Ralph Lauren's Brand booklet

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Ralph Lauren Corporation is a global leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Ralph Lauren Children’s, Ralph Lauren Home, constitute one of the world’s most widely recognized families of consumer brands. *This infromation was extracted directly from Ralph Lauren’s Corporate Overview



Ralph Lauren Collection Ralph Lauren Collection was launched in 1971, it is a ready-to-wear line designed for women. Ralph Lauren Collection ranges from handmade evening gowns to high-end sportswear, as well as luxury accessories. This brand is focused on creating garments that will empower women, while combining the American style with the Europen style. Ralph Lauren Collection is a luxury brand within the Ralph Lauren label. The Ralph Lauren Collection is seen in runways.



Ralph Lauren Purple Label Ralph Lauren Purple Label was launched in 1994, the brand is based on luxurious designes and craftmanship for Ralph Lauren’s men’s ready-to-wear line. Ralph Lauren Purple Label is based on combining classic tailoring with fine fabics and design. The brand takes a modern perspective on men’s classic staples and elavorates a timeless collection. Offering Italian-made suits, high-end sportswear, and fine accessories. For style and elegance.



Polo Ralph Lauren Polo Ralph Lauren was Ralph Lauren’s first men’s line, it launched in 1968. It is sportswear as well as tailored clothing. Later Polo Ralph Lauren created a women’s line that offered similar products. Polo Ralph Lauren is known of its easy to wear desings and longlasting pieces. The brand is constantly updating and creating new trend pieces, but still has that elegance element that makes Ralph Lauren special.



Double RL Ralph Lauren’s brand Double RL was founded in 1993. The name comes from Ralph Lauren’s ranch in Colorado. It is for both, men and women’s wear. Double RL brand is inspired by vintage apparel, offering many denim designs. As well as sportswear and accessories. The brand is also inspired by workwear and military wear, therefore it is more casual wear.



Lauren Ralph Lauren Lauren Ralph Lauren, was launched in 1996. Lauren Ralph Lauren offers a variety of pieces for women. It is exclusively a women’s line. Lauren Ralph Lauren offers denim, sportswear, dresses, daily staples, accessories, and footwear. Lauren Ralph Lauren is more affordable but still offers very elegant, distinctive and sophisticated look.



Ralph Lauren Kids Ralph Lauren Children’s wear offers a variety of garments. From everyday pieces to elegant fashion pieces. Ralph Lauren Kids is clothing for both girls and boys from 7 to 14 years old. The Ralph Lauren boy’s line was launched in 1978 and girl’s line in 1981.



Ralph Lauren Baby Ralph Lauren Baby was first launched in 1994. Offering clothing to newborns, infants and toddlers. The clothing is made from exclusive materials in order to provided the babies with comfrotable clothing at such young age. The designs are classic Ralph Lauren garments, making the young customers elegant and stylish from a young age.



Ralph Lauren Home Ralph Lauren Home is the first home collection for an American designer. It was launched in 1983 whith home furnishing and decorations. Today Ralph Lauren Home offers furniture, bed and bath linens, china, as well as crystal and silver decorations, decorative accessories and gifts. It also has exclusive fabrics and wallcoverings. In 1995 it expand to Ralph Lauren Paint and today it offers over 400 palettes.



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