Addys Winner Book by Raidious

THE 2009 ADDY AWARD WINNERS RE WARDING A SOLID YE AR’S WORTH OF HE ART-WRENCHING, SOUL-POURING, INFERNO-PA SSING CRE ATIVE SUCCE SS

BEST OF SHOW SCOFIELD EDITORIAL // ADV INDUSTRY SELF-PROMO, NON-TRADITIONAL “VENDOR CLIENT RELATIONSHIP IN REAL WORLD SITUATIONS” Client .................................SCOFIELD EDITORIAL Creator/Producer .....................Scofield Editorial Executive Director ...................Scofield Editorial Casting .................................Artistic Enterprises Sound Design .......................Earshot Audio Post JUDGES COMMENTS: COLIN: “I got it from a friend about six months ago & just loved it.” LISA: “The video has turned viral. I think it’s great. It’s forced a lot of conversations in the industry. Interesting. Nicely done.” MIKE: “The Best of Show piece we’re going to see at the National Addys, I’m sure.” SAM: “So many people identify with it beyond just the agency community - vendors, photographers, illustrators, producers, I’ve seen everyone post this video. That really speaks to how successful the piece was.”

AUDIO: MALE: Hi SERVER: Is there a problem, sir? MALE: Yes, um... a quick question about the final total. SERVER: Yes? MALE: Um... you see, yeah, we didn’t budget for this. SERVER: Excuse me? BUYER: This was marked $19.99 CLERK: Yeah? BUYER: Well, I’ve only got seven dollars set aside for this. STYLIST: So what are we going to do today? CLIENT: Well, I’d like the highlights, but for now, I can only pay for a trim. STYLIST: Okay, so today we’re only going to do the trim? CLIENT: No, the highlights, but I can only pay for the trim. MALE: I mean, we went to the taco stand, it was what? FEMALE: About twelve dollars. MALE: Right, right, right... about twelve dollars. SERVER: Sir, we’re not the taco stand. MALE: No, it was beef, same thing as I had here. SERVER: You had the filet. MALE: yeah... cow. BUYER: Okay, let me make a phone call, see what I can do. Maybe I can get you eight-fifty. Can you do eight-fifty? CLIENT: I’ll pay for the highlights next time, but for now I need you to just go ahead and throw them in. STYLIST: So, basically you want me to work for free? CLIENT: No, I don’t want you to work for free. It’s just a test. That way I can see if my husband likes it, and then you can roll the cost over into the next time I need color... if he likes it. MALE: I went through and line-itemed some of the stuff we could just remove. BUYER: I’m not making any money on this either. You gotta help me out. CLERK: We’ve got a discount bin. BUYER: I know. I’ve checked the discount bin, but I want this one. We can do this. This is not a challenge, this is an opportunity. MALE: We tried, what? Three entrees. SERVER: You ordered three entrees sir. MALE: Yeah, we ordered, but does order mean eating? BUYER: What’s your name? CLERK: Todd. BUYER: Todd, you’ve gotta work with me. CLERK: That one’s $19.99 BUYER: Mike, Com’ on... Let’s do this, let’s do this! CLERK: It’s Todd, dude. CLIENT: I can cover your hard costs, but that’s really as far as I’m willing to go. BUYER: I’ll give you $8.50 today. I’ll come back next Tuesday. We’re going to make it up on the next one. What d’ya say? CLERK: What? MALE: Ah, excellent. Um... we’ll go ahead and pay this this time. But what we’re going to need you to do is show us how you made it so we can do it on our own in-house... from now on. Dude, It was a great dinner.

JUDGES AWARDS - PRINT BORSHOFF // NEWSPAPER, COLOR CAMPAIGN

IPL COMMUNITY ADS

Client.................INDIANAPOLIS POWER & LIGHT VP/Creative Director ....................Jennifer Berry VP/Account Lead ..............................Bill Lovejoy Account Manager ..........................Nichole Freije Copywriting ...............................Colin Dullaghan Illustration ..........................Penelope Dullaghan JUDGES COMMENTS: COLIN: “‘Wow. For that to be produced, especially at the local level, it’s amazing.” JON: “Utilities are hard work to do really good advertising for and this stuff really stood out. It had a warmth to it. It had an idea to it. It had a design to it, and that’s hard to do.” SAM: “It’s hard to do good work for a power company, that’s one of the reasons we really took to the print work. To do something that’s that rich and that fun I think says a lot about the work.”

JUDGES AWARDS - BROADCAST HIRONS & COMPANY // PUBLIC SERVICE, AUDIO/VISUAL

“RETHINKING REDISTRICTING”

Client ..................INDIANA SECRETARY OF STATE Creative Director...........................Tom Aschauer Producer .....................................Meghan Hirons JUDGES COMMENTS: SAM: “I really don’t think there was a more elegant solution than what we saw, and I just love that smart thinking on really tough assignments. I think it’s really worth it to point out work like this.”

JUDGES AWARDS - INTERACTIVE TIMBER DESIGN COMPANY // ADV INDUSTRY SELF-PROMO, INTERACTIVE Client ........................TIMBER DESIGN COMPANY Creative Director.............................Lars Lawson Programmer .......................James Bryan Graves WWW.TIMBERDESIGNCO.COM

JUDGES COMMENTS: COLIN: “Phenomenal. Very high-end in terms of flash value. Very organic and interactive. A piece everyone gravitated toward.” JON: “Very involving. It had a warmth to it. I loved the audio. Very well thought out and crafted. Looks like it took some blood and sweat and tears to get it done.”

TIMBER WEBSITE

GOLD ADDY WINNERS HIRONS & COMPANY // SALES PROMOTION, PACKAGING

BTOWN PIZZA

Client ............................................BTOWN PIZZA Art Director ...............................Drew Hammond Copy Writer ...............................Drew Hammond JUDGES COMMENTS: LISA: “Very engaging and not the sort of thing you see that often. I thought it was very, very well thought out, and very well executed.” MIKE: “One that really attracted me. It had nice copy, and they utilized the inside of the box.”

TIMBER DESIGN COMPANY // SALES PROMOTION, CAMPAIGN

8FIFTEEN RETAIL PROMOTIONAL ENSEMBLE

Client ...................................................8FIFTEEN Creative Director.............................Lars Lawson JUDGES COMMENTS: JON: “The whole identity package, the cards, the bags, everything was very well thought out and there was a brand there. I didn’t have to read a headline or anything.” LISA: “Being a brander at heart, I really feel that that whole body of work was done extraordinarily well.”

MILLER BROOKS // COLLATERAL, BROCHURE CAMPAIGN

KIMBALL BROCHURE CAMPAIGN

Client ........................................KIMBALL OFFICE Account Supervisor .........................Erin Haskett Exec Creative Director ..................Patrick Kelley Copywriter ........................................Mark Willis Art Director......................................Dan Shearin Production Artist.........................Laurie Durham Production Artist..................................Cari Weis

TIMBER DESIGN COMPANY // COLLATERAL, COVER

ABOVE + BEYOND BOOK COVER DESIGN

Client.....................MARINE CENTER OF INDIANA Creative Director.............................Lars Lawson Photographer ..........................Harold Lee Miller Writer................................................Ellen Miller

MILLER BROOKS // COLLATERAL, POSTER CAMPAIGN Client ........................................KIMBALL OFFICE Account Supervisor .........................Erin Haskett Exec Creative Director ..................Patrick Kelley Copywriter ........................................Mark Willis Art Director......................................Dan Shearin Production Artist.........................Laurie Durham Production Artist..................................Cari Weis

KIMBALL POSTER CAMPAIGN

GOLD ADDY WINNERS HIRONS & COMPANY // DIRECT MARKETING, SPECIALTY ADVERTISING, APPAREL

BTOWN PIZZA T-SHIRTS

Client ............................................BTOWN PIZZA Art Director ...............................Drew Hammond Copy Writer ...............................Drew Hammond

HENDRIX RADER WISE // OUT-OF-HOME, OUTDOOR BOARD

“TIRES TIRED”

Client ...................INDY TIRE AND AUTO SERVICE Creative Director ............................Duane Rader Art Director ........................................Greg Clark Copywriter......................................Matt Barnett

JACKSON INTEGRATED // OUT-OF-HOME, CAMPAIGN

SERVICE LINE POSTER CAMPAIGN

Client ....................................MONROE HOSPITAL Art Director ..........................................Drew Hill Writer ............................................Jessica Husek Writer/Creative Director ..............Dave Reyburn Account Executive ..............................Jeff Costin

BOOST MEDIA ENTERTAINMENT // INTERACTIVE MEDIA, WEBSITE, CONSUMER HTML, PRODUCTS

CHI CHI’S

Client ....................................................CHI CHI’S CEO/Co-founder .............................Jason Zickler VP/Co-founder .................................Jason Bales WWW.CHICHIS.COM

JUDGES COMMENTS: COLIN: “Really interesting game stuff. Wacky stuff that made everyone laugh.”

HENDRIX RADER WISE // RADIO, LOCAL CAMPAIGN Client ...................INDY TIRE AND AUTO SERVICE Creative Director ............................Duane Rader Copywriter......................................Matt Barnett Producer .............................................Greg Clark Production Company ...........Earshot Audio-Post JUDGES COMMENTS: MIKE: “Really, really well done. Excellent. Very catchy”

INDY TIRE AND AUTO SERVICE RADIO CAMPAIGN A moment of truth from Indy Tire and Auto Service. It happens. Tires wear. Oil needs changing. Brakes need replacing. But that doesn’t mean that repairs have to be a pain in the axle.When you come to Indy Tire, you might be cursing your odometer, but you know you’ll get a fair shake from mechanics who actually know shocks from shinola. Indy Tire and Auto Service. (Ding. Ding) Who’s behind your wheels? A moment of truth from Indy Tire and Auto Service. The roads are full of potholes and A-holes. Be ready for both with fifty dollars off select sets of tires. Indy Tire and Auto Service. (Ding. Ding) Who’s behind your wheels? A moment of truth from Indy Tire and Auto Service. We’ve got a great deal right now. Up to fifty dollars off brake replacement. Stop in... if you can. Indy Tire and Auto Service. (Ding. Ding) Who’s behind your wheels?

GOLD ADDY WINNERS ST. CLAIRE GROUP // TELEVISION, LOCAL CAMPAIGN Client ..................................ST. VINCENT HEALTH Creative Director ...........................Curt Chuvalas Writer ...............................................Jack O’Hara Director .....................................Renault Guesset VP/Account Services ..........................Ken Haupt Art Director ........................................Terry Krall Agency Producer............................Clare Libbing Producer .......................................Michael Sagot Production Company ...................Caviar Content

WE THOUGHT ABOUT YOU JUDGES COMMENTS: LISA: “Brilliantly done. To see something that really causes a person to have an emotional reaction is what I look for in great advertising, and these tv spots... check, check, check... they check all the boxes.” SAM: “Really strong work. Well shot, high production values, and stories that were really compelling.”

JACKSON INTEGRATED // MIXED/MULIPLE MEDIA, NATIONAL B TO B

RERACK AND WIN

Client ....................EMERSON NETWORK POWER Art Director ..........................................Drew Hill Writer ............................................Jessica Husek Creative Director ..........................Dave Reyburn Account Executive..........................Tim Newman Account Supervisor........................Norm Cosand WWW.RERACKANDWIN.COM

ROAD PICTURES // ADVERTISING FOR THE ARTS & SCIENCES, TV

INDYFRINGE

Client ..........INDPLS THEATRE FRINGE FESTIVAL Director/Writer.............................Joel Umbaugh Director of Photography ............Jim Timperman Producer .........................................Greg Malone Producer ..............................................Kim Cline

JACKSON INTEGRATED // PUBLIC SERVICE, CAMPAIGN

ART OF YOUTH

Client .........MARION CO COMMISSION ON YOUTH Art Director ..........................................Drew Hill Writer ............................................Jessica Husek Client ....................................................Jim Wark

TIMBER DESIGN COMPANY // ADVERTISING INDUSTRY SELF-PROMOTION, STATIONERY Client ........................TIMBER DESIGN COMPANY Creative Director.............................Lars Lawson

TIMBER BUSINESS CARDS

GOLD ADDY WINNERS TIMBER DESIGN COMPANY // ADVERTISING INDUSTRY SELF-PROMOTION, DIRECT

HANG TAG PERPETUAL CALENDAR

Client ........................TIMBER DESIGN COMPANY Creative Director.............................Lars Lawson

JACKSON INTEGRATED // ADVERTISING INDUSTRY SELF-PROMOTION, DIRECT

NEW ANIMAL BROCHURE

Client ...............................JACKSON INTEGRATED Art Director ................................Jeff VanAusdall Writer ...........................................Dave Reyburn Creative Director ..........................Dave Reyburn Creative Director .............................Ron Jackson

TIMBER DESIGN COMPANY // ELEMENTS OF ADVERTISING, LOGO

8FIFTEEN IDENTITY

Client ...................................................8FIFTEEN Creative Director.............................Lars Lawson

HIRONS & COMPANY // ELEMENTS OF ADVERTISING, LOGO

BTOWN PIZZA

Client ............................................BTOWN PIZZA Art Director ...............................Drew Hammond

PUBLICIS INDIANAPOLIS // ELEMENTS OF ADV, ILLUSTRATION CAMPAIGN Client ...............................LEARN MORE INDIANA Senior Art Director .............Jan Michael Bennett Copywriter .......................................Jeff Watson Illustrator ...................................David Fullarton

LEARN MORE INDIANA ILLUSTRATIONS

GOLD ADDY WINNERS EARSHOT AUDIO-POST // ELEMENTS OF ADVERTISING, SOUND DESIGN

INDY 500 TEASE 2009

Client ..................................ABC SPORTS / ESPN Sound Designer ...........................Brice Bowman Sound Designer ...................................Rick Such Sound Designer................................Ben Ericsen

SILVER ADDY WINNERS AGENCY

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