Dec 2021

Page 12

U.S.A

Spain

Africa

The Center for Exhibition Industry Research (CEIR) reports that the U.S. business-to-business (B2B) exhibitions industry improved signicantly in the third quarter of 2021 from the previous ve quarters. Cancellation rates of the physical events dropped to 19.0% from 90.4% in the rst quarter and 66.5% in the second quarter of 2021. About 98% of exhibitions were cancelled during the second half of 2020. “With more vaccine mandates and safety measures implemented at large gatherings, and with a majority of the population vaccinated, the recovery of B2B exhibitions should continue in 2022, unless the omicron variant causes a severe fth wave of COVID-19 infections,” added CEIR CEO Cathy Breden, CMP, CAE, CEM.

This year’s Piscina & Wellness Barcelona constituted an inperson reunion for the Spanish sector despite the pandemic and c o n t r i b u t e d t o ge n e ra t i n g purchase orders and raising a wa r e n e s s o f t h e l a t e s t developments throughout the pool and spa product value chain, with the participation of 208 exhibitors from 23 countries and more than 350 brands on display. One of the event’s focal points was the Wellness Experience, the recreation of a wellness centre with a heated swimming pool, saunas, showers, a tness area and treatment booths. Demonstrations of aquatic therapies and other treatments related to health, relaxation and well-being were held there.

On the sidelines of the IATF2021 Trade and Investment Conference, the Kwazulu-Natal Government and the African Export -Import Bank (Afreximbank) co-hosted a conference of African SubSovereign Governments on 18 November 2021 under the theme: “A f r i c a n S u b - S o v e r e i g n Governments Network as a Vehicle for Promoting Intra-African Trade and Investment” in Durban, Kwazulu-Natal, South Africa. The Conference noted that promoting intra-African trade would enable Africa to reduce over-reliance on export of primary commodities and the risks of reliance on global value chains. It would also help increase economic integration and build the resilience of African economies against the vagaries of a global economy subject to uctuations.

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