PORTFOLIO Selected Work 2012-2015
COPYRIGHT @ 2015 RAHUL SHARMA All rights reserved. No part of this book may be used or reproduced in any manner without the written permission of RAHUL SHARMA. RAHUL SHARMA PHONE / 1 415 374 6650 EMAIL / rahuligans@gmail.com ACADEMY OF ART UNIVERSITY 79 New Montgomery Street San Francisco, CA 94105 DIRECTOR Laura Blumenfeld INSTRUCTOR Chamindri Wijemanne COURSE Portfolio Preparation PAPER Mohawk Everyday TYPEFACE Avenir, BigNoodleTitling SOFTWARE Adobe InDesign CC 2014 PHOTOGRAPHY CAMERA / Canon EOS 450D PRINTER Chum’s Design & Print 582 Market Street #100 San Francisco, CA 94104 BINDERY Chum’s Design & Print 582 Market Street #100 San Francisco, CA 94104
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CONTENTS
01
HOSPITALITY Hotel Alcazar
RETAIL Prime Palate
04
03
HOSPITALITY Cannon Lounge
COMMERCIAL Newman’s Own
01
HOSPITALITY DESIGN Hotel Alcazar
LOCATION 170 Fell Street, San Francisco, CA
SCALE 81,900 Sq.Ft.
BUILT 1926
PROJECT PROGRAM The project involves the complete renovation of a 3-level building at 170 Fell Street in San Francisco, California. Built in 1926, the site was previously occupied by a high school. The planned boutique hotel will take advantage of its excellent proximity to local landmarks and public transportation. A variety of businesses operate in the vacinity, including several concert and performance venues.
AREAS OF INTEREST A SF Jazz Center B Opera House C Bill Graham Auditorium D San Francisco City Hall E MUNI Station
SITE
D
C B
A
E
CONCEPT
CONCEPT BACKGROUND ALHAMBRA is one of the most popular attractions in Spain. Located in Granada, the unique set of buildings were constructed as early as the 13th century. Originally built as a fortress, it’s function has changed over the centuries. As is typical in Moorish design the Alhambra is rich with ornate engravings and tilework. Columns support wide arches which give way to palatial rooms. Water is an important element in Moorish architecture. A combination of gardens, reflecting pools, baths, and interiors make for harmonius indoor and outdoor spaces.
CONCEPT STATEMENT HOTEL ALCAZAR aims to strike a balance between the exotic and the abstract, while maintaining a modern, minimal aesthetic. The design draws inspirtation from the graceful arches and geometry of the Alhambra. The hotel offers suites and public spaces that demonstrate a level of comfort and understated luxury.
INSPIRATION
EXOTIC ABSTRACT
I
E
J
F
F G
FP 1
D
BUBBLE/ADJACENCY
A
B
C
E F
1ST LEVEL PLAN Not to Scale
J
I
F
E LEGEND
F
G
G
E 2ND LEVEL PLAN
I
A
Main Entrance
B
Lobby/Reception
C
Lounge
D
Spa
E
Elevators
F
Stairway
G
Master Suite
H
Double Suite
I
King Suite
J
Housekeeping
H
F
3RD LEVEL PLAN J F
I
E F
G
G
E
I
plans F
H
PUBLIC SPACES LEFT Unconventional arches lead guests through the main lobby and into the public lounge. Materials featured at the entry include marble tile, stainless steel furnishings, recessed LED lighting, as well as concrete elements. ABOVE A wood burning fireplace sits at the center of the sunken living room.
MATERIALS
MATERIALS
MASTER SUITE TOP LEFT Living room features ample seating, a workspace, minibar and access to the private patio. BOTTOM LEFT Deluxe bathroom with stainless steel fixtures, brushed concrete, marble, and a walk-in shower with adjacent jacuzzi bathtub. ABOVE The bedroom, inspired by alcoves in the Alhambra.
plans
B
C
A
MASTER SUITE •
580-620 S.F.
•
22 Suites
D
E
CONCEPT SKETCHES Sleeping Alcove
B
LEGEND A Bedroom B Bathroom
C
C Minibar D Workspace
A
E Patio Plans not to scale.
DOUBLE SUITE •
470-550 S.F.
•
9 Suites
D
D
B KING SUITE •
380-448 S.F.
•
51 Suites
C
A
MATERIALS
SPA AMENITIES
RENDERINGS
A
Hot Plunge Pool
ABOVE The brushed metal
B
Cold Plunge Pool
ceiling gives off a glow
C
Sauna
above the
D
Steam
E
Bodywork
E
A C B
D
SPA FLOOR PLAN Not to scale
PRIME PALATE 02
RETAIL DESIGN Prime Palate
LOCATION 135 Channel Street, San Francisco, CA
SCALE 15,800 S.F.
BUILT 2014
COLLABORATION Veronica Pallacio
LOCATION
TRANSPORTATION
MISSION BAY The Site is located within the upcoming Luxury Channel
The Caltrans station is located within walking distance of
Apartments.The complex is located at 185 Channel Street,
the site allowing visitors and residents to easily travel in
along 3rd street. Just northeast of the site lies the China
and out of the area. Muni trains also stop on 3rd Street and
Basin with beautiful views of the bay. Due to its close
continue into downtown San Francisco. Locals and tourists
proximity to the bay, the neighborhood is prone to fog
take advantage of the beautiful scenery along the bay.
in the winter season. In the summer months beginning
Athletes and individuals often times go for a jog or bike
in May, Mission Bay is full of sunshine and warm days.
ride though Mission Bay. The traffic varies from pedestrians
The zoning of the Channel building lies within the MB-RA
to auto mobiles to public transportation.
Mixed-Used (Commercial/Residential) area of Mission Bay.
View of Mission Creek Park from the Channel Street Aparments.
SITE PLAN C
A
B
Areas of Interest A Caltrans B MUNI C AT&T Park
CLIENT BACKGROUND The client, Tony Rivera, is a talented professional who is experienced in the restaurant industry. Rivera owns a series of restaurants around southern California including Primo Gelato in Los Angeles, Caffe Primo in Glendale, and Primo Bistro in West Hollywood. Each restaurant and café is themed around the Italian style of eating.
PROJECT PROGRAM • Restaurant seating for approximately 50 people • Market selling local produce, packaged goods and readymade prepared food • Open kitchen large enough to accommodate the restaurant and prepare the readymade food sold in the market • Pizza oven • Bar that sells coffee and wine
CONCEPT
CONCEPT STATEMENT PRIME PALATE is derived from the pomogrante fruit. The design consists of a warm color palate with a mix oforganic and industrial materials. The space’s multifunctional nature and geometric designs mirror the various components of a pomogranate. Dramatic sculptural lighting elements create instant focal points. This versitile environment fulfills the needs of the up and coming community.
BRANDING PERSONALITY • Convienience •Quality •Realiability •Efficiency •Multifunctional •Wholesome
CONCEPT SKETCHES Preliminary ideas for the decorative ceiling fixtures. The tiles were inspired by the compartments in a pomegranate fruit.
FLOOR FINISH
PLAN
D
F
H
C
E G
B
A
LEGEND
A B C D E
Check-out Produce Tasting/Demo Office Product shelving
F G H I J
K L M N
Frozen foods/Dairy Coffee bar Prepared foods Deli Kitchen
Pizza Take-out Pizza Bar Restaurant Wine Bar
J I
K
L
M
N
LEFT The bar on the south entrance to the building. It features group seating as well as a more casual dining space.
MATERIALS
ABOVE A view of the restaurant seating, and the pizza bar, in the distance. The fiber-glass decorative ceiling tiles are backlit and flow through the length of the building.
ELEVATION - RESTAURANT (NORTH SIDE) Not to scale
FLOOR PLAN Restaurant
DETAIL DRAWING - SUSPENDED TABLES Not to scale
REFLECTED CEILING PLAN Restaurant
PICTURED View of the frozen foods and deli from the 3rd street entrance
MARKET FLOOR PLAN Not to scale
CIRCULATION STUDIES
MATERIALS
PICTURED The product shelving are suspended from the ceiling elements along the center of each unit. The ceiling features LED lighting placed on a grid, as well as soft lighting below the shelving units.
ELEVATION - KITCHEN SERVICE COUNTER Not to scale
RESTAURANT PICTURED View of the pizza bar, from the center entrance. The bar features a custom, wood-burning pizza oven, and seating for 12.
CANNON LOUNGE 03
HOSPITALITY DESIGN Cannon Lounge
LOCATION 449 Powell Street, San Francisco, CA
SCALE 7,600 Sq.Ft.
BUILT 1913
COLLABORATION Veronica Palacio
SITE BACKGROUND
LOCATION
Built in 1913, the four story building is located on the
Union Square, a local hub, is located a block south of the
corner of Powell and Sutter streets. The building has a
site. Businesses along Powell Street include, the San
close proximity to San Francisco’s Union Square Park and
Francisco Marriott, Starbucks, the Sir Francis Drake Hotel,
shopping district, as well as other local landmarks. The site
and Bank of America. Commercial spaces along Sutter
includes 14,100 square feet of retail space on the ground
Street include Walgreen’s drug store, the Larkspur Hotel,
level and 14,000 square feet of assembly space on the
Pacific Foreign Exchange, and Lori’s Diner. Other businesses
upper levels.
in the area include parking garages, retail space, restaurants, and commercial spaces. There are several
Upon it’s completion, 449 Powell was home to the Press
office spaces as well as residential spaces throughout the
Club which included the assembly space. The Press Club
area. Buildings near 449 Powell range from single level
remained at this location until the middle of the 20th
units to multi-level high-rise constructions.
century. Along with the Press Club, the building has previously housed a 22-room, tourist hotel and retail space. The building is currently home to several business, including Walgreens drug store, The San Francisco Visitors Center, and Golden Gate Grill restaurant.
SITE PLAN
D
C
A
Areas of Interest A Union Square B MUNI C Masonic Center D Grace Cathedral
D
STREET ART
CITY LIFE
CONCEPT PROJECT PROGRAM The space being considered is approximately 7,600 square feet. The dimensions are 76 feet along Powell Street by 100 feet on Sutter street. The program requires the renovation of the existing interior. The space will be redesigned to include a bar/lounge, catered to the neighborhood and people that live in the surrounding areas.
CONCEPT The word cannon can have many meanings. Cannon Lounge borrows its name from the slang term for spray paint cans. The term is thought to have originated in Brooklyn, New York. The concept for the Cannon Lounge is urban street art and city life. The space has been designed to give the impression of walking through the city streets. Street art is one of the elements which one cannot help but run into on the streets of San Francisco. It has become a permanent part of the environment in which we live in and helps give the city character.
ABOVE View of the seating arrangements along the Powell Street side. The fiberglass scultures are backlit through multicolored LED lights, inspired by the city skyline.
FLOOR PLAN Not to scale
PLAN
ABOVE Seating arrangements alternate between cozy lounge space and table top settings making for a dynamic use of the space. Custom wood partions separate the spaces.
MATERIALS
RIGHT The comfortable lounge spaces seat upto 20 people. The artwork on the walls changes frequently as new artist are featured.
ABOVE Modular seating in vibrant hues are meant to embelish the art displayed on the walls, as well as street art found throughout any metropolitan area.
BELOW The entrance with stairway leading to the upper level of the building. The entrance is one of two accessible from the street below.
ABOVE Over-sized, suede chairs with thin frames accentuate the linear detail in many of the paintings as well as the LED strip lighting running along pathways and walls.
MATERIALS
BAR PICTURED View of the bar, from the LED skyline sculptures. The bar lighting is inspired by city streetlights.
NEWMAN’S OWN 04
COMMERCIAL DESIGN Market & Foundation
LOCATION 1 Lombard Street, San Francisco, CA
SCALE 24.840 S.F.
BUILT 1904
CASE STUDIES
MISTRAL WINE & CHAMPAGNE BAR
SPATIAL ORGANIZATION
SAO PAULO, BRAZIL
•
AREA 1,367 s.f.
•
Includes sales space, wine cellar, storage facilities, interactive gallery, reading room and tasting room. The curved design of the walls is an homage to the
PROJECT TYPE Retail/Wine Bar
complexities of wines. Sections of the display walls are
COMPLETED 2012
meant to appear gradually as you walk through the
ARCHITECT Studio Arthur Casas
space. •
CURRENT TRENDS Mistral started out selling wines almost exclusively online. The store was a way of providing the product in a traditional way while trying to attract new customers through outreach. Many retail businesses start out and continue to receive a lot of their income through online purchases. The connection between online and onsite should be a strong aspect of the overall design.
Bottles are arranged in varying positions along the display, creating a kind of texture and movement.
•
The space is minimal, built mostly of wood materials, with the focus being fluid design of the wine displays.
•
The tasting room is located on the mezzanine level and the double height cellar is climate controlled and separated from the rest of the shop with glass doors.
TECHNOLOGY •
One goal of the project was to blend the old world sensibilities of traditional wine shops with interactive technology and learning tools. These tools were designed to provide information to customers but also to attract new customers by providing them with the opportunity to learn more about a subject they may need help in.
•
Interactive tables are used to display information for featured wines. The display will offer food pairing recommendations, showcase interviews with the wine producers, as well as provide general information about the grape and the harvesting process.
•
A mirrored strip of glass along the top part of the wine display hides LCD screen that are activated by touch. The general information for each bottle of wine is displayed on the screens.
NUON ENERGY AMSTERDAM, NETHERLANDS AREA 296,000 s.f. PROJECT TYPE Office/Hotel/Cafe/Catering COMPLETED 2013 ARCHITECT HEYLIGERS d+p
COMPANY BACKGROUND •
Formed between 1995-1999, the company now has 2,200 employees.
•
NUON is an energy company which provides gas, electricity and heat to approximately 2 million businesses and homes. Services are offered primarily in the United Kingdom, Netherlands, and Belgium.
•
NUON generates its energy through many sources: biomass, wind, solar, hydro, gas and coal.
•
Energy efficient products and services are provided to clients.
CASE STUDIES
SPATIAL ORGANIZATION
CURRENT TRENDS
•
•
The building is mixed-use with the office space taking up a majority of the square footage. Other businesses include a reception lobby, hotel, espresso bar, library,
lively colors. •
catering services and a 650 s.f. restaurant. •
•
Eco-friendly measures such as the living walls untreated wood furniture are key features in the interior of
The flexible office space offers various arrangements to meet the needs of all of NUON’s employees. Work
The office areas are neutral and bright with bursts of
the building. •
“Work/life balance” has become increasingly import-
areas include sound proof booths, conference rooms,
ant, especially in large corporations like NUON. The
quiet centers as well as individual work stations.
flexible work stations are designed to encourage pro-
The building is divided in sections referred to as
ductivity. The restaurant and on-site amenities provide
“neighborhoods”. Each neighborhood draws inspira-
an escape during or after a work day.
tion from one NUON’s energy sources (biomass, wind, coal, solar, hydro, and gas).
BUCK O’NEILL BUILDERS SAN FRANCISCO, CALIFORNIA AREA 1,100 s.f. PROJECT TYPE Office COMPLETED 2014 ARCHITECT Jones/Haydu
•
LEED certified building.
•
Workstation, kitchen, conference room and private offices were all placed strategically to take advantage of daylight conditions.
•
Green/recycled materials were used throughout the space, while keeping materials to a minimum.
•
Reclaimed wood was used for the stairs, workstation partions as well as wallcoverings through the office.
•
Sustainable materials, such as cork board, were used in the kitchenette, in addition to low VOC paint.
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A living wall helps to naturally filter out air in the building.
LEMMING FILM AMSTERDAM, NETHERLANDS AREA 3,180 s.f. PROJECT TYPE Office COMPLETED 2013 ARCHITECT Paul de Ruiter Architects
•
LEED certified building.
•
The atrium at the center of the building provides light for any area of the offices. The location and space plan is designed for optimal lighting conditions.
•
Warmth for heating and cold for cooling can be taken out of the ground for free at about a hundred meters deep.
•
Recycled materials and furniture were used throughout the space.
•
The facade’s perforated alluminum panels are adjustable and can be used to secure the building while helping with ventilation.
CLIENT PROFILE NEWMAN’S OWN BACKGROUND The Newman’s Own brand was founded by Paul Newman, and author A.E. Hotcher in 1982. Newman worked as an actor and racecar driver, before starting the organization. 100% of the profits from the sale of their products go to the Newman’s Own Foundation. The foundation distributes the funds to various education-based charities. Starting with homemade dressing sold out of a small boutique shop, the Newman’s Own brand expanded as the products became more successful. Newman’s Own Organics, a line of organic products, uses only high quality ingredients. There are upwards of 150 products sold under the brand name.
SITE PLAN
Areas of Interest A Coit Tower B MUNI C PIER 39
LOCATION SUSTAINABLE STRATEGIES
SURROUNDING AREAS
•
1 Lombard is located a block away from the MUNI
There are a diverse range of businesses and public spaces
F-Line which connects the area to the fisherman’s
in the area. Waterfront restaurants along the Embarcadero
wharf area to the north, as well as the Embarcadero,
as well as destinations such as the Exploratorium are only
to the South. The BART and underground MUNI lines
a short walk from 1 Lombard. Other landmarks include
are accessible from the Embarcadero. It is also a short
Coit Tower, Pier 39, Ghirardelli Square, the Ferry Building,
walk from the site to the BART station. Several bus
and neighborhood parks like Walton Square Park. There
lines can be accessed nearby. Market street
are markets and shopping centers that are within a short
Reduced parking footprint - The parking capacity at
walking distance as well.
•
the site seems adequate. There is street parking along the perimeter, both metered and street. There is also a private parking garage in the building. There are two public parking garages located in the vicinity as well.
CONCEPT The concept is inspired by Newman’s Own’s commitment to natural, healthy products, that have helped to establish the company’s brand. Greenhouses are used to create the ideal environment for plants to grow to their full potential. A similar idea can applied to employees. The goal is to create a space that functions for the diverse needs of Newman’s Own employees, as well as a comfortable shopping environment, for consumers. The project will incorporate the concept through the use of geometry and grids, which are such integral parts of greenhouse structures. Through the use of raw and sustainable materials, the project aims to combine elements in nature, with a variety of dynamic work stations.
GREENHOUSE
CONCEPT SKETCHES
PRIVATE OFFICE Top view
“Porch desk”
Front view
STAIRWAY Top view
Side view
Front view
BIKE RACK Side view
LEVEL 1 LEGEND
A B C D E
Reception Restrooms Janitorial Check-out Cafe
F G H I J
Prepared Food Produce Dairy Meats Wine/Beer
K L M N M
Dry Goods Dry Storage Cold Storage Office Lunch Room
PICTURED The Newman’s Own Market check-out
FLOOR PLANS
LEVEL 2 LEGEND
A B C D E
Reception Classroom Tasting Room Prep. Room Restrooms
F Workstations G Lounge H Kitchen/Lunchroom I Stair Workstations J Conference Room
K L M N
Single Workstations Media Room Mail/Copy Room Storage
LEVEL 3
FLOOR PLANS
SHARED SPACE The stairway leading up to the 3rd level can be used as a shared workspace between the Foundation and Corporate offices. Planters line the staircase allowing for the addition of indoor plants to assist in naturally filtering the air.
REFLECTED CEILING PLAN Level 1
MATERIALS
FURNISHINGS
FOUNDATION LEFT The Newman’s Own Foundation’s lounge space on the second level. ABOVE Semi-private work areas are giving privacy through shelving units. The ceiling is lined with vertical acoustic slabs to reduce noise.
MATERIALS
MATERIALS
CORPORATE OFFICE PICTURED View of the of the Newman’s Own offices on the 3rd level. The semi-private workspaces are visible on the right.
DEDICATION I would like to dedicate this book to my partner and best friend, Michael McDermott, for his unconditional love and support. I learn from you everyday and am so grateful to have you in my life. Thank you to my father and mother, Brahm and Meenakshi Sharma for your support with everything in life. Special thanks to my instructors at the Academy of Art University. You pushed me to be my best and create work that I can take pride in.