LOOKBOOK 2018

Page 1


RAJI is a brand of ready-to-wear clothing and accessories that stand out by combining modern sartorial elegance and traditional Algerian handicraft. Everyday items are beautified, for a unique and unabashed rendering. RAJI, nonconformist Luxury Through a collection with a “casual-ethni-chic” look, RAJI defends small Algerian business crafts and promotes this ancestral form of artistry. Contemporary materials and traditional embroidery form a soft mixture between the east and the west, inviting us to get carried away. The sober, refined RAJI pieces can be worn all year round. RAJI, know-how and modernity RAJI reconciles the small business crafts of embroidery the North Africans, such as the fetla, the mejboud and the chaara, with modern articles such as the sweatshirt, the T-shirt or the handkerchief dress. Sewn in a workshop a few kilometers away from Algiers, Raji respects the ethics of the workers and promotes the conservation of a craftsmanship that is otherwise fading. RAJI, customizable Products RAJI also brings to its clientele a service of customization. It is possible to create an exclusive model by choosing: colors, materials, embroidery, locations and whims … This gives our customers the opportunity to create a unique and original product that reflects their own tastes. About RAJI RAJI is a brand of ready-to-wear clothing and accessories born in July, 2013. Her founder, Hana Ferradji, created it for a clientele wishing to wear pieces decorated with thousand-year-old embroidery while still remaining contemporary.




Veste El Danim Tshir Boussa Pantalon Mdwar









Tshirt Moujahida


Tshirt Duchesse de Tlemcen

SAC BELDI


Tshirt Make el djazair great again



SWEAT MABROUK


SWEAT JUG




Tshirt Bab el Oued University







Collier el handassi






collection disco maghreb



collection disco maghreb






Veste Alyanisun


Abaya YA



MUG ZIRIYA

PANIER MOUIMA


www.rajicollection.com facebook.com/rajicollection @rajicollections


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.