Course 1 – Basics of SEO DURATION: 2 DAYS | TIME: 4.00 HOUR | ONLINE CLASS CONDUCT BRINGSEO.COMBY
Basics of SEO 1. Introduction 2. How Search Engine Works 3. Types of SEO 4. Keyword Research & Competitor Analysis 5. Onpage SEO 6. Offpage SEO 7. Algorithm Updates 8. SEO Tools
Search engine optimization (SEO) is basically the practice of increasing both the quality of traffic going to your website through the organic results of search engines.
1.1 Introduction
Google’s search engine works around these two main functions:
Crawling and Indexing
Crawling - When you enter a search query in the search engine, you might assume that Google hunts through the entire world wide web in that moment.
Indexing - Once a website has been crawled, it’s time to for it to be added to the database.
1.2 How Search Engine Works
Black
1.3 Types of SEO
White Hat SEO Hat SEO Hat SEO
Gray
Onpage SEO
Offpage TechnicalSEOSEO
1.3 Types of SEO
1.3 Types of SEO SEO
International
Local eCommerceSEO SEO
NegativeSEOSEO
1.3 Types of SEO Content SEO Mobile
1.4 Keyword Research Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP).
1.5 Competitor Analysis An SEO competitor analysis, or SEO competitive analysis, involves researching the content and other elements of the content, like the links and keywords a competitor has used. Put simply, it is an SEO comparison between two competing websites in a similar industry or business.
Competitor analysis SEO can include: • SEO keyword competition analysis • Competitor backlink analysis • Top content analysis
1.6 Onpage SEO On-Page SEO is the process of optimizing web pages’ title tags, internal links, HTML code, URL, images, and many other on-page elements to improve rankings and user experience.
1.7 Offpage SEO You can think of off-page SEO as everything you do outside of your website to help it rank higher in Google's search results. It includes getting good social media advertising, getting clients to give you good reviews on online forums, and getting links from credible websites in the same field as you.
Offpage SEO & Backlinks You can think of off-page SEO as everything you do outside of your website to help it rank higher in Google's search results. It includes getting good social media advertising, getting clients to give you good reviews on online forums, and getting links from credible websites in the same field as you.
Every search engine aims to provide the best, most relevant results for users.
1.8 Algorithm Updates
Google’s algorithms work in a complex system (there are 200+ ranking factors, for example) to answer search queries in the best possible way. Each Google algorithm uses a set of rules, combined with data from its index, to calculate which web pages answer a given search query best, and then the search engine uses its programmed ranking signals to hierarchically organize those pages in search results according to their relevance.
Algorithm Updates
Panda VenicePenguin(2011)(2012)(2012)
Algorithm Updates
Here is a list of the major Google algorithm updates over the past 10 years and a short summary of what each meant to webmasters and users.
Caffeine (2010)
Algorithm Updates
Pirate Hummingbird(2012) (2013) Pigeon HTTPS/SSL(2013)(2014)
Mobilegeddon (2015) RankBrain (2015) Possum Intrusive(2016)Interstitials Update (2017)
Algorithm Updates
Mobile Page Speed Update (2018) (2018)
Algorithm Updates
Medic
BERT (2019)
SEO tools provide data and alerts about the overall health and success of your website. They help uncover areas of opportunity and identify weaknesses or issues that may prevent you from ranking and earning visibility in the SERPs.
Just as actual tools each have a specific role, the same is true in SEO.
1.9 SEO Tools
SEO Tools Google PageSpeed Insights - Check the speed and usability of your site on multiple devices Ahrefs Webmaster Tools - Run a technical audit of your site Google Analytics - Complete web stats and search insights
SEO Tools Google Ads Keyword Planner - Know what people search for Google Trends - See the relative search popularity of topics XML Sitemaps - Create a sitemap
SEO Tools Copyscape - Check for duplicate content Screaming Frog SEO Log File Analyser Google Mobile-Friendly Test - Check your site’s mobile-friendliness