5 minute read
No. of GPLFs trained 3709
Kannada, poultry in Chikkaballapur, handloom clusters in Gadag, cotton bags in Bengaluru Urban, sanitary napkins in Ramanagara, Chikkaballapur and Mysuru districts, Sanjeevini cafés in Gadag and Mysuru, handicraft cluster in Mysuru, jute cluster in Vijayapura and Bagalkote, chikki production in Uttara Kannada, Sanjeevini Highway hubs in Dakshina Kannada, roti production in Mysuru, home shops in Mysuru, flower cluster and coir and rope making in Tumakuru. Eventually, the learning will be integrated into Sanjeevini across the state during 2020-21. Sanjeevini focuses on linkages and convergence with other departments and ministries for social development to ensure SHG women can get their entitlement of various government programmes. SHGs are encouraged to participate in Gram Sabha and place their opinion and application for entitlements. Sanjeevini women participation in Gram Panchayat Development Plan (GPDP) contributed to the success of the people plan process. Sanjeevini acts as an information hub and provides services at the doorstep of poor households for effective social inclusion and also provides information about other social development to address other factors associated with poverty, as was undertaken in Uttara Kannada district under Mission 55. Sanjeevini women work as Krishi Sakhi, Pashu Sakhi, Matsya Sakhi and Bank Sakhi and ensure SHG women get all entitlements. Sanjeevini promotes bank linkages and insurance through SHGs by educating and creating awareness among poor women. A gender equality, women’s rights and empowerment approach to livelihoods, which includes: security and freedom from violence for women, resources and capabilities – ensuring use, access control and ownership of resources and entitlements by women by linking them to social protection schemes, and voice and agency strengthening women’s identity as citizens of the country and as economic actors; promoting decision making and increasing engagement of women in leadership roles.
Market Exposure & Linkages
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Sanjeevini women are provided all kinds of market exposure, training and linkages. Sanjeevini women were financed to participate in National and International Trade fairs, SARAS fairs all over the country and allocated to stalls in Malls and Metro Santhes. Surekha from Sri Kannadathi Sanjeevini SHG from Afzalpur, Kalaburagi made tremendous sales, got pan-India and international orders for sanitary napkins. Dakshina Kannada Chief Executive officer of Zilla Panchayat created two Highway Hubs which are pit stops for food on the highway, with stalls allotted to different SHG micro-enterprises. Sanjeevini SHG products are registered on the Government e-market Place (GEM). Janani Sanjeevini SHG from Cholanayakanahalli GPLF received the very first SHG order for cotton bags from the Chemical and Fertilizer Ministry Government of India on GEM. Chamarajanagar and Uttara Kannada Sanjeevini teams have brought tribal community families under the aegis of financial inclusion by enabling access to a wide range of financial services including savings, credit, pension, insurance, remittances based on systematic linkages and coordination with the local branches of banks.
The initial focus of the programme was on economic empowerment and later, the community was motivated to engage in other social development activities. They provided the indigenous people training for enhancing the quality of the forest produce they pick and market through the VAN DHAN programme. The women members of Sanjeevini participate in all community activities. During the recent floods in several districts, Sanjeevini women worked with district administrations to provide food and other support to the flood-affected. The corona pandemic saw SHGs from all districts mobilising to produce masks to meet the demands of the district administration.
Future programmes
Change does not come on its own. Sanjeevini could not have achieved what it has been able to without the concerted hard work and struggle of all these women. Behind all these stories are people who believed that to run one needs to walk first. Sanjeevini, devoid of any kind of subsidy, has made unique evolutionary strides and is well on its way to make our Chief Minister’s dream of ‘one Village, one Product’ a reality soon. our aim is to add transgenders and people with disabilities into existing SHGs located in their villages in order to motivate them into livelihood activities and provide community support for their activities.
on the anvil, are plans to geotag and map all SHGs in Karnataka on a single platform. This platform will have all details of all SHG members, the livelihood activities and the family income etc. In addition, Sanjeevini is in the process of designing and developing an e-commerce platform for online marketing. As Sanjeevini works in close collaboration with Gram Panchayats, 2020-21 strategies for PRI-CBo convergence have been planned. More intensified strategies for convergence with other government departments are also on the cards. In order to counsel SHG women about livelihood and other activities including convergence activities with other government activities, Sanjeevini will be starting counselling centres in all 176 blocks. This way we shall ensure all SHGs get all their entitlement from all government departments. We are in the process of appointing young professionals who have a background in rural development to drive livelihood promotion activities in the districts. We are strengthening community based infrastructure and capacity by identifying and training more Community Resource Persons and setting up Community Resources Centres in 6 taluks on a pilot basis. Change comes when we walk together towards a common goal. We invite women to reach our call centre at 8088482105 and get guidance in the various programmes that have been set up to enable and empower women. We are upgrading the capacity of the dedicated call centre for SHGs and it will provide comprehensive information and assistance about all schemes offered by various government departments. In addition, we are going to set up counseling centers at the block level to help SHGs benefit from the various schemes. We are in the process of appointing young professionals who have a background in rural development to drive livelihood promotion activities in the districts.
The focus in the coming years will be on value-chain development and creation of forward-linkages for agriculture. We are forming organic Farm Clusters, Custom Hiring Centres and Dairy Farm Clusters. In Dakshina Kannada, Uttara Kannada and Udupi, we are setting up Mangrove Conservation Clusters and Fisheries Clusters.
Sanjeevini cafes, mobile cafes, mobile shops, flower auction centres, home shops, handicrafts and handloom clusters are on the cards. The idea is to ensure every SHG / SHG member should have a source of self employment. Sanjeevini would, true to its name, ‘Rejuvenate’ the life of poor, rural women.
✆We invite women to reach our call centre at 8088482105 and get guidance in the various programmes that have been set up to enable and empower women.
We are upgrading the capacity of the dedicated call centre for SHGs and it will provide comprehensive information and assistance about all schemes offered by various government departments.