Site 2010 Theme
Creative Services Ben Rakozy October 27, 2009 10:51 AM
SITE 2010 Theme October 27, 2009 10:51 AM
SITE 2010 Theme
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Creative Brief
Project Parameters
General Background Information Site launched a new brand at the International Conference 2008 in Montreux, Switzerland. Met with membership enthusiasm, the brand no longer uses the “incentive travel industry” language — instead focuses on motivational experiences for business results.
Budget Design: $3,000
General International Conference Background Information The International Conference is the main education and networking event for Site. Each year a host committee from the destination is very enthusiastic and greatly involved in the event planning. Theme design is decided by the CEO with input from the President. Look and Feel Site would like to give the International Conference a visual identity that puts the new Site brand in the forefront. The Site Academy “look” is one that was well liked — showing an image of the location (but in such a way to portray movement and interest) that translated to multiple locations. They are drawn to clean, simplistic designs that avoid having white as the primary background color. Site’s red (PMS186) should somehow be represented. The new Site brand focuses on faces of happy, diverse people. Please consider incorporating this focus into at least one design concept.
Photos: $200 2010 Tagline UNDECIDED — will be a corporate, business statement that includes a call to action Information to include within the design Site International Conference 2010* 4–7 December Cape Town, South Africa siteglobal.com *In accordance with our new brand, please replace the text “Site” with the new logo
Communication Functionality • HTML template • Advertisements (full and half page) • PowerPoint template • Datesaver Postcard • Six foot pop-up sign • Web button • Advance Program • Onsite Program • Signage
SITE 2010 Theme
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Color Palette
PMS: 186 CMYK: 0 / 100 / 75 / 4 RGB: 198 / 12 / 48 HEX: #C60C30
PMS: 877 CMYK: 0 / 0 / 0 / 40 RGB: 167 / 169 / 172 HEX: #A7A9AC
PMS: 2935 CMYK: 98 / 87 / 0 / 0 RGB: 0 / 0 / 203 HEX: #0000CB
PMS: 362 CMYK: 85 / 14 / 100 / 3 RGB: 0 / 151 / 0 HEX: #009700
PMS: 116 CMYK: 0 / 19 / 100 / 0 RGB: 85 / 8 / 85 HEX: #FFCC00
PMS: Black 6 CMYK: 0 / 0 / 0 / 100 RGB: 30 / 30 / 30 HEX: #1E1E1E
SITE 2010 Theme
Typographic Palette
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Helvetica Neue 45 Light The quick brown fox jumps over the lazy dog. 0123456789 Helvetica Neue 45 Roman The quick brown fox jumps over the lazy dog. 0123456789 Helvetica Neue 45 Medium The quick brown fox jumps over the lazy dog. 0123456789 Helvetica Neue 45 Bold The quick brown fox jumps over the lazy dog. 0123456789 Helvetica Neue 57 Condensed The quick brown fox jumps over the lazy dog. 0123456789
SITE 2010 Theme
Photography Photography Art Direction Images are of successful and positive individuals of diverse cultural backgrounds. Photos are in the portrait style, hands may be touching the models face in a thoughtful pose. Heads are slightly tilted to the side. Models The models are looking at the viewer making a connection with them. Their faces are happy and cheerful. Their attire may be business or business casual. Cultural attire (i.e. turbans, african dress, burka, etc) is also appropriate. Lighting The models are photographed in portrait lighting with soft shadows on one side of the face and highlights on the other. The lighting style further convey’s the notion of success and positivity. Background The background is out of focus and has sublte visual activity (i.e achitectural structure, office windows, etc.).
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SITE 2010 Theme
Graphic Elements
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SITE 2010 Theme
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Visual Direction Cover Comp
Because… our global community thrives on business connections.
4 – 7 December, 2010 | Capetown, South Africa | siteglobal.com
SITE 2010 Theme
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Visual Direction Cover Variations
Because… Because… motivational experiences deliver business results.
4 – 7 December, 2010 | Capetown, South Africa | siteglobal.com
our diverse network offers unmatched intellectual capital.
4 – 7 December, 2010 | Capetown, South Africa | siteglobal.com
Because… all business solutions are not created equal.
4 – 7 December, 2010 | Capetown, South Africa | siteglobal.com
SITE    2010 Theme
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Thank You
Questions Questions or suggestions pertaining to the Site 2010 Theme should be directed to: Ben Rakozy 1.312.673.4844 brakozy@smithbucklin.com