4 minute read
DRC : Global leader in Diamond Detection and Traceability solutions.
A brainchild of the softspoken, low profile and proactive Tech Entrepreneur Vipul Sutariya DRC Techno has made life easier for the diamond industry by addressing its pain points. When everyone is talking about traceability, DRC’s innovation the Gem ID machine is designed to provide unique identification of any diamond scanned into its system. In short, it generates an AADHAR CARD for each diamond that it scans.
for the diamond business, particularly in terms of maintaining customer confidence in natural diamonds, as no device was publicly available and no lab offered small diamond detection services.
To restore customer confidence in the natural diamonds business, the DRC team embarked on the task of solving this industry problem. The team began working on the problem-solving mission in 2013.
Within a year, in 2014, theydeveloped the world's first UV spectrum-based lab-grown diamond identification technology. A FREE sorting service from their office premises was launched. So severe was the problem that people waited for hours in a serpentine queue that extended to more than a kilometer.
In 2015, DRC introducedtheir first product, branded "D - Secure," to the market.
Innovative Product launches :
DRC chose The Hong Kong Jewellery and Gem Fair to launch its Diamond detectionmachine.
DRC’s J Smart Pro, J-Mini and J-Detect can identify diamonds grown using the chemical-vapor deposition (CVD) or high-pressure, high-temperature process (HPHT), with the ability to scan loose or mounted goods, 0.003 carats and up and, primarily, in the D-K color range. The machines are designed for the user to make identification conclusions based on diamonds’ phosphorescent and photoluminescent properties.
DRC machines are versatile. They not only detect whether a diamond is mined, or lab created, they also auto detect whether the diamonds are CVD or HPHT. The machine marks the stones accordingly.
There are many machines that cab detect and mark HPHT diamonds. DRC machines can auto detect and mark CVD diamonds too. This is made possible due to the presence of inbuilt long wave fluorescence mechanism. The scanning process, detection and generation of report is done in 45 seconds flat.
Inspiration :
DRC Techno is based in Surat, the global diamond hub. Being a part of the diamond industry Vipul Sutariya was aware of the problems the industry faces. His motto was to help this Industry thrive and function seamlessly and smoothly. DRC was incorporated with the mission to solve the problems ofthe industry through innovative yet affordable technology thatcan help in the growth and ultimately help society to thrive. DRC has a customer base of 200 with a presence in 40 plus countries and a talented team of 70 professionals.
De Beers Group introduced its lab-grown diamond detection machine in 2012. The price of over $70,000 was rather steep even for large manufacturers. It was thus an unaffordable solution in 2012.
Moreover, itwas exclusive to the De Beers sight holders and not for other stakeholders. At that time, there a significant number of lab-grown diamonds were being mixed with mined diamonds in the smaller sized stones.
Vipul realized that if a solution is not found quickly, it would be a major catastrophe for the diamond business, particularly for Indian manufacturers as majority of the small sized diamonds are manufactured in India.
DRC team realized that this would be a significant issue
Prompt After Sales Service : DRC spends very little money on marketing. Most of the new customers have been referred by an existing happy client. It enjoys a strong goodwill and word of mouth. Prompt and efficient service is the foundation that has built their reputation. They have set unmatched service standards globally.
“The heart of a diamond detection machine is the UV source. We procure the UV source from the best manufacturers in the world rather than procuring it from
China though the price difference is substantial. The life of an ordinary UV source is 2 years. Our UV sources lasts for minimum 4 years.Some of our valued customers who have not replaced it since 2016 as they haven’t faced any problem”. Says, Hardik Patel, CEO DRC Techno.
“We sell machines only to those cities that we are able to service. Once we had received an order from Iran where we had no service representative. In this case we routed through a European agent who took the responsibility of After Sales Service.
We have appointed field engineers in Mumbai, New York, London, and otherother centers we have installations.
Aadhar Card for Diamonds :
How does a jewellery manufacturer ensure that the diamonds that he had supplied on memo are the same ones that have been sent back?
How does a retailer ensure that the diamonds studded in the ring that has come for buyback are the same ones that were sold by him?
How can a consumer tell if a jeweller has swapped his diamond?
The answers to the above questions that we invariably get are the certificate from a gemological lab and the girdle inscription.
Unfortunately, both do not provide a conclusive proof of a diamond’s origin.
A few years ago a major scandal was unearthed in the US. Some unscrupulous elements had copied the GIA laser inscription on a mined diamond and got it inscribed on the girdle of a CVD diamond.
Because the CVD had the same properties as a natural diamond andhad the supporting GIA certificate, the fraud was difficult to detect.
This incident provided a fodder for the DRC team to find a solution that led to the launch of Gem ID.
The GemID machine is designed to provide absolute, completely unique identification of any diamond scanned into its system thereby offering consumers complete confidence that the diamond that they have purchased can be verified after handling by a third party.
GemID technology scans a diamond of any size or shape whether it is loose or mounted in a matter of seconds. It then identifies the unique digital signature of the diamond, like scanning its DNA, before the proprietary technology digitizes the information for universal storage of the encrypted data. Any other user of GemID technology can re-scan the diamond at any time and provide positive identification of the diamond.
Unlike other systems, the technology is easy and fast to use without slowing customer transactions in the sales or service areas. GemID is priced at $4999 (USD) and comes with a comprehensive one-year warranty.