LOVEBOX T_SHIRT by Rafaella De Guzman

LoveBox Isabel Jimenez + Rafaella De Guzman Tee Shirt Project FASM 310

2002

BRING LOVE EVERY YEAR

Founders: Groove Armada and Jools Wanted to improve London parties scene Started with a box of records and heartshaped Post-its Eventually turned into an album ‘Lovebox’ Lovebox event sold out two weeks in advance after the first parties

2005

Target audience: 12-25 years men and women looking for unusual experience Meaning: Healthy dose of escapism from everyday life Fun and vivid environment to enjoy music with good company The tee shirt will contribute to Victria Park preservation and mantaince. Keeping London’s green areas in perfect conditions for future generations to enjoy.

New location: Victoria Park Two day festival

Marketing Strategy: Promote through social media, develop their own promo videos, include a blog in their website and design their flyers.

Customer Profiles

Name: Emma Brown Age: 14 Income: Upper-middle class Lives In: London, UK Occupation: Middle-school student

Name: Henry Smith Age: 18 Income: Upper class Lives In: Cambrige, UK Occupation: High-school student

Name: Vannessa Jones Age: 24 Income: Upper-middle class Lives In: Manchester, UK Occupation: Public Relations and Journalism

Music Preference: Jamie Jones, Joe Kay, Hannah Faith, Kygo, Rihanna

Music Preference: Kanye West, Marshmello, Soulection, Drake, Mick Jenkins, Ragâ&#x20AC;&#x2122;Nâ&#x20AC;&#x2122;Bone Man

Music Preference: Solange, Chase & Status, Frank Ocean, Ricardo Villalobos, Club Drive

Interests: Fine arts, english literature, and photography

Interests: Cars, horse races, parties, fashion, travel, exploring

Interests: Travel, yoga, museums, painting/sketching, fashion

Style: Dr. Martens, Converse, Jean jackets, Crop tops, athleasure

Style: Yeezys, Comme des Garcone, Ance Studio, Common Projects, Kenzo

Style: Altuzarra, The Row, Creatures of Comfort, Marc Jacobs

Inspiration

CONCEPT 1

- Playfulness -bold colors -artistic -london vibes -Young -Timeless -Fashion -Music

To create a t-shrt that will promote the event that will eventually become more than just another piece in our customerâ&#x20AC;&#x2122;s closets, but will serve as a reminder of the event, thus leaving an emotional and phyical mark that makes them want to

return.

-to express: love happiness Peace harmony

For every t-shirt sold 20% Will be

donated

PURPOSE

3 Designs

Chase & Status LIVE Kano Annie Mac DJ EZ Anne-Marie Raye Club Drive Andy C Kurupt FM AJ Tracey- Mist New Gen & Friends Klose One- Noisey DJS Ricardo Villalobos Dixon Mike Servito Craig Richards Jamie Jones Kolsch DJ SET Richy Ahmed Solardo- Jesse Rose Lewis Boardman Norman Jay MBE Late Nite Tuff Guy Horse Meat Disco- DR Packer Pete Herbert- Wayne Holland Guy Williams- Vilma Rae Jazzie B The Dreem Teem Siobhan Bell Born N Bread VERY SPECIAL GUEST Jess Glynne

Frank Ocean Jamie XX Mac Miller Rag’N’Bone Man Rufus Salen Solange Sampha Kaytranada Ray BLK- Mick Jenkins Rex Orange Country The Fedz Raheem Bakare Noisey DJS Seth Troxler Bicep- KINK LIVE Hammer Terry Francis Eats Everything Waff -Jack Swift Will Taylor B2B Gw Harrison Ellie Cocks B2B Jimmy Switch Artikal B2B Lindsey Matthews DJ Jazzy Jeff- Gerd Janson Fort Romeau- Joe Goddard Bobby Pleasure- Hot Blood MR M- Marshmello Joe Kay- Jarreau Vandal Hannah Faith- Andre Power The Whooligan

Back Design

Final Design Chase & Status LIVE Kano Annie Mac DJ EZ Anne-Marie Raye Club Drive Andy C Kurupt FM AJ Tracey- Mist New Gen & Friends Klose One- Noisey DJS Ricardo Villalobos Dixon Mike Servito Craig Richards Jamie Jones Kolsch DJ SET Richy Ahmed Solardo- Jesse Rose Lewis Boardman Norman Jay MBE Late Nite Tuff Guy Horse Meat Disco- DR Packer Pete Herbert- Wayne Holland VERY SPECIAL GUEST Jess Glynne

Size Specifications Description A. Chest width -1â&#x20AC;? below arm b. bottom sweep c. body lenght (HPS) d. Across Shoulder E. Neck Width

Grade rule

tol

1/2

1/4

7 1/4

7 1/2

7 3/4

1/4

3 1/4

3 1/2

3 3/4

1/8

1/2

1/8

8 1/2

9 1/2

10 1/2

1/4

1/2

7 1/2

8 1/2

1/2

6 1/2

7 1/2

8 3/4

1/2

________

3/4

1/2

1/4

1 1/4

1 1/2

4 3/4

1/4

3 1/4

3 3/4

4 1/4

4 3/4

1/4

f. front neck 1/4 drop g. back neck ________ drop h. arm hole 1/2 i. sleeve lenght j. sleeve open k. hem height l. Shoulder slope m. underarm

Garment Spec

LoveBox Festival Bring the Love

Summer

62531

VISTAPRINT.COM

Name

Cotton

Basic Tee Shirt Unisex

7 Color PMS

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4 PMS

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Straight Cut Polyester TheStudio.com

2x2 TPU Material TheStudio.com

PMS

COSTing Wholesale Cost

$10.00

Hangtags

$0.56

Labels

$0.15

Packaging/Accessories $3.05 Shipping

$6.00

Final Cost

$19.76

Retail

$20.00

Markup %

50%

Markup $

$20.00

Final Retail

$40.00

Style #

Description % To Total Total Units Cost per Unit

Total Cost Retail per Unit

Total Retail

62531

Basic T-Shirt

$20,000.00 $40.00

$40,000.00

100%

1000

$20.00

The T-shirt will be printed in Vistaprint.com Hangtags and labels at Thestudio.com Packaging from customink.com

Advertising Loveboxfestival Victoria Park >

Loveboxfestival Londonâ&#x20AC;&#x2122;s own festival! 14th-15th July 2017 Celebrating #15YearsOfLove

Instagram Promotion

Loveboxfestival Victoria Park >

Loveboxfestival Come party with us to celebrate #15YearsOfLove! Ticket link in bio!

Loveboxfestival Victoria Park >

Loveboxfestival #LoveBox17 has loaded! Last chance to buy Early Birds before some exciting news next week! Link in bio for tickets!

Loveboxfestival Victoria Park >

Loveboxfestival Attention Lovers! Check out this yearâ&#x20AC;&#x2122;s tee shirt which will help raise funds for the reservation of Victoria Park, SPREAD THE LOVE & CARE! Buy it now... link in bio!

14 - 15 JULY 2017

LOVEBOX

VICTORIA PARK, LONDON

FRIDAY FRANK OCEAN JAMIE X MAC MILLER RAG ‘N’ BONE MAN RUFUS SALEN SOLANGE SAMPHA KAYTRANADA RAY BLK MICK JENKINS REX ORANGE COUNTY THE FEDZ RAHEEM BAKARE NOISY DJS

SETH TROXLER BICEP KINK LIVE HAMMER TERRY FRANCIS DJ JAZZY JEEF GERD JANSON FORT ROMEAU JOE GODDARD BOBBY PLEASURE HOT BLOOD MR M MARSHMELLO EATS EVERYTHING WAFF WILL TAYLOR

ELLIE COCKS ARTIKAL JACK SWIFT JOE KAY JARREAU VANDAL HANNAH FAITH ANDRE POWER THE WHOOLIGAN

CHASE & STATUS KANO ANNIE MAC DJ EZ ANNE-MARIE RAYE CLUB DRIVE JESS GLYNNE ANDY C KURUPT EM AJ TRACEY NEW GEN & FRIENDS KLOSE ONE NOISEY DJS RICARDO VILLALOBOS DIXON MIKE SERVITO

CRAIG RICHARDS JAZZIE B THE DREEM TEEM WORK IT GIRLS SIOBHAN BELL BORN N BREAD JAMIE JONES KOLSCH RICHY AMMED SOLARDO - JESSE ROSE LEWIS BOARDMAN NORMAN JAY MBE LATE NITE TUFF GUY HORSE MEAT DISCO DR PACKER PETE HERBERT WAYNE HOLLAND

SATU

RDA

GUY WILLIAMS VILMA RAE SMIRNOFF HOUSE THE HIP HOP KARAOKE POP TART BOUTIQUES PING PONG BATTLES PHOTOBOOTHS BARS STREET FOOD

#15YEARSOFLOVE

Billboard Promotion

Website Promotion

Packaging

PROMOTIONAL Non-Woven Drawstring bag from customink.com

Hangtag from thestudio.com with barcode on the back

LoveBox