MaisonDAO Transitioning Digital Fashion and Art to Web3

MaisonDAO is a Decentralised Autonomous Organization (DAO), a Web3 project dedicated to digital fashion and art, founded in 2021 by MaisonLabs founder Szymon Mikolajczyk and co-founder Elena Nazaroff. A decentralised art-tech collective, they were joined by 70+ creators and 3D studios from all over the world.

MaisonDAO facilitates collaboration and co-creation between independent designers and brands in the Web3 space. By bringing together creators and tech startups, it aims to assist brands in the Web3 transition, as well as educate them about Web3 tools and decentralisation.

MaisonDao aims to create a more equitable and balanced digital world - with minority and women-owned studios and brands leading the way - to support young artists from Africa, Russia, and Ukraine, 80% of whom are women. The purpose of this project is to give people around the world the opportunity to grow and earn an income as independent creators by building bridges to brands and connecting them with new clients, educating brands about the future of collective co-creation, and promoting young talent.

Digital Fashion

As part of its partnership with Kadine James, MaisonDao operates Immersive Kind Gallery in Spatial. The gallery features digital wearables and 3D creations from MaisonDao members, as well as runway shows and events. In addition to digital fashion, MaisonDao held film screenings and discussion panels to introduce the concept of the Metaverse and create interactive VR experiences in 2022.

At MaisonDAO’s launch in June 2022, over 1000 people registered to celebrate digital fashion and get a glimpse of the future. Since then, various international young talents - members of MaisonDao - showcased their digital fashion; Jessica Avarelo UK, Jessica James South Africa, Estelle Pearce UK, HONEY brand by Svetlana Yakunina Italy, Eliz Gener Israel, KeyGee Siberia, Hadeeart (Idiat Shiole) Nigeria, Kostika Spaho USA, and many more.

An additional collaboration with The Immersive KIND gallery included a hybrid event for London Pride, featuring MaisonDAO member Jessica Avarello’s work on the largest screen in Central London. In collaboration with Greenpeace, a Movie Screening features a fashion film on sustainability, followed by a real-time panel discussion in Spatial.