Ungerboeck unveils New Brand Identity and announces name change to Momentus Technologies U

ngerboeck, the global leader in venue and event management software, is now Momentus Technologies (Momentus). This new brand marks the company's evolution to unify its organization and vertical-specific software under one vision to meet the dynamically changing needs of the venue and event management industry.

The company is expanding to new use cases and providing more comprehensive, purpose-built solutions for convention and exhibition centers, higher education, corporate, stadiums and arenas, and arts and culture centers. With Momentus, customers now gain a full breadth of intelligent data-driven solutions built on a powerful intuitive platform. Based on the company's three decades of unparalleled industry experience, best practices and a marquee customer base, the new brand brings greater clarity of the value for customers and vision of the organization. The new brand identity is a continuation of the accelerated investment in the organization and its bolstered leadership team with decades of collective SaaS and global technology experience. This change represents a new phase for the company, bringing a renewed energy and passion for the venue and events industry while maintaining and growing its customercentric mission.

Alex Alexandrov, CEO, Momentus, said: "As people return to in-person events, creating positive, impactful experiences both physically and virtually has taken on greater importance. This new identity is rooted in the company's heritage, technology and people – three key drivers that have made the company and its solutions what they are today. As the organization continues to look ahead, creating a strong unifying brand is essential to our employees and to providing our customers the world's best solutions to give venues the power to produce extraordinary moments.”

Laurie McGrath, CMO, Momentus, said: “I'm incredibly proud of this new, bold brand position and identity. Knowing the passion, expertise and commitment of the people behind this brand and the customers we serve, it represents a thoughtful vision for the future of Momentus Technologies. In reality, our purpose is about creating extraordinary moments, whether it's from concerts to conferences and everything in between. We understand their unique needs and this brand clearly speaks to our commitment to meet them."

Abelated Happy New Year to everyone, and a Happy Lunar New Year, and also “Gong Xi Fa Cai”. How fitting it is that 2023 is the year of the rabbit in China, as it represents both longevity and good luck. It is said that this is a year when sacrifices of the past are rewarded generously. I see that as a good omen for our industry!

As China has reopened its international borders, and travel between Hong Kong and the mainland has resumed as well, our industry breathes a sigh of relief. Shows have reopened, and even in the very first days after January 8, still before the New Year celebrations, shows were held successfully in Hong Kong and Mainland China, drawing the first crowds. Let’s be confident that infection numbers will go down fast, and that we will be able to leave the pandemic disturbance behind us as well here, in the last of the major exhibition markets globally that remained impacted for so long

We were just discussing China’s prospects in Lisbon, at UFI’s first event of 2023, the sold-out Global CEO Summit. Thank you to everyone who joined us, it was another marvellous event, put together perfectly by our UFI team.

Being in Lisbon, I realised – again –how superbly valuable our UFI events are. They make sure we meet face to face, they keep us all connected, and the business opportunities and content are as always, first class. Over the next months, from March to June, there are our own regional conferences taking place all around the world – in Kuala Lumpur (Malaysia), San José (Costa Rica), in Doha (Qatar), and in Maastricht (The Netherlands). Please see all the dates in the calendar in this UFI Info, and make sure that you attend at least the conference in your region, and also do send some colleagues as well! We are really privileged to have our Regional Directors at UFI who are capable to run these events for us, and I want to thank them for all their work on this!

UFI really is the only global trade association in the events industry that offers such a “golocal” events portfolio

I am personally really looking forward to going to Malaysia in early March. I attended the last Asia-Pacific Conference in Toyko in 2019 at Tokyo Big Sight – it was the largest AsiaPacific Conference yet. One year later, this was the first UFI event that we had to cancel because of the pandemic. It took place as a digital event in 2021. And last year, with international travel still hardly possible across Asia, UFI members in twelve countries across the region hosted events during “UFI Asia Pacific Week 2022”, allowing us to get back together in person on the country level. So we “pivoted” and adapted, but as we have seen around the world – in the end, the best format is the face to face conference. I look forward to seeing all our colleagues and friends from across the region, and especially many many colleagues from China in vibrant Kuala Lumpur! It will be quite the industry reunion !