2014 CORPORATE PARTNERSHIP PACKAGES
RAIDERS TRADING GROUP MISSION STATEMENT
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RAIDERS TRADING GROUP OVERVIEW
Conduct diversified business activities within specific sites, across multiple geographical locations to yield financial returns to assist in developing and promoting the game of Rugby League.
RAIDERS SHORT TERM OBJECTIVE (2014–2017) To be viewed as the ‘Capital Region’s’ most outstanding professional sporting entity in terms of: • • • • • • • •
Family friendly entertainment option of choice. On field performance/results (at NRL level). Club reputation. Community engagement. Pledged support (Corporate & Membership). Support and nurture of local rugby league. Retention of our best juniors Obtaining more financial backing through Marquee Player Allowances to effectively compete with other NRL Clubs.
RAIDERS LONG TERM VISION To become a more consistent and successful NRL franchise across all areas of business, including, but not limited to: • • • • • • •
Premierships Minor Premierships Secondary Competition Titles Recruitment & Development Corporate Support Club Membership Merchandise Program.
Registered Business Name: Canberra Raiders Pty Ltd Associated Licensed Club in NSW: 1. Queanbeyan Leagues Club Associated Licensed Clubs in the ACT: 1. Mawson Club 2. Raiders Club – Weston 3. Raiders Club – Gungahlin 4. Raiders Club – Belconnen
Unique web browsers average per month.
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46,610
Related Businesses: 1. Toowoomba Sports Club 2. Logan City Sport & Recreation Club 3. Commercial property investments 4. Canberra District Rugby League Football Club Ltd. 5. Queanbeyan United Rugby League Football Club Inc.
2013 DIGITAL STATS
PRINCIPAL PARTNER DESIGNATION PRICE ON APPLICATION Huawei Technologies Australia currently is the Canberra Raiders Principal Partner and has been since season 2012. Previous Principal Partners of the Green Machine have included The Tradies Group, Fonezone, Ozemail, Canberra Milk, Video Ezy and Woodgers to name a few. This designation simplistically provides the highest level of exposure and list of beneďŹ ts to subscribing partners.
Our Round 16 match against the Rabbitohs had the highest ranking national audience of the regular season, with 948,053 viewers on the Nine Network.
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2013 VIEWER STATS
PARTNER PACKAGES
PRICE DETERMINED ON NEGOTIATION
The Raiders Corporate Sales Team is experienced in developing innovative and flexible packages that will generate the desired outcome for Corporate Partners.
The Raiders are happy to enter into exclusive arrangements with relevant businesses for both their football and licensed club operations. Currently, exclusive partners of the Club are: • Defence Housing Australia • Local Liquor • Abode Hotels • ACTTAB • Canberra Milk • Carlton United Breweries • Coca-Cola Generally speaking, a minimum commitment of $100,000 is required to secure ‘Exclusive Rights’ in a specific category.
The Club has a vast and diverse inventory available to sell (including but not limited to): • Head Coach Alignment From $25,000 per season • Cheer Squad Sponsorship Prices vary based on designation • Junior Development Program Alignment Price on application • Digital Media Packages From $20,000 per season • Match Day Sponsorships $11,000 per game • Ball-boy Sponsorship $11,000 per season • Mascot Sponsorship From $5,250 per season Additionally, previously other initiatives like intimate dinner parties hosted by the Head Coach, players kicking company branded footballs into the crowd, or interactive promotions involving Club Members have been used to drive patronage back to the sponsoring business or expose a business brand. Contact a member of the Canberra Raiders Sales Team today, and enquire how they can better expose your corporate brand, generate leads for your business and positively impact on your bottom line.
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Web page impressions average per month.
TAILORED SPONSORSHIP PACKAGES
213,802
MAJOR SPONSOR DESIGNATION
2013 DIGITAL STATS
NRL JERSEY SPONSORSHIP $11,000 PER SEASON
Domestically, Home Game Live Broadcasts of Raiders NRL Games were viewed by a cumulative audience of 2,218,766 people.
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2013 VIEWER STATS
JERSEY SPONSORSHIP PACKAGE
The Raiders offer 17 opportunities in each season to have a close working relationship with their contracted NRL Players. How does the package work? 1. Alignment to an NRL Jersey Number (and Raiders NRL Players) for the season (announced at Season Launch). 2. Personalised/Autographed jersey from allocated player. 3. Big screen branding and MC read when a player wearing your allocated jersey number for the year is introduced and scores during home matches. 4. Week-long radio advertising campaign on FM104.7 5. Advertisement in the Raiders Season Guide highlighting your jersey alignment (i.e. minimum 15,000 copies produced per annum). 6. 2 x tickets to ofďŹ cial Season Launch. 7. 4 x tickets to the annual player sponsor event. 8. 2 x tickets to end of season Meninga Medal Gala Ball. 9. 2 x Raiders Merchandise Items. 10. Company can use allocated player (at mutually agreed times) up to 3 times per season.
16,872
Video impressions average per month.
7
2013 DIGITAL STATS
We recorded a global cumulative audience of 3.4 million viewers across all their home ďŹ xtures in the 2013 season.
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2013 VIEWER STATS
CORPORATE TRAINING SESSION
LEARN ABOUT THE RAIDERS
DO YOU WANT TO GIVE YOUR STAFF A ONCE IN A LIFETIME OPPORTUNITY? DO YOU KNOW WHAT IT TAKES TO BE A PROFESSIONAL SPORTSPERSON?
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The Raiders training session is delivered collectively by the Football Department and Marketing Team at the Club. Our coaches are experts in motivating people and will do this through the delivery of light hearted activity based sessions. Many companies including LJ Hooker, The Home Loan Centre and Corporate Express have already taken the ‘Raiders Corporate Training Session Challenge’ and speak highly of their experiences. Your Raiders Corporate Training Day will take approximately three hours including the BBQ. Cost (all inclusive): • 15–25 people $300/head • 26–50 people $200/head
79,565
DO YOU WANT TO CHALLENGE YOUR STAFF/MANAGEMENT?
Mobile page impressions (m-site, iPhone, Android) average per month.
DO YOU WANT A TEAM BUILDING EVENT DIFFERENT FROM THE NORM?
The Canberra Raiders are proud to offer companies a once in a lifetime opportunity through the delivery of the following program: • Session 1 NRL Locker Room Welcome, Introductions, Warm Up (15 minutes) • Session 2 On-Field Skills & Drills (30–45 minutes) • Session 3 Off-Field Gym, Computer Analysis, Preview/Review (30–60 minutes) • Session 4 Head Coach Presentation Tailored to companies liking (30–45 minutes) • Session 5 Post Session BBQ & Beverages Menu includes steak, chicken, sausages, salads and bread rolls with beer, wine & soft drink
2013 DIGITAL STATS
TV ARC FENCE 7.2m x 1.2m 8mm Corflute $5,500 each* Traditional billboards around the field perimeter fence at both the north and south ends of the ground. These receive frequent exposure from the main broadcasting camera.
NON-TV ARC FENCE 7.2m x 1.2m 8mm Corflute $3,300 each*
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STADIUM SIGNAGE
Traditional billboards along the western perimeter fence that is not visible on the main camera angle during broadcasts but do get picked up on reverse angle replays.
TV ARC BOLSTERS 6 metre toblerone $4,400 each* (behind the dead ball line) 3 metre toblerone $5,500 each* (along the eastern sideline) This signage receives enormous exposure through television broadcast and by at game crowd as they are positioned within the prime TV arc.
MINI BOLSTERS 100m in length $25,000* Placed along the eastern sideline within the prime TV arc. This signage receives enormous exposure through television and at game crowd.
LED ELECTRONIC SIGNAGE 100m in length. Minimum 240secs of exposure during the main game $35,000 full line* / $20,000 half line* Positioned on the eastern fence of Canberra Stadium in the prime TV arc. This signage is highly visible with its LED screen offering you the capability to change^ your message on a game by game basis which is extremely advantageous as you can advertise up and coming events or special promotions. The positioning of the LED sign gives exposure to the LIVE game day crowd siting on the main western side of Canberra Stadium and is also captured frequently on TV broadcast. * All prices quoted are for full season ^Alterations to your message will attract a minimal fee
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CORPORATE SUITE 16 PERSONS More than 50 luxurious suites are available at Canberra Stadium and provide comfort to your LIVE game day experience. Climate controlled heating, self-contained kitchens, colour TV’s, dining/boardroom tables and a private viewing balcony ensure that your experience is like being in your own home. Suite holders have the option to customise their own food & beverage package for their guests. NB. It is mandatory that food and beverages and a service attendant are purchased at the game.
80% of our global viewership was recorded through the domestic market (2.7 million), with all 12 home fixtures of the NRL Premiership, along with seven Holden Cup fixtures, shown live on pay television.
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HOSPITALITY PACKAGES
Inclusions for full season purchase: • Corporate parking • Identification door signage • Big League game day programs • Invitations to all official Raiders functions/activities • Regular Raiders team news and updates • Two Raiders merchandise items $23,040 for 12-home games $2,200 for one-off purchase Excludes food, beverage and corporate attendant charges
OR All inclusive option which Includes: • Tickets • Parking • Identification door signage • Big League game day programs • Suite Buffet* • Suite Drinks Package • Corporate Attendant *Menu adaptable to suit your requirements
2013 VIEWER STATS
$4,500 for one-off purchase
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CORPORATE OPEN BOX 8–10 PERSONS Enjoy the game day atmosphere in a premium spacious facility. Open Box holders also have the option to purchase additional food items if required or upgrade their standard drinks package.
The New Zealand market recorded nearly 700,000 viewers, with all matches broadcast via Sky Sports, and three matches picked to be broadcast on free-to-air channel Prime TV.
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2013 VIEWER STATS
HOSPITALITY PACKAGES
Open Box inclusions: • Corporate parking passes • Company identification signage • Big League game day programs • Standard beverage package • Standard platter served pre-game • Invitations to all Raiders Corporate events (for full season purchases only) • Regular Raiders Corporate Updates (for full season purchases only) • Two Raiders merchandise items (for full season purchases only) 8 Seat Open Box $14,850 for 12-home games 10 Seat Open Box $15,950 for 12-home games
OR One-off game option which Includes: • Tickets • Parking • Identification signage • Big League game day programs • Plattered catering pre-game and half-time • Beverage Package 8 Seat Open Box $1,650 for one-off purchase 10 Seat Open Box $1,750 for one-off purchase
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KATE GALLEGOS
2014 HOME GAMES (All games at GIO Canberra Stadium)
Sponsorship Manager P: (02) 6253 3515 E: kgallegos@raiders.com.au
Round 3 Raiders v Titans Sunday 23 March, 6.30pm
Round 15 Raiders v Bulldogs Friday 20 June, 7.45pm
CHARLOTTE ANNEVELD
Round 6 Raiders v Knights Saturday 12 April 12, 3.00pm
Round 20 Raiders v Rabbitohs Monday 28 July, 7.00pm
Round 7 Raiders v Storm Sunday 20 April, 3.00pm
Round 21 Raiders v Warriors Time TBC
Round 10 Raiders v Panthers Sunday 18 May, 2.00pm
Round 23 Raiders v Dragons Time TBC
Round 11 Raiders v Cowboys Sunday 25 May, 3.00pm
Round 25 Raiders v Tigers Time TBC
Round 13 Raiders v Broncos Monday 9 June, 7.00pm
Round 26 Raiders v Eels Time TBC
Community Relations Manager P: (02) 6253 3515 E: canneveld@raiders.com.au
JASON MATHIE Commercial & Marketing Manager P: (02) 6253 3515 E: jmathie@raiders.com.au
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KEY CONTACTS