Get back on board

existing passengers back to the railway.

Jacqueline Starr, chief executive of the Rail Delivery Group, said: “Rail is fundamental to helping connect passengers to the people, places and things they love, supporting local communities, boosting economic activity and driving a green recovery. Nothing Beats Being There is a rallying call to customers to experience the power and joy of being there in person in a world where our lives have become more and more digital and screen-based.

overall revenue is still at around 78% of 2019 levels, with commuting and business travel at considerably less than in 2019.

The advert is a call to customers to take the train to experience something in person whether that is to attend a meeting, have a business lunch or visit some friends, as it is a reminder of real life experiences and there is no better way to experience them than by rail. Using a mixture of shared social media footage and filmed footage, the advert seeks to boost demand from the leisure, commuter and business markets.

Presently, taxpayers are making up the lost revenue of the rail industry by up to £175 million a month, so it is important to attract new and