Raft furniture Look Book 2014

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new

website now live!

Inspired by...

PRESS INFORMATION

www.raftfurniture.co.uk/sofas


NEW!

Introducing our new website.. www.raftfurniture.co.uk/sofas

You love your home, you want it to reflect your personality. Roomy or compact, Raft furniture is made with comfort in mind. Our diverse choice means your sofas, armchairs or chairs can be as individual as you are. The new Raft website shows how many different sofa and armchair shapes, styles and configurations are available and can be ordered at the click of a button. With hundreds of fabric choices in numerous colourways, a unique scatter cushion option and swatch request service, we are taking our furniture options to a whole new level. All our sofas and armchairs are handmade by craftsmen locally in the heart of London allowing the customer to choose exactly the style, shape, fabric and finish of their sofa and giving added assurances over service and improved delivery lead-times. Our new fuss-free returns policy is designed to give our customers that extra peace of mind when ordering one of our sofas or armchairs online. For those who want to see our product first hand, then why not pop into any one of our showrooms?


NEW!

Discover the

new look...

Customise your own sofa Tablet and smartphone friendly Fuss-free returns We will fit any sofa, any size

HOW IT WORKS

2

1

/ Choose a style

/ Choose a size

3

/ Choose a fabric

& scatter cushion

MADE IN LONDON 1


5 REASONS TO VISIT


5 REASONS TO VISIT

1

/ Design your own sofa with your choice of fabric and scatter cushions

The new Raft website is fully interactive in allowing you to see immediately what your customised choice of sofa or armchair will look like. Choose from hundreds of fabric choices in an array of stylish colourways. Instantly see what options are available, and view the unique designer scatter cushion options online to find the look you love. With a wide range of sofa and armchair shapes, styles and configurations, a swatch request service and easy purchasing with just a click of a button, we are taking our furniture options to a whole new level.

2

/ Made in London

All Raft sofas and armchairs are made by hand by skilled craftsmen in England’s capital. Raft prides itself on ensuring our workmanship is of the highest quality and we work closely with our factory on every order. Raft’s sofas and chairs are built through long-established processes so we know they’re made to last. Underneath the stylish exteriors of our sofas and chairs you will find solid hardwood frames which are glued, screwed and dowelled for extra strength. Our full grain leather hides come from Europe and age with grace, plus are cool in the summer and comforting in the winter.

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/ We will fit any sofa, any size

Got your eye on the ideal sofa, but you’re worried about getting it into your home? Don’t fret. Get in touch and we’ll find a solution to make your dreams come true. All our sofas – even the largest and deepest – are cleverly made so that they can fit through small spaces and be put together without compromising on style, shape or quality. If you feel your home has awkward access problems then talk to us and we’ll take on the challenge! Raft will strive to access any home.

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/ Fuss-free returns

At Raft we want all our customers to have full peace of mind when ordering online. We promise that for all online purchases if you wish to cancel your order you can do so at any time before delivery. And if you’re not happy with your item once it’s been delivered, let us know within seven days and we will collect your item free of charge and refund your payment in full.

5

/ Customers are at our heart

Raft believes that everything we do should be for the benefit of our customers. So we listen to your feedback, we value your reviews and we take what you say to constantly strive for better whether that’s service in our stores, adding features to our website or expanding our range of products. 2


YOUR DESIGN

Did you know? We have 80 fabrics to choose from online and each scatter cushion has been carefully selected by our own in-house Interior Designer

Any fabric, any scatter cushion option... at the click of a button!


YOUR DESIGN

We continue to be inspired by all the feedback we get from our customers, and use it continuously to improve our products and services, our new sofa focused website shows how versatile British manufacturing and independent retailing can be�.

- Mick Quinn Co-Founder RAFT

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HOW IT WORKS

1

/ Choose a style

Loft

Lincoln Corner Unit

Oscar

Embassy

Manhattan

2

/ Choose a size

Chair & a Half

3 Seater

2.5 Seater

3.5 Seater

3

/ Choose a fabric & scatter cushion

Linen Mix Teal Scatter cushion: Tweed Sky

Chenille Crocodile Scatter cushion: Linen Mix Dove

House Weave Smoke Scatter cushion: Brushed Cotton Lava Rock

Cotton Weave Catkin Scatter cushion: Luxury Cord Vellum

Linen Mix Raspberry Scatter cushion: Moleskin Sparrow

Chenille Grasshopper Scatter cushion: Block Stripe Light Grey

Chenille Weave Sweetbriar Scatter cushion: Linen Natural

Tweed Aqua Scatter cushion: Linen Mix Kingfisher

New! Express your personal style...

you can now choose from thousands of fabrics online!


HOW IT WORKS

1

/ Choose a style

Lincoln

Warwick

Manhattan with Chaise

2

Marlowe

/ Choose a size

4 Seater

4 Seater Jumbo

Corner Unit

3

/ Choose a fabric & scatter cushion

Brushed Cotton Lava Rock Scatter cushion: Tweed Grey

Linen Mix Denim Scatter cushion: Block Stripe Grey

Tweed Aubergine Scatter cushion: Linen Mix Aubergine

Linen Mix Chilli Scatter cushion: Block Stripe Crimson

Luxury Cord Sky Scatter cushion: Kilim Kashan

Moleskin Beetle Scatter cushion: Linen Mix Jet

4


GET YOUR LOOK

1 The Manhattan /

Manhattan 4 Seater with Chaise

Base Fabric: Chenille - Crocodile

Scatter Cushion: Linen Mix - Dove

2 The Loft /

Loft Modular Sofa

3

/

Base Fabric: Cotton Weave - Linen

Scatter Cushion: Tweed - Light Grey

The Lincoln Corner Unit

Lincoln Corner Unit

Base Fabric: House Weave - Smoke

Scatter Cushion: Brushed Cotton Lava Rock


GET YOUR LOOK

Don’t forget...

Taurion Floor Lamp

Luxury Mohair Throw

Tamara Coffee Table Natural Reclaimed Teak

Belledonne Lamp

Bottle Andorra Age

Tub chair Devil Arabica

Reclaimed Teak Root Natural

Velvet Border Rug Smoke

Reclaimed Teak Bowl Natural

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ECO POLICY


ECO POLICY

Our Story Raft furniture grew out of the idea that beautiful home products could be ethically sourced, hand crafted – and available to buy at a reasonable price. So in 1999 we opened our first shop and we’ve been growing ever since. Now we have seven shops spread across the UK and offer an online service which allows customers to customise their own sofa, see it instantly and purchase with a click of the mouse. We’re passionate about what we do – we stand by our commitment to ecologically sound principals and our desire to offer a wide variety of furniture which is built to last.

Did you know? We use eco friendly solar powered kilns to dry our wood to ensure its of the highest quality for manufacture.

Green credentials We love using fully reclaimed teak in our range. Raft is the world’s largest retailer of Forest Stewardship Council (FSC ) certified recycled 100% teak. We’re so keen to make sure as much of our recycled teak is tracked as possible from creation to delivery we now hold a unique Chain of Custody certificate. Please visit the FSC for more information:International Site: www.fsc.org UK Site: www.fsc-uk.org Raft Certificate No.: TT-COC-002468 Raft License Code: 20488

Press loans are turned around in 24-48 hours* *Where stock is available

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Did you know... Raft delivers worldwide. Call one of our branches for tailor made advice:

020 8450 5078 London

Tottenham Court Road, W1T Edgware Road, NW2 Clapham Junction, SW High Street Bromley, BR1 St Albans, AL1 Harrogate, HG1 Brighton, BN1

Press office For press enquiries or new images please call: Emma Tweedie: 020 3195 1425

Follow us

Harrogate

St Albans Edgware Road London Tottenham Clapham Court Road Bromley Brighton

Twitter @RaftFurniture

Pinterest www.pinterest.com/raftfurniture

NATIONWIDE DELIVERY E-COMMERCE WEBSITE

www.raftfurniture.co.uk


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