GLANCE vimeo.com/rafaferrandis flickr.com/photos/rapunchy
NEW BRAND IDEA The communication strategy project for Schweppes was a class work for the Creative Strategist subject. We developed the new brand territory, the new target (a younger one), and the communication platform for the new brand positioning.
CHOSEN TERRITORY The communication strategy project for Schweppes was a class work for the Creative Strategist subject. We developed the new brand territory, the new target (a younger one), and the communication platform for the new brand positioning.
COMMUNICATION PLATFORM The communication strategy project for Schweppes was a class work for the Creative Strategist subject. We developed the new brand territory, the new target (a younger one), and the communication platform for the new brand positioning.
LOGO The Segovia’s Lamb Association launched a contest looking for its new logo. I participated and... Ok, I didn’t win. Here is my design anyway. The Segovia territory is really characteristic. The head of the lamb is mixed with the shape of Segovia. The garnet colour comes from the Segovia’s flag. Apparently they were looking for some simpler, easier and cheaper logo to reproduce.
LOGO B/W The Segovia’s Lamb Association launched a contest looking for its new logo. I participated and... Ok, I didn’t win. Here is my design anyway. The Segovia territory is really characteristic. The head of the lamb is mixed with the shape of Segovia. The garnet colour comes from the Segovia’s flag. Apparently they were looking for some simpler, easier and cheaper logo to reproduce.
LOGO A design project. This time we had to make up a new TV show from scratch and create its visual identity, its universe. The Show that we came up with was about the DIY way of life: create your own furniture, tune your clothes, leaning how to sew a button, fix a tap... this kind of stuff. The logo was thought to be simple and truly related to the essence of the program. Here is the moodboard, a graphic to announce it, the set and the stationery. We really had fun doing it and enjoyed the result.
VISUAL IDENTITY A design project. This time we had to make up a new TV show from scratch and create its visual identity, its universe. The Show that we came up with was about the DIY way of life: create your own furniture, tune your clothes, leaning how to sew a button, fix a tap... this kind of stuff. The logo was thought to be simple and truly related to the essence of the program. Here is the moodboard, a graphic to announce it, the set and the stationery. We really had fun doing it and enjoyed the result.
MOODBOARD A design project. This time we had to make up a new TV show from scratch and create its visual identity, its universe. The Show that we came up with was about the DIY way of life: create your own furniture, tune your clothes, leaning how to sew a button, fix a tap... this kind of stuff. The logo was thought to be simple and truly related to the essence of the program. Here is the moodboard, a graphic to announce it, the set and the stationery. We really had fun doing it and enjoyed the result.
GRAPHIC A design project. This time we had to make up a new TV show from scratch and create its visual identity, its universe. The Show that we came up with was about the DIY way of life: create your own furniture, tune your clothes, leaning how to sew a button, fix a tap... this kind of stuff. The logo was thought to be simple and truly related to the essence of the program. Here is the moodboard, a graphic to announce it, the set and the stationery. We really had fun doing it and enjoyed the result.
THE SET A design project. This time we had to make up a new TV show from scratch and create its visual identity, its universe. The Show that we came up with was about the DIY way of life: create your own furniture, tune your clothes, leaning how to sew a button, fix a tap... this kind of stuff. The logo was thought to be simple and truly related to the essence of the program. Here is the moodboard, a graphic to announce it, the set and the stationery. We really had fun doing it and enjoyed the result.
STATIONERY A design project. This time we had to make up a new TV show from scratch and create its visual identity, its universe. The Show that we came up with was about the DIY way of life: create your own furniture, tune your clothes, leaning how to sew a button, fix a tap... this kind of stuff. The logo was thought to be simple and truly related to the essence of the program. Here is the moodboard, a graphic to announce it, the set and the stationery. We really had fun doing it and enjoyed the result.
COVER PAGE This was a research work about the Metro Madrid’s sound identity. We analysed all its campaigns and ended up with some strategic brand conclusions.
HYPOTHESIS This was a research work about the Metro Madrid’s sound identity. We analysed all its campaigns and ended up with some strategic brand conclusions.
CAMPAIGN ANALYSIS This was a research work about the Metro Madrid’s sound identity. We analysed all its campaigns and ended up with some strategic brand conclusions.
STRATEGIC BRAND ANALYSIS This was a research work about the Metro Madrid’s sound identity. We analysed all its campaigns and ended up with some strategic brand conclusions.
LOGO This was a design project for AutoCad 2010 version. I designed representative icons for the release party in Barcelona.
AutoCAD 2010
The idea for the logo was to create one square for each of the six new big characteristics of the program, making these new tools the most important thing to communicate. The graphic was made as a teaser piece before the whole project came up. The six squares became one only cube and it was used as a communication platform. The faces of the cubes were filled with information about the new AutoCad and were placed around the venue chosen for the occasion The gift for the attendees was this USB device with a little cube attached.
Barcelona ‘09 World Release
GRAPHIC This was a design project for AutoCad 2010 version. I designed representative icons for the release party in Barcelona. The idea for the logo was to create one square for each of the six new big characteristics of the program, making these new tools the most important thing to communicate. The graphic was made as a teaser piece before the whole project came up. The six squares became one only cube and it was used as a communication platform. The faces of the cubes were filled with information about the new AutoCad and were placed around the venue chosen for the occasion The gift for the attendees was this USB device with a little cube attached.
THE CUBE This was a design project for AutoCad 2010 version. I designed representative icons for the release party in Barcelona. The idea for the logo was to create one square for each of the six new big characteristics of the program, making these new tools the most important thing to communicate. The graphic was made as a teaser piece before the whole project came up. The six squares became one only cube and it was used as a communication platform. The faces of the cubes were filled with information about the new AutoCad and were placed around the venue chosen for the occasion The gift for the attendees was this USB device with a little cube attached.
THE CUBES
Explore more powerfully in 3D. You’re ideas don’t live in two dimensions. AutoCAD and a blank canvas have a lot in common. Both give you the ability to create the previously unimaginable. But only AutoCAD provides the flexibility to explore your design ideas in any shape imaginable with intuitive tools that help make your concepts real.
This was a design project for AutoCad 2010 version. I designed representative icons for the release party in Barcelona. The idea for the logo was to create one square for each of the six new big characteristics of the program, making these new tools the most important thing to communicate. The graphic was made as a teaser piece before the whole project came up.
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The six squares became one only cube and it was used as a communication platform. The faces of the cubes were filled with information about the new AutoCad and were placed around the venue chosen for the occasion The gift for the attendees was this USB device with a little cube attached.
Millions around the world use AutoCAD With a community stretching around the globe, AutoCAD users play a major role in shaping the world around us. AutoCAD delivers the power and flexibility you need.
Customize AutoCAD in ways you never thought possible Customizing AutoCAD to meet your unique needs is easier than you may have thought. Configure your settings, extend the software, build custom workflows, develop your application or leverage one already built.
Estos cubos se colocan en las escaleras laterales de la entrada del TNC
GIFT This was a design project for AutoCad 2010 version. I designed representative icons for the release party in Barcelona. The idea for the logo was to create one square for each of the six new big characteristics of the program, making these new tools the most important thing to communicate. The graphic was made as a teaser piece before the whole project came up. The six squares became one only cube and it was used as a communication platform. The faces of the cubes were filled with information about the new AutoCad and were placed around the venue chosen for the occasion The gift for the attendees was this USB device with a little cube attached.
AutoCAD 2010
Barcelona ‘09 World Release
All you have seen tonight fits in a cube. You can do it by yourself! This pen drive is a little gift for coming. Thank you and see you next time!
COVER PAGE The self-description practice was a design project focused on a self research. We had to work on three adjectives that tell something about ourselves. I didn’t really choose the most accurate for me. I preferred more creative words instead.
CLOUDS The self-description practice was a design project focused on a self research. We had to work on three adjectives that tell something about ourselves. I didn’t really choose the most accurate for me. I preferred more creative words instead.
MOON The self-description practice was a design project focused on a self research. We had to work on three adjectives that tell something about ourselves. I didn’t really choose the most accurate for me. I preferred more creative words instead.
QUESTIONS The self-description practice was a design project focused on a self research. We had to work on three adjectives that tell something about ourselves. I didn’t really choose the most accurate for me. I preferred more creative words instead.
SET The self-description practice was a design project focused on a self research. We had to work on three adjectives that tell something about ourselves. I didn’t really choose the most accurate for me. I preferred more creative words instead.
BACK COVER The self-description practice was a design project focused on a self research. We had to work on three adjectives that tell something about ourselves. I didn’t really choose the most accurate for me. I preferred more creative words instead.
PAVILION This was a simple art project. The only thing we had to do was changing something of the Barcelona’s pavilion. I decided to focus on nature and tried to mix the pavilion with it.
PAVILION This was a simple art project. The only thing we had to do was changing something of the Barcelona’s pavilion. I decided to focus on nature and tried to mix the pavilion with it.
PAVILION This was a simple art project. The only thing we had to do was changing something of the Barcelona’s pavilion. I decided to focus on nature and tried to mix the pavilion with it.
PAVILION This was a simple art project. The only thing we had to do was changing something of the Barcelona’s pavilion. I decided to focus on nature and tried to mix the pavilion with it.
MKT PLAN Some gyms of Barcelona had a very common problem: people stop going to the gym after a couple of months. We tried to solve this issue making some research first and then creating a loyalty program focus on people’s insights.
SWOT Some gyms of Barcelona had a very common problem: people stop going to the gym after a couple of months. We tried to solve this issue making some research first and then creating a loyalty program focus on people’s insights.
MKT PLAN Some gyms of Barcelona had a very common problem: people stop going to the gym after a couple of months. We tried to solve this issue making some research first and then creating a loyalty program focus on people’s insights.
MKT PLAN Some gyms of Barcelona had a very common problem: people stop going to the gym after a couple of months. We tried to solve this issue making some research first and then creating a loyalty program focus on people’s insights.
SURVEY Some gyms of Barcelona had a very common problem: people stop going to the gym after a couple of months. We tried to solve this issue making some research first and then creating a loyalty program focus on people’s insights.
WALLPAPER COVER This time we had to make up a magazine cover with ourselves as the main article. I wanted to talk about architecture because I like it so much. We created a magazine ad as well and I took the opportunity to talk about the AutoCad 2010 project (you can see it here in this album).
AUTOCAD 2010 AD This time we had to make up a magazine cover with ourselves as the main article. I wanted to talk about architecture because I like it so much. We created a magazine ad as well and I took the opportunity to talk about the AutoCad 2010 project (you can see it here in this album).
LOGO trespuntos, this is the name of the agency we created. The main features of the agency were as follows: - Just 3 workers with 3 creative roles. - A maximum of 6 clients. - 2 for each creative. We really enjoyed doing this and imagined a little about how awesome it could be if it was for real.
AD
WE ARE LOOKING FOR OUR 6 CLIENT trespuntos, this is the name of the agency we created. The main features of the agency were as follows: - Just 3 workers with 3 creative roles. - A maximum of 6 clients. - 2 for each creative. We really enjoyed doing this and imagined a little about how awesome it could be if it was for real.
AD
THREE BETWEEN ONE MILLION trespuntos, this is the name of the agency we created. The main features of the agency were as follows: - Just 3 workers with 3 creative roles. - A maximum of 6 clients. - 2 for each creative. We really enjoyed doing this and imagined a little about how awesome it could be if it was for real.
HOMEPAGE Adobe Flash is not one of my strongest points for sure. That’s why I make the strategic approach of this special project for a friend of us. Eugènia paints and we took this opportunity to make her website. It was really fun.
BIOGRAPHY Adobe Flash is not one of my strongest points for sure. That’s why I make the strategic approach of this special project for a friend of us. Eugènia paints and we took this opportunity to make her website. It was really fun.
EUGENIA’S FRIENDS Adobe Flash is not one of my strongest points for sure. That’s why I make the strategic approach of this special project for a friend of us. Eugènia paints and we took this opportunity to make her website. It was really fun.
GAME Adobe Flash is not one of my strongest points for sure. That’s why I make the strategic approach of this special project for a friend of us. Eugènia paints and we took this opportunity to make her website. It was really fun.
ONLINE SHOP Adobe Flash is not one of my strongest points for sure. That’s why I make the strategic approach of this special project for a friend of us. Eugènia paints and we took this opportunity to make her website. It was really fun.
HOMEPAGE This was the last work for one of the most interesting subjects I’ve ever made: Music and Advertising. I decided to create a web about some ads I truly admire and talk about them.
MAIN MENU This was the last work for one of the most interesting subjects I’ve ever made: Music and Advertising. I decided to create a web about some ads I truly admire and talk about them.
AD This was the last work for one of the most interesting subjects I’ve ever made: Music and Advertising. I decided to create a web about some ads I truly admire and talk about them.
CONCLUSION This was the last work for one of the most interesting subjects I’ve ever made: Music and Advertising. I decided to create a web about some ads I truly admire and talk about them.
VIMEO vimeo.com/rafaferrandis