EVAGLOW: A new lab grown diamond jewellery brand from the Salem based house of AVR Swarnamahal Jewellers

LAB GLOW’S AMBITIOUS PLAN

REVEALED

“We plan to open 150 doors for Labglow in the next three years. Our first store is scheduled for launch this festive season in Mumbai”

Arnav Mehta

Managing Director

Labglow diamonds attracted the attention of the Gem and Jewellery trade when the brand was showcased at IGI’s D show in Delhi in the Month of May 2022. The young and dynamic Managing Director, Arnav Mehta, shared the company’s vision and the way forward in conversation with Anil Prabhakar.

Diamond is an ultimate brand in itself. Created, cultivated and nurtured over thousands of years, it is the world’s most allured brand. Brightest, Hardest and Rarest….The day Federal Trade Commission ( FTC ) declared that lab grown or machine mined diamonds are DIAMONDS, the world’s perception about them changed We at Labglow are proud of being in the LGD business. LGD is part of the umbrella brand ie. a diamond.

Industry people are creating perception in consumers’ mind that is incorrect. We don’t agree to the way in which some of the industry players’ outlook towards the business.

Affordable, cheaper, sustainable are the adjectives used to describe the category. This is incorrect. It creates doubts in consumer’s mind such as: Are LGDs real? Or are they fake? Are they Synthetic? Or artificial? Using the