BASIC GRAPHIC DESIGN
RAGHAV AGARWAL. BASIC GRAPHIC DESIGN 2021
“Design is not just how it looks and feel like, design is how it works” - Steve Jobs
JK LAKSHMIPAT UNIVERSITY
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Part 1 Understanding the existing JK Lakshmipat logo
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BASIC GRAPHIC DESIGN
RAGHAV AGARWAL. BASIC GRAPHIC DESIGN 2021
Horizontal lockup
JK LAKSHMIPAT UNIVERSITY
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LOGO SIGNIFICANCE The original logo comprises of lotus along with a flame depicting the five elements of nature. The logo has been made to look Indian, something that makes it difficult to get a global recognition. The placement is very generic and feels old-school and outdated.
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BASIC GRAPHIC DESIGN
JKLU
JAIPUR
Picture credit : Paraj_Bhargava
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Part 2 Exploring and iterating with different logo forms
BACHELOR OF DESIGN
BASIC GRAPHIC DESIGN
RAGHAV AGARWAL. BASIC GRAPHIC DESIGN 2021
JK LAKSHMIPAT UNIVERSITY
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E X P L O R AT I O N S While ideating and exploring all the different forms, the idea was to create an institutional logo based on the attributes freedom, educated, strateg and a global mindset.
BACHELOR OF DESIGN
BASIC GRAPHIC DESIGN
RAGHAV AGARWAL. BASIC GRAPHIC DESIGN 2021
JK LAKSHMIPAT UNIVERSITY
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FINALISING A FORM The final chosen form was made to leave a feeling of geometry and strategy in mind. The vertical strokes are made thick to represent a strong and reliable base like the walls of an institution. In another exploration a circle was added to give a feeling of balance, symmetry and to add a unique feature which stands out
BACHELOR OF DESIGN
BASIC GRAPHIC DESIGN
RAGHAV AGARWAL. BASIC GRAPHIC DESIGN 2021
JK LAKSHMIPAT UNIVERSITY
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Part 3 Refining the selected explorations/ iterations
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BASIC GRAPHIC DESIGN
RAGHAV AGARWAL. BASIC GRAPHIC DESIGN 2021
Form 1
Form 2
JK LAKSHMIPAT UNIVERSITY
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TYPOGRAPHY Avenir LT Std was selected as the JKLU brand font because of the geometric and symmetric alphabets of the typeface which aligned perfectly with the brand logo.
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BASIC GRAPHIC DESIGN
RAGHAV AGARWAL. BASIC GRAPHIC DESIGN 2021
Aa
Avenir LT Std | 45 Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Aa
Futura Std | Heavy
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
JK LAKSHMIPAT UNIVERSITY
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JKLU INSTITUTE OF DESIGN
BACHELOR OF DESIGN
JKLU INSTITUTE OF DESIGN
BASIC GRAPHIC DESIGN
RAGHAV AGARWAL. BASIC GRAPHIC DESIGN 2021
Form 1
JK LAKSHMIPAT UNIVERSITY
Form 2
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Part 4 Finalising a logo and making mockups
BACHELOR OF DESIGN
BASIC GRAPHIC DESIGN
RAGHAV AGARWAL. BASIC GRAPHIC DESIGN 2021
JK LAKSHMIPAT UNIVERSITY
20
JKLU INSTITUTE OF DESIGN
JKLU INSTITUTE OF DESIGN Horizontal lockup
Vertical lockup
BACHELOR OF DESIGN
BASIC GRAPHIC DESIGN
RAGHAV AGARWAL. BASIC GRAPHIC DESIGN 2021
JKLU INSTITUTE OF DESIGN
JKLU INSTITUTE OF DESIGN
JK LAKSHMIPAT UNIVERSITY
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TE L U ITU N J K ST ESIG IN F D O
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JKLU INSTITUTE OF DESIGN
BASIC GRAPHIC DESIGN