News Buzz
February 2022
ITPO’s Flagship Event ‘AAHAR 2022’ To Commence From April 26 ne of the most awaited B2B event of India Trade Promotion Organization (ITPO), AAHAR 2022 – the International Food & Hospitality Fair will commence from April 26, 2022 at the newly build Halls (2,3,4,5 Ground & First floor) of the New Exhibition Complex in International Exhibition-cumConvention Centre (IECC) and existing Hall (7 to 12 & 12A) at Pragati Maidan, New Delhi.
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AAHAR has the distinction of being the largest expo of the food and hospitality industry in the South- Asia region and has completed 35 glorious years. The show has grown by leaps & bounds in recent years and has become the ultimate -destination for global vendors and sourcing professionals to visit. This fair is supported by the Ministry of Food Processing Industries, Government of India, Agricultural and Processed Food Products Development Authority (APEDA) and apex industry associations, Apex support trade bodies include: Association of Resource Companies for Hospitality Industry of India (ARCHII), Hotel and Restaurant Equipment Manufacturers Association of India (HOTREMAI), All India Food Processors Association (AIFPA), Food & Hospitality Support Association of India (FHSAI), Forum of Indian Food Importers (FIFI), Federation of Indian Food & Hospitality Industry (FIFHI) and Indore Confectionary Manufacturers Association (ICMA) etc. The broad display categories will include food and beverages, hospitality services, F&B equipment and allied sectors.
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AAHAR is the ideal platform for the food and hospitality industries to acquire new orders from the large numbers of buyers and sourcing executives visiting the expo. This year, AAHAR is also committed to providing a platform to the Indian food industry (organic, processed, frozen segments, farm produce, beverages & spirits, hospitality, décor, food & technology, marine products, nutraceuticals, dairy, and aquaculture). It seeks to support ventures to explore new markets and provides linkages with buyers. AAHAR has huge visitor base that includes senior sourcing professionals from the diverse sectors of F&B industries for whom the expo serves as the annual sourcing destination. Aahar provides ideal opportunities for brand and business expansion of participants and business visitors. Apart from the display of quality products, technologies & services to national and international buyers, the event offers avenues for networking with the industry
and establishing business contacts, launching new products, appointing agents & distributors, promoting company products, brand building, market research and gauge market trends. Aahar 2020, held in March 2020, despite the early signs of COVID-19 Pandemic attracted 700+ exhibitors including foreign participants from the USA, China, Italy, Poland, Turkey, Spain, Oman, South Korea, Thailand, UAE, Peru, Norway, Indonesia, Canada, Tunisia, Hong Kong, Singapore and Japan. More than 40,000 visitors visited the fair, which speaks volumes about the potential of the fair for the buyers. This year too, a large number of trade visitors are expected to visit the fair. These include top echelons of the hotel and hospitality industry including CEOs, General Managers, Executive chefs, Executive House Keepers, Purchase Managers, F&B Manager etc. Besides, senior representatives from Centre and State Government, catering industry and academic institutions, hotel management professionals will also visit the fair.
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