Ultimo Italian Restaurant

from Raissa Anjanique - Social Media Specialist Portfolio 2022 - 2023

by Raissa Anjanique

Circle K Indonesia

Instagram Reels

CHALLENGE:

Very segmented market; SES A foreigner (especially Italian) that lives or comes in the holiday season to Bali.

SOLUTIONS:

Authentic Italian dishes and human interest is the key, we created different stories on each video to create an emotional attachment between the restaurant and customers. An excellent visuals, angles, and back sound would attract the guest to visit the restaurant.

Swisse Indonesia

CHALLENGE:

Gain Indonesian awareness market of a newly comer beauty and health brand from Australia in the middle of fast-growing local beauty industries.

SOLUTIONS:

Mainly focus on the products' USP (Unique Selling Proposition) to prospective buyers to help them consider; what makes it different from other brands and what makes it worth it.

Created #DiscoverABetterYou campaign collaboration with health and beauty KOL to make a promo code

Swisse Indonesia Instagram Reels

Challenge:

Lacks of content production capability (technically)

Solutions:

Created instagram reels with graphic motions containing health and beauty information and usp of the products using trending sounds on instagram reels.

OOPS Crackers Instagram Reels

CHALLENGE:

Clients want to change the audience to Gen-Z teenagers and gain more reach and followers with a help of the Instagram reels algorithm.

SOLUTIONS:

We provide informative and educational content, delivered with fun visual, and interactive copywriting to engage whether with current or new audiences

OOPS Crackers

CHALLENGE:

One of the legendary snacks in Indonesia that have been on a market for over a decade, now their old customers are grownups millennial. They want to change the target audience to Gen-Z teenagers and convert them into buyers.

SOLUTIONS:

Mainly posted daily and relatable things to Gen-Z audiences, such as about school, love life, pop culture, and current trends. Use friendly, cheerful, and playful tone of voice in the contents to make them feel close to the brands.

ACHIEVEMENT: growth average of 20% organic reach growth average of 22% organic followers

*Period: Monthly (January 2021 - May 2022)

OOPS Crackers

Brand Activation

#OopsGombal Challenge

OBJECTIVE:

Engagement, reach, and followers (organic)

WHAT WE DO:

In order to celebrate Valentine's day with the loved ones, we decided to made #OopsGombal challenge because it was a trend to created a "pick up line" amongst gen-Z teenager.