POLE POSITION FOR YOUR SUCCESS
BUCHAREST
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BUCHAREST RING: UNIQUE CHANCE FOR YOUR COMPANY Eastern Europe is currently one of the most exciting regions in the world. Its economy is booming, its cultural scene is flourishing, and its major cities are growing into vibrant metropolises. One of the centres of this dynamic transformation is Bucharest, the capital of Romania. In august 2008, the Paris of the East will come again into the limelight with a spectacular motor-sport event. The Bucharest City Challenge 2008 offers companies a stage on which the new markets can present themselves in a unique manner.
BUCHAREST RING
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BUCHAREST RING: THE GATEWAY TO NEW MARKETS Set against the unique backdrop of the Romania parliament, the spectacular city circuit will turn again Bucharest into an attraction for around 150000 motor-sport fans, for Romania and international media and high flyers from the world finance, government and society. Be part of it!
FACTS & FIGURES Circuit length .................................................................................................................................................... 3.115 km Spectator capacity .................................................................................................................. 35.000 places VIP lounge .................................................................................................................. space for 1000 guests Brand world .................................................................................................................................................. 13,000 m2
BUCHAREST CITY CHALLENGE 2008
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BUCHAREST CITY CHALLENGE 2008 AUGUST 22 TO 24, 2008 Bucharest will stage the motor-sport festival from 22 to 24 August,2008. The official FIA GT Championship will take their position on the starting grid. And away from the racetrack, an entertainment programme will offer fun for all the family and excellent presentation opportunities for sponsors.
ENTERTAINMENT ■
Brand world Sport & Tuning car show ■ Games area – Formula One simulators ■ Kids corner ■ Live concert – „Apollo 440“ special guest ■ Autograph session with the drivers ■
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17 THE RACE SERIES FIA GT 1 & 2 Superfast racing cars from Ferrari, Maserati, Aston Martin, Lamborghini and co. will ensure spectacular scenes on the track in this long-haul championship.
Supporting race Hotly contested un-and-coming series such as British Formula 3 will be taking their position on the starting grid at Bucharest City Challenge 2008.
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JUST TELL EVERYONE: MARKETING STRATEGY BUCHAREST CITY CHALLENGE 2008
OPTIMUM VISIBILITY: TV AND MEDIA COVERAGE
All channels of communication are being used to ensure that the biggest motor-sport event in history of Romania receives wide coverage.
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200 accredited journalists from 40 different countries on site
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35 radio stations
Above the line campaign
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45 hours of live TV coverage in 50 countries
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200 million households worldwide
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TV spots
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Print Media
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Radio
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Cinema
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Outdoor
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Internet
Below the line campaign ■
Bucharest City Challenge 2008 event program
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Bucharest City Challenge 2008 seaside program
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Bucharest City Challenge 2009 calendar
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Bucharest City Challenge 2008 Football Match – charity event
Promotional campaign(PR) ■
Press conference
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Live talk shows
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TV coverage from other FIA GT Championship stages
SPONSORSHIP PACKAGES
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SPONSORSHIP PACKAGES - The Bucharest City Challenge 2008 partnership plan has been developed to be compatible with all types of brand implementations.
Package
Number of packages
Platinum package
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Gold package plus
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Gold package
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Silver package
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Bronze package
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There are also various types of special advertising available, which can be negotiated individually. Brand exclusivity is guaranteed.
For a full presentation of our sponsorship packages, please contact:
Hartmut Beyer – CEO of Bucharest Ring Tel.: +40/31 40 57 539 Fax: +40/21 212 04 49 Mobile: +40/721 254 833, +49/172 61 00 375 E-Mail: info@bucharest-ring.com
or Florin Dulgheru - PR and Advertising Director of Bucharest Ring Tel.: +40/31 40 57 539 Fax: +40/21 212 04 49 Mobile: +40/723 223 804 E-Mail: fd@bucharest-ring.com
Bucharest-Ring S.R.L Str. Vasile Lascar, No:62, Sector 2, Bucharest-Romania mail: info@bucharest-ring.com www.bucharest-ring.com