MCP Tunisia 19.20 Candidate Action Plan • Raed Hsasna

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Oh, shift!


Senior at Tunis Business School Major: Marketing • Minor: Int’l Political Economy

Defining Qualities

Axes I’m working on

Non-conformist Independent Door-knocker

What I learned from my Childhood Multi-culturalism • Nationalization • Shift

What I learned from Books Lean Startup • SANGAF • Rework • Reinventing Organizations

What I learned from Traveling Diversity • Nothing is set in stones • Illumination not elimination

What I learned from Conferences Locals & Nationals • BetterLands • WYF • Youthful • Assises

What I learned from Experiences © 2018 Slidefabric.com All rights reserved.

Competition vs. Co-petition • Incentives • Up-Down Paradox • Reality Assumptions

S L I D E

2


OUTLINE


OUTLINE

S H I F T

PROCESS


DRIVERS


DRIVERS

Serving humans & innovating future together, Saving hope & impact for Tunisia.


DRIVERS Create organizations free of all the pathologies that show up in workplaces. Free of filthy politics, bureaucracy, and negative hierarchy; free of stress and burnout; free of resignation, resentment, and apathy; free of the suffering at the top and the drudgery at the bottom. Make it possible to reinvent organizations to make work productive, fulfilling, and meaningful. Create soulful workplaces where our talents can blossom and our callings can be honored.


DRIVERS

Catalyse organizational and operational growth Facilitate equal development

Ensure financial survival



AMBITION


THE


National Ambition

OGX of Tunisian students experience AIESEC ICX of all AIESEC experiences are hosted in Tunisia


Local Ambition

OGX of students of each campus experience AIESEC ICX of all local NGOs/SUs/Companies recruit an EP


Shareable Can be downscaled to local level; can be owned.

Relative Customized to each LC’s market; changes with realities.

Grounding Looks easy but is not; looks enough but is not.


STRATEGIES Shifting Process


SHIFTING PROCESS


SHIFTING PROCESS


SHIFTING PROCESS

MC Structure

Back-Office Standardization


SHIFTING PROCESS

What’s wrong now MC Structure

OD & TM in same Corner Marketing in its own Corner BD & IGT seperate Too cross-functional Requires double reporting Long ideation process Confusing


SHIFTING PROCESS

How it should be MCP

MC Structure

TM

ODX

BCXO

North CD Center CD South CD

Marketing IGV IGE OGV OGE OGT

F&Log

PD&IGT


SHIFTING PROCESS

MC Structure

TM

ODX

R E S PMCP ONSIBILITIES INTERNAL COMMUNICATIONS & PEOPLE OPERATIONS

North CD Center CD South CD

BCXO

F&Log

PD&IGT

TALENT EXPERIENCE & Marketing LEADERSHIP DEVELOPMENT IGV ORGANIZATIONAL PROCESSES IGE & OGV ALIGNMENT OF RESOURCES OGE OGT


SHIFTING PROCESS

RESPONSIBILITIES MCP

MC Structure

TM

ODX North CD Center CD South CD

BCXO

OD PROCESSES & EXPANSION DEVELOPMENT

F&Log

PD&IGT

UNDERSTANDING OF REALITIES Marketing& CUSTOMIZATION OF STRATEGIES IGV MC-LC COORDINATION & IGE OGV PRESENCE IN LOCAL TOUCHPOINTS OGE OGT


SHIFTING PROCESS

TOPICS

EDUCATION

MC Structure

CONSULTANCY

FOCUS

ACCOUNTABILITY

MCP

CD

NATIONAL AFFAIRS

LOCAL AFFAIRS

GENERAL

LC-BASED

CRISIS MANAGEMENT

PROBLEM SOLVING

LCP EXPERIENCE

LC DEVELOPMENT

BOARD OF PRESIDENTS

LC EXECUTIVE BOARD


SHIFTING PROCESS

MCP

TM

MC Structure

ODX North CD Center CD South CD

BCXO Marketing IGV IGE OGV OGE OGT

RESPONSIBILITIES

F&Log

PRODUCT STRATEGIES & GROWTH MAPPING

PD&IGT

QUALITY CONTROL & ENHANCEMENT IR BUILDING & COMMISSION MANAGEMENT


SHIFTING PROCESS

RESPONSIBILITIES

MCP

TM

ODX

MC Structure North CD Center CD South CD

BCXO Marketing IGV IGE OGV OGE OGT

F&Log

PD&IGT

LCS & MC FINANCIAL SUSTAINABILITY FINANCE STANDARDS TRACKING & FACILITATION

LOGISTICS MANAGEMENT


SHIFTING PROCESS

RESPONSIBILITIES

MCP

TM

ODX

BCXO

MC North Structure CD Marketing Center CD South CD

IGV IGE OGV OGE OGT

F&Log

PD&IGT

NATIONAL SALES & ACCOUNT MANAGEMENT LOCAL PROJECTS ALIGNMENT & NATIONAL PROJECTS DEVELOPMENT EMPLOYER BRANDING & SOCIAL RESPONSIBILITY


SHIFTING PROCESS

What would change? MC Structure

More efficiency More customization More understanding of realities Faster strategization & execution Less loss of time and efforts Stronger communication Better decisions Bigger growth


SHIFTING PROCESS

Role Minimums Standard Operating Procedures Global Synergy Flow

Back-Office Standardization


SHIFTING PROCESS

MC Structure

Back-Office Standardization


SHIFTING PROCESS

What’s wrong now MC Structure

Values are not concretized Leadership Qualities are not measured LDA is inaccurate, not reflective, not attractive Leadership development is not overlooked Members get disappointed No future leaders


SHIFTING PROCESS

How it should be

Numerical parameters for values and LDQs

MC Structure

Academic Results

Positions Applied to

EPs willing to Host

International Meetings

Peer-to-peer Learning

Money Saved

Situations Solved

Complaints Team Activities Reported Presence

Self-assessment Reports


SHIFTING PROCESS

What would change MC Structure

Membership satisfaction Meaningful experiences Productivity boost Retention rate Encourage sharing Bottom-up culture Clarity of TM role Membership relevance Talent attraction Global GCP


SHIFTING PROCESS

SDG Indicators Tracking Quality Control Fulfilment Rate

Back-Office Standardization


SHIFTING PROCESS

MC Structure

Back-Office Standardization


SHIFTING PROCESS

What’s wrong now MC Structure

40-hour Workweek No balance of workload Too much free time No framed calendar No working methodology Inefficient Meetings



SHIFTING PROCESS

Full time- Part time Reading Times Fun Whores& Time Bitches

Back-Office Standardization


SHIFTING PROCESS

MC Structure

Back-Office Standardization


SHIFTING PROCESS

What’s wrong now MC Structure

Unlimited Unpredictable Costs not fixed Ranked Too many criteria Untrackable criteria Error Margin too big


SHIFTING PROCESS

How it should be MC Structure

Fixed Costs 5 – 10 – 15 % 1 trackable criterion: Exchange Revenues

What would change Predictable Limited Grouped


SHIFTING PROCESS

3 choices Investment-scaled Model (ISM) The more you invest, the less you pay.

Revenues-scaled Model (RSM) The more you approve, the less you pay.

Investment-deducted Model (IDM)

= Total invoice payment – direct investments on product

Back-Office Standardization


SHIFTING PROCESS

MC Structure

Back-Office Standardization


SHIFTING PROCESS

What’s wrong now MC Structure

Too close in time Too costly for members Too costly for EBs Too costly for MC Timeline too late Too much effort on Host LC Focus loss Concept trivialized


SHIFTING PROCESS

How it should be MC Structure

AUG

SummerCo

OCT

NatCo

(LCP Transition, WP Preparation)

DEC

PlanCo

(EB Transition, Term Planning)

MAR

TuLDS

(IC Downscaling, LC Replanning)

(SP Preparation)


SHIFTING PROCESS

What would change? MC Structure

Less costs on Members Less costs on LCs Less costs on MC Less efforts on Host LC Less efforts on MC Less diversion from Operations More time to prepare for conferences More customization, faster learning


SHIFTING PROCESS

AUGUST

SEPTEMBER

OCTOBER

MC Check-in SummerCo LC Replanning

LCP Elections Coaching & Functional Visits

NatCo LCP Transition Recruitment Teaser

NOVEMBER

DECEMBER

JANUARY

EB Elections MC Replanning

PlanCo EB Transition LC Planning

Recruitment MCP Elections

Back-Office Standardization


SHIFTING PROCESS


SHIFTING PROCESS


MANAGEMENT


BOARD OF PRESIDENTS Micro-management Early Communication Directions vs. Decisions LCP Experience Mapping Team Standards Implementation Monthly Presidents Meetings (alternation between physical and virtual) Framed PM Agenda (State of National Affairs • Commissions Updates • Feedback to MC • GCP Sharing • Miscellaneous) LC-hosted PMs Legislation Summits LCP Track in Conferences NLB Team Days LCP Transition Summit


REWARD & RECOGNITION Criteria Announcement Fulfilment Rate Criterion Value-Based Awards Leadership Award (MoL) Impact Award (MoI) Best Members Awards Intrapreneurship Awards Best Projects Award Back-Office Awards The 1% Award IR Fund


SERVICE


MC SERVICES DIRECTION

COORDINATION & COHESION • • • • • • • • • • • • • • • • • • • •

Compendium Legislation GFB Reporting National R&R Timeline Alignment Brand Alignment (ODE) IR Building National Conferences National Positions AI and RO Coordination Data Storage (SONA) Process Standardization National Partnerships Target List, Partners List ECB and ICB Coordination LC Problem Solving National Crisis Management Alumni Management National Membership Framing Expansion Management Global Positions Endorsement

• • • • • • • • • • • • • • • • • • •

Expertise and Experience Planning and Replanning Commissions Management Internal Communications Competitions Organization Results Push Sense of Urgency Growth Mindset Capacity Building Legislation Subcommittee Consultancy Coaching Visits Functional Visits Strategic Direction Motivation & Inspiration Essence Reminding National Partnerships (Tunisair) National ICX Opportunities (Yeszina) Local Conferences Facilitation, Chairing, & Agenda Management

REPRESENTATION • • • • • •

• • • • • • •

Global Membership Global Awards Regional and Global Conferences Hosting International Expertise & Cultures Sharing Global Steering Team Representation Programmes and Webinars Participation (e.g. Leadership Academy) International Events Representation Government Relations External Presence & PR EwA Projects Organization Civil Society Positioning Roadmap Contribution Non-Foundational Projects Piloting


TACTICS


SERVING HUMANS & INNOVATING FUTURE TOGETHER, SAVING HOPE & IMPACT FOR TUNISIA.


SERVING HUMANS & INNOVATING FUTURE TOGETHER, SAVING HOPE & IMPACT FOR TUNISIA.


SERVING HUMANS & INNOVATING FUTURE TOGETHER, SAVING HOPE & IMPACT FOR TUNISIA.

MC Services


SERVING HUMANS & INNOVATING FUTURE TOGETHER, SAVING HOPE & IMPACT FOR TUNISIA.

Fulfilment Rate


SERVING HUMANS & INNOVATING FUTURE TOGETHER, SAVING HOPE & IMPACT FOR TUNISIA.

Intrapreneurship


SERVING HUMANS & INNOVATING FUTURE TOGETHER, SAVING HOPE & IMPACT FOR TUNISIA.

Measure of Leadership


SERVING HUMANS & INNOVATING FUTURE TOGETHER, SAVING HOPE & IMPACT FOR TUNISIA.

Timeline Alignment


SERVING HUMANS & INNOVATING FUTURE TOGETHER, SAVING HOPE & IMPACT FOR TUNISIA.

Costs Cutting


SERVING HUMANS & INNOVATING FUTURE TOGETHER, SAVING HOPE & IMPACT FOR TUNISIA.

The 1%


SERVING HUMANS & INNOVATING FUTURE TOGETHER, SAVING HOPE & IMPACT FOR TUNISIA.

Measure of Impact


SERVING HUMANS & INNOVATING FUTURE TOGETHER, SAVING HOPE & IMPACT FOR TUNISIA. Bardo

Replicability

Sfax

EP Matchability

Bizerte

Impact Projects

Ruspina

University Timelines

Carthage

Membership Retention

Tacapes

MC Approachability

Hadrumet

EP Allocation

Thyna

Structure GCP

Medina

Market Protection

University

Financial Sustainability

Nabel

Organizational Culture


SERVING HUMANS & INNOVATING FUTURE TOGETHER, SAVING HOPE & IMPACT FOR TUNISIA.

External Relevance


SERVING HUMANS & INNOVATING FUTURE TOGETHER, SAVING HOPE & IMPACT FOR TUNISIA.


S

erving aving

H

I

umans & nnovating ope & mpact

F

uture or

T

ogether, unisia.


S

erving aving

H

I

umans & nnovating ope & mpact

F

uture or

T

ogether, unisia.


S T R U C T U R A L

erving aving

H

I

umans & nnovating ope & mpact

U M A N I T A R I A N

N S T I T U T I O N A L

F

uture or

I N A N C I A L

T

ogether, unisia.

I M E L I N E


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