Course 4 – Technical SEO DURATION: 2 DAYS | TIME: 4.00 HOUR | ONLINE CLASS CONDUCT BY BRINGSEO.COM
TechnicalSEOisallaboutimprovingthetechnicalaspectsofawebsitein ordertoincreasetherankingofitspagesinthesearchengines.Makinga websitefaster,easiertocrawl,andmoreunderstandableforsearchengines arethepillarsoftechnicaloptimization.
WhatisTechnicalSEO?
Herearethebasictechnicalbestpracticeseveryoneshouldfollow.
1.Plan your website structure
2.Make sure your site is Indexable
3.Make sure you’re using HTTPs
4.Make sure your website is accessible at one domain
5.Make sure your site loads fast
YoucanusetoolslikePageSpeedInsightsandGTMetrixtoseehowfastyourwebpageloads.
CheckwhetheryoursiteneedsworkwithGoogle’sMobile-FriendlyTesttool.
6. Make sure your site is mobile-friendly
7. Image compression
Compressingimagesmakesimagefilessmallerandimproves pagespeed.That’simportantbecausepagespeedisaGoogle rankingfactor.
https://tinypng.com/
Brokenlinkscannegativelyimpactuserexperienceandbreakthe flowof‘authority’
https://www.brokenlinkcheck.com/
8. Fix broken pages
Contentthatappearsonthewebinmorethanoneplace.
9. Fix duplicate content issues
https://www.duplichecker.com/
Robots.txtisaplaintextfilethattellssearchengineswherethey canandcan’tgoonyoursite.
10.Create a robots.txt file
11. Create and submit a sitemap
Sitemapstellsearchengineswheretofindimportantcontentonyoursiteso theycaneasilycrawlandindexyourpages. YoucanusuallyfindyoursitemapatoneoftheseURLs: /sitemap_index.xml/sitemap.xml /sitemap
12. Set up Google Analytics
GoogleAnalyticsisafreetoolthatletsyouseehowmanypeoplearevisiting yoursite,wherethey’recomingfrom,andhowthey’reinteractingwithit.
13. Set up Google Search Console
GoogleSearchConsoleisafreetoolfortrackingyoursite’sorganicsearch performance.
Manualactionsaretypicallycausedbyaclearattempttoviolateor manipulateGoogle’sWebmasterGuidelines—thisincludesthingslikeusergeneratedspam,structureddataissues,unnaturallinks(bothtoandfrom yoursite),thincontent,hiddentext,andevenwhatisreferredtoaspure spam.
14.Check Search Console for Manual Actions
data/faqpagehttps://developers.google.com/search/docs/advanced/structured-
StructureddatahelpsyourorganiclistingsstandoutontheSERPs,andin theexamplebelow,youwillseeboththereviewstarsandthepricethat enhancestheresult.
15. Add Structured Data