_Autodesk Alias Rendering_V-ray for 3DS Max

9


Research & Analysis_ In the Health Care System, the pharmacy plays an important role in protecting and maintaining the health of individuals, whether the pharmacy is in the hospital or in the community. It is worth mentioning that because the pharmacy in the community is impacted by modern industrial development massively, it is

a. Professionalize

c. Communitization

Prescription medications should be performed by authorized pharmacists in the pharmacy in order to guarantee safety and efficacy. Accordingly, the pharmacy can provide customers with convenient and professional health care.

The pharmacy not only attains experts but also is easy to access. It is claimed that interaction between the community and the pharmacy should increase.

indispensable to enhance skills of modern retail businesses besides basic medical related knowledge.

d. Evolutions of diseases b. Service competition Due to high similarities of products, the competition between pharmacies should focus substantially on services, especially personalize services. In other words, the from the price to the service.

Owing to the fact that modern society has alter the way of livings, diseases of civilization has influenced our lives significantly, such as mental issues, insomnia, and cardio-vascular diseases. It is also known that there are an increasing number of electromagnetic waves (radiation) in modern environment, which may affect ically.

SOCIAL

S

ECONOMIC

10

a. b. c. d. e.

g. Chain operation h. Less cyclical phenomenon f. The concept of preventive health care reduces the cost of the society.

Professionalize Service competition Communitization Evolutions of diseases Cross-border cooperation

PH A R M A C Y

T TECHNOLOGY

E

SET Factors

i. RFID j. Cloud computing k.Quantum weak magnetic resonance detection l. Multi-spectral


e. Cross-border cooperation

g. Chain operation

(referral system) By means of forming medical referral and tracing system, preventive medicine will be able to link with hospital medical care. With the support of appropriate medical referral and tracing system, not only delayed medical care is preventable, but also the connection between medicine providers and customers can be established.

Independent operators are still the majority in the pharmacy industry. Nonetheless, cross operations are able to provide advantages compared to independent operators including brand image, procurement, marketing, training and managing technology.

i. RFID

j. Cloud computing $ 1,200 $ 1,000

Lost Economic Output (Inderict) Treatment Expensditures (Direct)

$ 800 $ 600 $ 400 $ 200 $0 2003 2005 2007 2009 2011 2013 2015 2017 2019 2021 2023

Economic Cost Avoided (US$ Billions)

f. The concept of preventive health care reduces the cost of the society.

h. Less cyclical phenomenon Health of the public is always a major issue and is less influenced by economical cyclical phenomenon.

l. Multi-spectral

(see chart below)

$ 1,200 $ 1,000

k.Quantum weak magnetic resonance detection

Lost Economic Output (Inderict) Treatment Expensditures (Direct)

$ 800 $ 600 $ 400 $ 200 $0 2003 2005 2007 2009 2011 2013 2015 2017 2019 2021 2023

Economic Cost Avoided (US$ Billions)

The cost savings made by implementing preventive medication in the US from 2003 to 2023.

Since evolutions of diseases and changes in the health care system, the importance of community health has increased in the field of preventive health care in the 21st century. The concept of preventive health care was understood by wealthier individuals in the early ages. However, the significance of the concept has risen considerably, which therefore has enhanced the general public awareness nowadays. In the future, pharmacy plays a more important role in community health in order to prevent diseases in early stages. Hence, the potential of the pharmacy is promising.

11


Design Concept_ The pharmacy sets interaction devices to attract the customers and to shorten the distance between the pharmacy and people, as well as build the data tracing system to strengthen the connection and reliance of the customers and the pharmacy itself. The examination areas interact with shoppers by interesting games which ensures the shoppers against suspicions and uneasiness during the examinations. Consumers examined in a relaxing mood result in more accurate results so that they can receive more accurate, more constructive and more effective health advices.

12

Concept model

In “Your Chance Pharmacy”, giant curved walls divide interior spaces into several interactive examination areas by applied technologies including facial, body and child examination.

Concept model

The design provides a space with sense of flowing lines. In other words, consumers are able to move freely in the pharmacy, which bring about new shopping experiences. The space features streamlined curves gracefully that emphasizes visual movement and expansion. In addition to the flowing visions, the space is designed with “point to point” moving lines to reverse the linear traffic pattern, and therefore enables shoppers to choose products smoothly between the connected areas.


The interactive walls are movable so it is advantageous that they can also be located at outdoors holding campaigns in order to attract more attentions and social interactions.

As the marketing information increases in the environment nowadays, consumers may, firstly, tend to avoid exposure more. (Consumers may be willing to avoid reading product test reports or talking with salespeople intentionally). Secondly, consumers may not accidental expose to marketing information (Individuals may automatically discard junk mails without reading them.) Both behaviors result in selective exposure to it is more desirable to guide them receiving practical information linking to usable products and, which prevent buyers selecting exposures of medical information.

Attributes

Functional Consequences

Psychosocial Consequnces

Purposed shopping

Pharmacy

Just a shopper

Value

Reach the goal

A Means-End chain Model (Before)

Attributes

Self-service analyzing device

Functional Consequences

Recommand commedities based on results of analyzation

Psychosocial Consequnces

Recieve professional advices

Value

Future Goal

Acquire practical information and commedities

Build a bridge of communication with the pharmacist

A Means-End chain Model (After)

13


Section View_

14

Entrance Plaza

Interactive Zone

P


Play Ground

15

Consulting Area

Interactive Zone

Exit / Parking Area


16


Scenario_

17


Space Design Project_

GLASS BOX IVAN LEATHERCRAFT RETAIL STO R E DESIGN

Project introduction_ This is the retail store of Ivan -

18


Design Concept_ The design is based on the space that is narrow and high-ceilinged, total height in 538.5 cm, the footage of first floor area is 1620 square feet, mezzanine floor area is 558 square feet. The design combines the mezzanine floor and stairs with display fixtures, creates a sense of visual movement by the lines and surfaces in the space. Date_MAY 2013 Modeling_Autodesk Alias Rendering_Kershot

19


20

Design Process sketch_ The core concept of the design is to create a horizontal visual movement in the space, so the design of the stairs between first floor and mezzanine floor is important, the sketches start with the planning of the store map, then the possible form of the stairs.

The sketches above are the initial design process of the stairs, the stair combine with display fixtures to induce consumers to the mezzanine floor space.


3D Modeling Process_

21


Leather display area

Leather hardware display area Series leather product display area

Flexible display area

Leathercraft tool display area

22

Store Plan_ Leather display area Leather hardware display area Series leather product display area Flexible display area Leathercraft tool display area


Leathercraft tool display area

Leather display area

Series leather product display area Leather hardware display area

23

Flexible display area


24

Physical Model_


Over view of the store

View from out side the store Stairs and theflexible display area Overview of mezzanine floor

25


Product Design Project_ 28 P H H E AT E R BRAND EXTEND DESIGN


36 28 30 31 33 34

Project Introduction Design Background Design Concept 3D Modeling / Color Study Physical Model

M I CRO FI RE WA R N I N G L A M P KITCHEN LED LIGHTING DESIGN

36 38 39 40 41

Project Introduction Design Analysis Product Opportunity Gaps Design Concept Function


Product Design Project_

PH HEATER BRAND EXTEND DESIGN

Project introduction_ It is an experimental brand extend design project, this project aims to design a product and core concept, and it must be easy to recognize as a product produced by the brand. PH heater is designed for a Danish brand Louis Poulsen, it is luxury lighting such as Poul PH-5 lamp.

28

Date_JAN 2011 Material_ABS, Acrylic, LED Size_219x370x700 (unit/mm))


29


AMBIENCE

COMFORT FUNCTION

FCA© lighting philosophy

30

Design Background_

Admired form and human-friendly lighting – comfortable lighting are the distinguishing features of Louis Poulsen. Louis Poulsen was founded in 1874, has engaged in the creation of artistic lighting that create excellent atmosphere.

FCA© is lighting philosophy of Louis Poulsen, it consists of three elements: Function, comfort and ambience. It not only explains the importance of specific function of product but the abstract feelings as well. Even though Louis Poulsen targets lighting markets, but the uncompromising and innovative design constitute the art of space.


Concept_

Oil filled radiator heater produces energy by heated the liquid oil, and warns up every corner of spaces evenly by thermal convection, and it is quite and safe house equipment. Yet currently the oil filled radiator heaters on the market are poor in

the visual for modern living space. PH heater is designed in principle to classic design proportion, in addition to warming up spaces effectively, it enhances indoor atmosphere. Besides FCA lighting philosophy, proportion - plays an important role in the design of

the Danish brand Louis Poulsen, to continue such a concept, PH oil filled radiator heater is consists of strict proportionate blades. It brings quiet and harmony atmosphere, like a warm art work in living space.

Form Feature_

31

The form of PH heater comes

Initial Sketch

structure, it emphasize the proportion, and the precise calculation of curves and spacing. The center of the blades is slightly off the midline, it create a sense of asymmetry and a hint for placement.


3-Dimentional Diagrams_

TOP VIEW

FRONT VIEW

SIDE VIEW

a.

b.

c.

d.

a. Handle b. Control Panal c. Heating Electric System d Themal Convection System

32

Function Feature_

The five blades of PH heater is plunged by central thermal convection system, it helps heat convection between the blades and increase heating efficiency. In addition to breakthrough in shape, but also more simple in operation, the operation panel section has two knobs to adjust the time and temperature respectively, the outer circle of LED lights will change the brightness with usage.


3D Modeling / Color Study_

33


34

Physical Model


35

Physical Model


Product Design Project_

MICRO FIRE WARNING LAMP KITCHEN LED LIGHTING DESIGN

Project introduction_ Incorporating the kitchen function into a whole living space is a new experience and concept of domestic interior design. With the greenhouse impact of the Earth's environment, how to achieve high efficiency, energy-saving, and taking into account the green concept in the living space has become an important design consideration. The technology of LED lighting equips above advantages, and also creates a huge and potential market. The concept meets the practice of the future kitchen design and trends to green energy, atmosphere creation and lighting function purposes. Therefore, the kitchen is no longer just the original function of kitchen, and the LED light will no longer be the traditional way of lighting in the kitchen. 36


37 Date_AUG 2012 Size_25x75x280 (unit / mm) Modeling_Autodesk Alias Rendering_Keyshot


Design Analysis_

SET Factors_ Social Factors Kitchen lack of hygiene

S

LED carbon emissions by three percent The temperature of LED lighting is 7 degree less than average lighting T

E

Safe and secure affect the comfort of home Disaster Alert and energy security are top priorities for kitchen equipment Lighting design needs in both performance and appearance User experience-oriented products help to improve preference

In this practical design study, trend reports will firstly be reviewed and analyzed to investigated the kitchen design and LED lighting industry. Function-analysis and Form-construction are used to concretization and development of innovative design concepts to the practice.

38

Economic Factors Integrated and composite kitchen appliances become popular Home automation with integrated lighting upgrade Technology Factors Lighting professional be taken seriously LED lights can prevent bacterial aggregation High-power LED cooling technic maturation


Product Opportunity Gaps_ Lighting POGs Atmosphere lighting

Function POGs Fire detection Understandable operating Integrated functions Smart lighting

Form POGs Aesthetic design Simple design (easy to clean)

39

Design Images


Design Concept_ Kitchen space is an area easier for causing fires, the design combines the functions of extinguisher and fire alarm with lighting. The user can find the fire extinguisher easily in an emergency, and it is also decorative in modern kitchen.

Warning Light Spray Nozzle

Detection Chamber

Infrared LED

40

Initial Sketch


Function_

Main Function

Sub-Function

Safty

Prevent the spread of flames High temperature warning

Aesthetics

Decorative Simple shape

Operability

Easy to use

TOP

FRO NT

SI DE

41

3D Modeling


Book Design Project_ 44 I N F I N I T E B O OK CONCEPT BOOK DESIGN


48 44 Project Introduction 44 Design Concept

I M AG E, TAI C H U N G , I M A GE CONCEPT BOOK DESIGN

48 Project Introduction 48 Design Concept


Book Design Project_

INFINITE BOOK CONCEPT BOOK DESIGN

Project introduction_ Library collects memories of the city, including many different aspects of knowledge and treasure, Infinite Book wants to show the infinite and the continuation of knowledge and memory.

Design Concept_ This book has no cover nor back, can be presented in different ways, and complete overthrow the stereotype of book.

44 Date_JUL 2012


45


46


47


Book Design Project_

IMAGE, TAICHUNG, IMAGE CONCEPT BOOK DESIGN

Project introduction_ Taichung is a very diverse city, in addition to having a rich cultural atmosphere and the natural landscape, but also has many characteristics snacks, everyone can explore the variety of Taichung city. This series of books presenting the richness of the Taichung.

Design Concept_ The design of the package consists of three different hand-books, it represents the humanities, natural and plebeian culture by three different looks. Binding manually wire-bound manner, on the binding edge can vaguely see the wax lines crossed.

48


Date_JUL 2012

49


50


51



Resume_


CHEN, JUI-PING

Education_

Skills_

Contact_

National Taiwan Normal University Master Department of Design

Adobe Illustrator Adobe Photoshop Autodesk Alias Design Autodesk Showcase KeyShot

Chen, Jui-Ping +886 910020821 ruibbi@gmail.com http://issuu.com/raechen

Shih Chien University Department of Industrial Design

Employment_ 2011 - 2013 Integration and Innovation Design Lab Research Assistant

2011-2012 National Science Council Project: On studying the innovative design of using ecolighting in kitchen space 2012-2013 National Science Council Project: A Study of the Flexible Design Servicing in Taiwan to the Competitiveness

54

2010 - 2011 MOTIFORM+ Design Studio Designer


Award / Experience_ 2013 National Taiwan Normal University Department of Design Degree Show Chief Event Coordinator 2013 Ming Chi Univercity of Technology Conferance on Technology and Education Conferance Paper Published 2012 JOY Reading Public Art Festival Book Design Contest Silver Medal Award & Merit Award 2012 Uni-President Classical Design Contest Merit Award 2012 Merit Award 2012 Ming Chi Univercity of Technology Conferance on Technology and Education Conferance Paper Published 2010 HangGuang Excellent Chinese Character Design Contest Silver Medal Award 2010 Children Are Us Foundation Hand Made Cookie Cookie box design 2008 DuPont Product Innovation and Application Design Contest Merit Award

Exhibition_ 2012 Taiwan Design Expo — Passion Design 2012 JOY Reading Public Art Festival 2010 Creative Living Art Exhibition of Chinese Characters

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we are all in the gutter but some of us are looking at the stars. - oscar wilde



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