Raluca
IONESCU portfolio
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visual identity poster design typography magazine digital paintings photography
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VISUAL IDENTITY
iepppe CLIENT WORK
The client: IEPPPE - This institution is part of the International Relations and European Integration Department of the University of Political and Administrative Studies, Bucharest. The name: The name of the institution was fully represented in the logo – Institutul de evaluare a proiectelor și politicilor europene – so the audience could better remember the whole naming, and not the acronym. The symbol: The logo sugests multiple perspectives – I played with squares and a rhombus in order to suggest different points of view. The contrast between dark colors – dark red and purple – leads to multiple interpretations of the image.
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OXX DESIGN CLIENT WORK
The client: OXX Design is an Interior Design studio. The concept: I wanted to create a logo that could be the visual expression of what the client believes in: professionalism, elegance and innovation. The logo: The idea was to create something simple but relevant for the industry the client activates. To express the initial idea, I used lines and simple shapes to obtain geometric forms which are able to suggest the exact feeling the client wanted to express.
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poster design
Lecturi Urbane CLIENT WORK
This poster was made for an event organized by Lecturi Urbane (Advice) in a partnership with Vodafone. The event was held to promote the digital reading among smartphone users and the Vodafone’s digital library from Victoriei subway station.
Art Director: Raluca Ionescu Copywriter: Ana-Maria Kozma
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ovidiu rom CLIENT WORK
I made this poster for a social national campaign for Ovidiu Rom, an organisation that supports poor children. The objective of the campaign was to determinate people to make a donation to help poor children go to kindergarten. The concept was created based on the insight that the first five years of the eduction are the most important years for a child.
Art Director: Raluca Ionescu Copywriter: Marius Eftimie Photographer: Daniel Vrﾄッioiu
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recrutare advice CLIENT WORK
I made this poster for Advice’s recruitment campaign. Advice is a student NGO focusing on advertising who helps young creatives step into the industry. The problem was that students didn’t know about all the departments of the NGO. Inspired by the Romanian dictionary we created a separated poster for each department describing the type of member the NGO was looking for. At the end of the campaign we had 110 applications, 20% more than the previous year and 40 students were selected to be official members of Advice.
Art Director: Raluca Ionescu Copywriter: Maria Dumitriu
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coke & food personal WORK
I made this poster for an internship application at McCann. The brief was to create a poster for the Coke & Food platform without integrating any headline in the visual and expressing the message that meals are tastier with Coca Cola.
Art Director: Raluca Ionescu
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typography
rANDOM QUOTES PERSONAL WORK
A series of typography posters inspired by funny expressions heard from my friends. Some of them were given as a present.
Art Director: Raluca Ionescu
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experiments PERSONAL WORK
Here are some photographic collage posters that I’ve made. It all started as an experiment combining typography and photography with patterns and textures.
Art Director: Raluca Ionescu
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magazine
editorial design client WORK
The brochure was made for Adventure Diplomacy, an NGO founded by a team of young people who mix business with passion. We created a brochure for Adventure Diplomacy in which we presented their projects, together with amazing pictures taken in their expeditions. We also described their past expeditions and advertised the ones in which they dream to go in the future.
Art Director: Raluca Ionescu Copywriter: 8000 PLUS
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web design client WORK
As an intern at Universal Music Romania, I was involved in designing different layouts for digital media. Here are some Facebook applications for local fan clubs like Bon Jovi, U2, Jessie J, Lady Gaga etc. In June 2012 they picked me to design the „Artist of the month� mini website which was integrated in the Orange Young Platform.
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paintings
crazy doodles Made with spraypainted and acrylic markers on different materials like metal, cardboard or plastic. The objects were given as presents.
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photography
rANDOM shots PERSONAL WORK
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Thank you!
raluca.ionescu90@gmail.com
+40 720 527 165