YOUTH CHALLENGE I
N
T E
R N
A
T
I
O
N
A L
Visual Identity Guideline 2014
YOUTH CHALLENGE I
N
T E
R N
A
T
I
O
N
A L
Visual Identity Guideline General guidelines for using the Youth Challenge International Corporate Logo
Created for Youth Challenge International by
Youth Challenge International: Visual Identity Guidelines All contents of this manual, including the logo and its applications are property of Youth Challenge International. c. 2014
CONTENTS 1
ABOUT YCI
2
ABOUT THIS GUIDE
3
ELEMENTS Our Logo
4
ELEMENTS Our Logo
5
ELEMENTS Our Logo
6
ELEMENTS Typeface
7
ELEMENTS Our Colour
8
ELEMENTS Spacing
9
USAGE
23
FILE LOCATION
24
INDEX
ABOUT YCI
Driven by our mission
Building on over 25 years of experience, Youth Challenge International’s programs are designed to meet the needs of youth affected by poverty through four integrated sectors: livelihoods, health, leadership and the environment. We engage youth in creating solutions to the challenges they face. YCI incorporates youth development, volunteerism, partnership and equity into all that we do. For over 25 years, Youth Challenge International’s identity promoting youth innovation to drive positive change has remained the same. But our logo has gone through constant re-invention through the years.
1
ABOUT THIS GUIDE
Why is this guide important?
Our logo is part of our identity. It is the “face” of the organization, a way for the world to identify us. This guide is an overview of YCI’s visual identity. It has guidelines on how to use our “face” properly, for web or for print, in all that we do. This guide is designed to help us communicate and represent YCI’s identity in the most effective way. Following these guidelines is crucial in sending out a strong message, so please take a moment to have a thorough understanding of our visual identity.
2
ELEMENTS OUR LOGO
This is our standard logo. It is used for most applications. Our logo is composed of two parts: The SYMBOL The LOGOTYPE
YOUTH CHALLENGE I
SYMBOL
3
N
T E
R N
A
LOGOTYPE
T
I
O
N
A L
ELEMENTS OUR LOGO
ALTERNATE LOGOS These are our alternate logos, used on certain occasions when the standard logo cannot be used.
YOUTH CHALLENGE I
N
T E
R N
A
T
I
O
N
A L
BLUE
YOUTH CHALLENGE I
N
T E
R N
NEGATIVE
Y
A
T
I
O
N
A L
4
ELEMENTS OUR LOGO
SYMBOL AS ICON The symbol can be used as icons on the web, like as an avatar on Facebook, Twitter, LinkedIn, and Youtube.
5
ELEMENTS TYPEFACE
TYPEFACE Optima Regular is used for the logotype, headlines, taglines and headers.
Helvetica is used for body texts. Arial is used when Helvetica is not available.
Optima Regular
Helvetica
Aa
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHJIKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
6
ELEMENTS OUR COLOUR
COLOUR This is our colour. It is also part of our identity. Must be used in most applications associated with YCI.
Dark Blue
CMYK | 100 93 34 25 RGB | 33 44 94 PMS | Pantone 2766 C Web | #212c5e
Light Green CMYK | 56 1 100 0 RGB | 126 192 66 PMS | Pantone 368 C Web | #7ebd42
7
ELEMENTS SPACING
CLEARSPACE The logo must always be surrounded by clear space; free of text, illustrations, or other logos. The clear space is defined by the height “Y” of the logotype.
8
USAGE
DOS & DON’TS
The following illustrations demonstrates correct and incorrect usage of the YCI logo. While it does not cover every possible scenario, you will formulate a good idea of what is acceptable and what is not.
9
USAGE USAGE
There is no maximum size restriction, however, there is a minimum size requirement. The minimum width of the logo must always be at least 1.5” (38.1mm) for print or at least 110 pixels for on-screen. Any smaller than that, the logo will not be clearly visible.
YOUTH CHALLENGE I
N
T E
R N
A
T
I
O
N
A L
On-screen 110 px Print: 1.5” (38.1 mm)
YOUTH CHALLENGE I
N
T E
R N
A
T
I
O
N
A L
Actual minimum size
10
USAGE USAGE
Standard logo may only be placed on a light background, where there is a distinct tonal difference between the background and logo.
YOUTH CHALLENGE I
N
T E
R N
A
T
I
O
N
A L
YOUTH CHALLENGE I
If the logo is to be placed on a dark background, the negative logo must be used.
N
T E
R N
T
I
O
N
A L
YOUTH CHALLENGE I
N
T E
R N
Y 11
A
A
T
I
O
N
A L
USAGE
The logo may not be placed directly on to an image or busy photographic backgrounds.
YOUTH CHALLENGE I
If using an image or busy photographic background is unavoidable, the blue logo must be used.
N
T E
R N
A
T
I
O
N
A L
YOUTH CHALLENGE I
N
T E
R N
A
T
I
O
N
A L
12
USAGE
Don’t change the size relationship of the symbol to the logotype.
YOUTH CHALLENGE I
N
T E
R N
A
T
I
O
N
A L
Don’t add effects like shadows, emboss, and gradients to the logo.
YOUTH CHALLENGE I
N
T E
R N
A
T
I
O
N
A L
YOUTH CHALLENGE I
13
N
T E
R N
A
T
I
O
N
A L
USAGE
Don’t stretch the logo.
Don’t compress the logo.
YOUTH CHALLENGE I
N
T
E
R
N
A
T
I
O
N
A
L
YOUTH CHALLENGE I N T E R N A T I O N A L
14
USAGE
Don’t add anything to the symbol.
♥ Don’t alter the color specifications within the symbol or the logotype.
YOUTH CHALLENGE I
15
N
T E
R N
A
T
I
O
N
A L
USAGE
or g
Don’t attach text of any kind to the symbol.
. yci
Don’t use the symbol by itself in email signatures.
Joe Smith Communications Assistant Youth Challenge International
16
USAGE
The logo must appear only in horizontal position
I
YOUTH CHALLENGE
N
N
T E
R N
A
T
I
O
N
A L
R N
I
T E
YOUTH CHALLENGE
A T I O N A L
17
Y O U T H
I
C H A L L E N G E
N
N T E R
A T I O N A L
TEMPLATES
In the following pages are templates that we usually use. The location of these templates can be found in File Location.
18
TEMPLATES
BUSINESS CARD
19
POWERPOINT PRESENTATION
TEMPLATES
PowerPoint templates are created depending on the specific presentation. Always use YCI fonts and colours. PowerPoint cover page, template location in File Location
20
TEMPLATES
LETTERHEAD Please create all letters with our letterhead, with the content all left aligned. Keep letters minimalistic. Don’t add any other designs, like flourishes and multi-coloured fonts.
21
TEMPLATES
CERTIFICATE Standard certificate template. Use appropriate paper stock and size. Must be printed in colour.
22
FILE LOCATION All pertinent files in this guide can be found on G share. Copy the files to your machine and open it from there, to avoid accidental changes, or worse, deletion. Logo File location: G share/YCI Style Guide/2-Logo Typography File location:G share/YCI Style Guide/3-Fonts (These font files can be dragged and dropped into your own local Fonts folder.) PowerPoint Templates File location: G share/YCI Style Guide/4-Stationary/Powerpoint Template Letterhead File location: G share/YCI Style Guide/4-Stationary/Letterhead Business Card File location: G share/YCI Style Guide/4-Stationary/Business Card Certificates File location: G share/YCI Style Guide/4-Stationary/Certificates
23
A
T
alternate logo 9, 16, 17
templates 24, 25, 26, 27 typeface 11
C clearspace 13 colour 12
I
INDEX
U usage don’ts 16, 17, 18, 19, 20, 21, 22 dos 15, 16, 17, 22
icon. See also symbol
L logo 8 alternate logo. See also alternate logo logotype 8 symbol 8, 10, 20, 21
24
YOUTH CHALLENGE I
N
T E
R N
A
T
I
O
Visual Identity Guideline 2014
N
A L