Course 2 – Onpage SEO DURATION: 2 DAYS | TIME: 4.00 HOUR | ONLINE CLASS CONDUCT BRINGSEO.COMBY
On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to improve a website’s search engine rankings and earn organic
What is Onpage SEO?
Intraffic.addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images.
1. Meta Title Optimization - Title tags show up in Google’s search results and help searchers understand what the page is about. (55 - 60)
2. Meta Description - Expand on the title, Keep it under 150 – 160 characters, Include your primary keyword
Onpage Checklist
3. Optimize your images - Name images descriptively (Use descriptive filenames like black-puppy.png or eiffel-tower.jpg.), Add descriptive alt text
Onpage Checklist
2. Add External links - External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source).
3. Header tag - Ensure your page has properly formatted headings and subheadings (H1, H2, etc.)
1. Add internal links - Internal links help Google understand what your page is about. They also help search engines and users to navigate your website.
1. Italic and Strong optimization - Putting keywords in bold (by using <B> and strong <STRONG> HTML tags) and italic (<I> and <EM> tags) has a positive impact on web pages’ rankings.
2. Keyword optimization - Proper keyword optimization can improve SEO and the odds of getting your content among the top search results and, subsequently, earning more traffic, leads, and customers.
Onpage Checklist
3. URL structure - Ideally, the URL for any page on your site should be short and simple and contain relevant keywords (such as those appearing in the content’s title).
1. Social media in Blog - If marketing is an important part of the website, make sure social media profiles and share buttons are linked to your pages.
2. Avoid Keyword Stuffing - Keyword stuffing is the practice of loading an article with keywords but at the expense of the content. It’s important to avoid doing this. While it’s true that more keywords often result in higher search rankings, if those keywords are overused and the content is poor, the effect will be the opposite.
Onpage Checklist
Onpage Checklist
1. Add FAQ’s - The benefit of this type of display is that it makes a website's position take up more space in the search results.
2. Find and Fix Keyword Cannibalization Issues - Keyword cannibalization happens when multiple pages on the same site rank for the same keywords, therefore competing with one another.
Onpage Checklist
1. Find and Fix Orphaned Site Pages - Pages on your site should always be linked to from at least one other page.
2. Ensure Your Site’s Content Update - Content naturally ages and becomes outdated. But updating old content is one of the easiest tasks that you can implement to see big wins.
Onpage Checklist
1. Long-tail keywords
1. Short Tile Keywords - These are keywords that have one or two words with high search volume.
Onpage Checklist
2. Mid-Tail Keywords - These fall between short tail and long tail keywords. They are longer than short tail and shorter than long tail keywords.