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Site    2010 Theme

Creative Services    Ben Rakozy    October 27, 2009 10:51 AM

SITE 2010 Theme October 27, 2009 10:51 AM


SITE    2010 Theme

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Creative Brief

Project Parameters

General Background Information Site launched a new brand at the International Conference 2008 in Montreux, Switzerland. Met with membership enthusiasm, the brand no longer uses the “incentive travel industry” language — instead focuses on motivational experiences for business results.

Budget Design: $3,000

General International Conference Background Information The International Conference is the main education and networking event for Site. Each year a host committee from the destination is very enthusiastic and greatly involved in the event planning. Theme design is decided by the CEO with input from the President. Look and Feel Site would like to give the International Conference a visual identity that puts the new Site brand in the forefront. The Site Academy “look” is one that was well liked — showing an image of the location (but in such a way to portray movement and interest) that translated to multiple locations. They are drawn to clean, simplistic designs that avoid having white as the primary background color. Site’s red (PMS186) should somehow be represented. The new Site brand focuses on faces of happy, diverse people. Please consider incorporating this focus into at least one design concept.

Photos: $200 2010 Tagline UNDECIDED — will be a corporate, business statement that includes a call to action Information to include within the design Site International Conference 2010* 4–7 December Cape Town, South Africa siteglobal.com *In accordance with our new brand, please replace the text “Site” with the new logo

Communication Functionality • HTML template • Advertisements (full and half page) • PowerPoint template • Datesaver Postcard • Six foot pop-up sign • Web button • Advance Program • Onsite Program • Signage


SITE    2010 Theme

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Color Palette

PMS: 186 CMYK: 0 / 100 / 75 / 4 RGB: 198 / 12 / 48 HEX: #C60C30

PMS: 877 CMYK: 0 / 0 / 0 / 40 RGB: 167 / 169 / 172 HEX: #A7A9AC

PMS: 2935 CMYK: 98 / 87 / 0 / 0 RGB: 0 / 0 / 203 HEX: #0000CB

PMS: 362 CMYK: 85 / 14 / 100 / 3 RGB: 0 / 151 / 0 HEX: #009700

PMS: 116 CMYK: 0 / 19 / 100 / 0 RGB: 85 / 8 / 85 HEX: #FFCC00

PMS: Black 6 CMYK: 0 / 0 / 0 / 100 RGB: 30 / 30 / 30 HEX: #1E1E1E


SITE    2010 Theme

Typographic Palette

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Helvetica Neue 45 Light The quick brown fox jumps over the lazy dog. 0123456789 Helvetica Neue 45 Roman The quick brown fox jumps over the lazy dog. 0123456789 Helvetica Neue 45 Medium The quick brown fox jumps over the lazy dog. 0123456789 Helvetica Neue 45 Bold The quick brown fox jumps over the lazy dog. 0123456789 Helvetica Neue 57 Condensed The quick brown fox jumps over the lazy dog. 0123456789


SITE    2010 Theme

Photography Photography Art Direction Images are of successful and positive individuals of diverse cultural backgrounds. Photos are in the portrait style, hands may be touching the models face in a thoughtful pose. Heads are slightly tilted to the side. Models The models are looking at the viewer making a connection with them. Their faces are happy and cheerful. Their attire may be business or business casual. Cultural attire (i.e. turbans, african dress, burka, etc) is also appropriate. Lighting The models are photographed in portrait lighting with soft shadows on one side of the face and highlights on the other. The lighting style further convey’s the notion of success and positivity. Background The background is out of focus and has sublte visual activity (i.e achitectural structure, office windows, etc.).

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SITE    2010 Theme

Graphic Elements

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SITE    2010 Theme

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Visual Direction Cover Comp

Because… our global community thrives on business connections.

4 – 7 December, 2010 | Capetown, South Africa | siteglobal.com


SITE    2010 Theme

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Visual Direction Cover Variations

Because… Because… motivational experiences deliver business results.

4 – 7 December, 2010 | Capetown, South Africa | siteglobal.com

our diverse network offers unmatched intellectual capital.

4 – 7 December, 2010 | Capetown, South Africa | siteglobal.com

Because… all business solutions are not created equal.

4 – 7 December, 2010 | Capetown, South Africa | siteglobal.com


SITE    2010 Theme

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Thank You

Questions Questions or suggestions pertaining to the Site 2010 Theme should be directed to: Ben Rakozy 1.312.673.4844 brakozy@smithbucklin.com


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